Download or read book Creative Mischief written by Dave Trott and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creativity and Advertising written by Andrew McStay and published by Routledge. This book was released on 2013-06-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Download or read book How To Be Interesting written by David Gillespie and published by John Wiley & Sons. This book was released on 2013-04-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent, colourful guide to becoming more interesting and successful by gaining self-knowledge and building your confidence and charisma In addition to having scads of acting and writing credits between them, actor David Gillespie and writer Mark Warren are co-founders of a unique organization. Called The Speechworks, it is a group of performance-based professionals who draw upon their professional expertise to teach clients—including businesspeople, sports stars, politicians, actors, writers and celebrities—the skills they need to communicate more effectively, to impress others with charisma and find greater success at work and in life. In this wildly funny, irreverent and practical guide they share their proprietary formula for achieving a heightened and sustained level of interestingness. Practical tips for achieving everyday interestingness, along with personality tests to aid self-knowledge Tons of fascinating quotes, outrageous humour and vibrant visual material—including mindmaps and infographics Everything you need to increase your personal appeal, engage more effectively with those around you and lead a more enjoyable and fulfilling life The Speechworks clients include Fortune 500 & FTSE 100 companies, professional bodies, start-ups and SMEs, charities, politicians and sports personalities
Download or read book One Plus One Equals Three written by Dave Trott and published by Pan Macmillan. This book was released on 2015-06-04 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Download or read book The AfterGrief written by Hope Edelman and published by Ballantine Books. This book was released on 2020-10-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A validating new approach to the long-term grieving process that explains why we feel “stuck,” why that’s normal, and how shifting our perception of grief can help us grow—from the New York Times bestselling author of Motherless Daughters “This is perhaps one of the most important books about grief ever written. It finally dispels the myth that we are all supposed to get over the death of a loved one.”—Claire Bidwell Smith, author of Anxiety: The Missing Stage of Grief Aren’t you over it yet? Anyone who has experienced a major loss in their past knows this question. We’ve spent years fielding versions of it, both explicit and implied, from family, colleagues, acquaintances, and friends. We recognize the subtle cues—the slight eyebrow lift, the soft, startled “Oh! That long ago?”—from those who wonder how an event so far in the past can still occupy so much precious mental and emotional real estate. Because of the common but false assumption that grief should be time-limited, too many of us believe we’re grieving “wrong” when sadness suddenly resurges sometimes months or even years after a loss. The AfterGrief explains that the death of a loved one isn’t something most of us get over, get past, put down, or move beyond. Grief is not an emotion to pass through on the way to “feeling better.” Instead, grief is in constant motion; it is tidal, easily and often reactivated by memories and sensory events, and is re-triggered as we experience life transitions, anniversaries, and other losses. Whether we want it to or not, grief gets folded into our developing identities, where it informs our thoughts, hopes, expectations, behaviors, and fears, and we inevitably carry it forward into everything that follows. Drawing on her own encounters with the ripple effects of early loss, as well as on interviews with dozens of researchers, therapists, and regular people who’ve been bereaved, New York Times bestselling author Hope Edelman offers profound advice for reassessing loss and adjusting the stories we tell ourselves about its impact on our identities. With guidance for reframing a story of loss, finding equilibrium within it, and even experiencing renewed growth and purpose in its wake, she demonstrates that though grief is a lifelong process, it doesn’t have to be a lifelong struggle.
Download or read book Moose Mischief written by Danielle Gillespie-Hallinan and published by Typeworm Publishing. This book was released on 2017-10-27 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooper has the clever idea of making his mom pancakes for her birthday, and his friend the moose offers to help. The moose claims he's the best chef in Alaska, but is he really? Find out if Cooper's mom is happy about the surprise awaiting her in the kitchen!
Download or read book The History of Mischief written by Rebecca Higgie and published by Fremantle Press. This book was released on 2020-09-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jessie and her older sister Kay find a book called The History of Mischief,hidden beneath the floorboards in their grandmother's house, they uncover asecret world. The History chronicles how, since antiquity, mischief-makers haveclandestinely shaped the past &– from an Athenian slave to a Polish salt miner andfrom an advisor to the Ethiopian Queen to a girl escaping the Siege of Paris. Jessiebecomes enthralled by the book and by her own mission to determine its accuracy.Soon the History inspires Jessie to perform her own acts of mischief, unofficiallybecoming mischief-maker number 202 in an effort to cheer up her eccentricneighbour, Mrs Moran, and to comfort her new schoolfriend, Theodore. However, noteverything is as it seems. As Jessie delves deeper into the real story behind theHistory, she becomes convinced her grandmother holds the key to a long-held familysecret.The History of Mischief is about the many things we do to try to escape
Download or read book Holiday Mischief with Stitch written by Disney Books and published by Disney Electronic Content. This book was released on 2020-09-08 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read along with Disney! It's Stitch's first holiday season! Follow along with word-for-word narration as Lilo teaches him about all the fun and holiday magic there is during the season on Earth. Stitch learns about how it is important to be nice and not naughty. He also learns about all of the different traditions that come with each holiday.
Download or read book Super Strategist written by Lesley Bielby and published by Figure 1 Publishing. This book was released on 2021-04-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Download or read book A User Guide to the Creative Mind written by Dave Birss and published by Lulu.com. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sudden Mischief written by Robert B. Parker and published by Penguin. This book was released on 1999-05-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Silverman's ex doesn't call himself "Silverman" anymore--he's changed his name to "Sterling." And that's not the only thing that's phony about him. A do-gooding charity fundraiser, he's been accused of sexual harassment by no less than four different women. And not long after Spenser starts investigating, Sterling is wanted for a bigger charge: murder...
Download or read book Crossover Creativity written by Dave Trott and published by Harriman House Limited. This book was released on 2023-02-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
Download or read book Disobedient Theatre written by Chris Johnston and published by Bloomsbury Publishing. This book was released on 2017-10-19 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theatre is at its best when it is disobedient, when it argues back to society. But what enables it to achieve this impact? What makes it a force to be reckoned with? What are the principles and the tools of the trade that shape it to be effective, powerful and resonant? Drawing from both theory and practice, and informed by conversations with recognized practitioners from across the UK, this book provides answers and makes an impassioned call for artists to reimagine, question and disrupt. Divided into two parts, 'In the World' and 'In the Room', the book presents a rounded picture of the possibilities of a 'disobedient' culture and includes many games and exercises for creative practitioners. In Part One the author offers a lexicon defining the spirit and impulse which characterises disobedient theatre: he describes the principles, the strategies, and the voice of the artist, before suggesting ways to survive as a creative practitioner. Part Two illustrates how these principles may be worked out in practice when creating new work, with the hands-on approaches supplemented by games and exercises to assist in generating material. Disobedient Theatre is for all those who have an interest in what makes theatre powerful, disturbing or even life-changing. It is a book for artists, thinkers, activists and all who believe in the function of art to offer new possibilities and to change and inform the evolution of society.
Download or read book The Power of Ignorance written by Dave Trott and published by Harriman House Limited. This book was released on 2021-02-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Download or read book Mischief Marketing written by Ray Simon and published by McGraw-Hill/Contemporary. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.
Download or read book Native Advertising written by Dale Lovell and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
Download or read book The Discipline of Hope Large Print 16pt written by Herbert Kohl and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first paperback edition of the master educator's insights from four decades in the classroom. The Discipline of Hope chronicles veteran educator Herb Kohl's love affair with teaching since his first encounter forty years ago, chronicled in his now-classic 36 Children. Beginning with his years in New York public schools and continuing throughout his four decades of working with students from kindergarten through college across the country, Kohl has been an ardent advocate of the notion that every student can learn and every teacher must find creative ways to facilitate that learning. In The Discipline of Hope he distills the major lessons of an attentive lifetime in the classroom.
