Download or read book Creative Marketing written by Yaniv Zaid and published by . This book was released on 2019 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creative Marketing written by Dr Yaniv Zaid and published by . This book was released on 2018-06-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the most successful tools for increasing business income, building professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing sales. Apply these skills, and your business will soar!

Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin Academic. This book was released on 2007-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a collection of simple, tried and tested marketing ideas that business owners can easily and cheaply implement. Motivational as well as practical, it's based on the author's years of experience in dealing with small business operators.

Download or read book Creative Marketing A New Management Philosophy written by Robin Luke and published by Balboa Press. This book was released on 2014-11-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Marketing lifts marketing theory and practice to a higher order, -a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a company's marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry, -that in fact ?own? the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought ?envelope curve? path of corporate growth and profitability, that means never having to complete an industry life cycle, -perhaps the Holy Grail of Marketing.

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2014-05-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a minute on your mobile...Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how... Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business.You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy.Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch.Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day.

Download or read book Creative Marketing written by Dan Crider and published by Createspace Independent Publishing Platform. This book was released on 2014-08-18 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business as successful as you hoped when you first started getting to work on it?Chances are, you're like most of us business owners, and are looking for unique ways to make more money in your business.Creative marketing tactics are the way to grow your business in the new economy of 2014 and beyond.It's time to start thinking outside of the box and start marketing your business in new directions that will bring new clients in regardless of if you are running a brick-and-mortar business or an online business.Most people that have been in business for over five years have gotten lazy and complacent in their marketing skills. When you get complacent your business stops growing, and when your business stops growing it's just a matter of time before the cash flow stops.It's time to get off your lazy duff and start getting creative in the way that you market your business if you hope to succeed in the future.After all, who doesn't want a super successful business?You'll find there is a lot of misinformation out there when it comes to creative ways to market your business.In fact, you've probably already found this in your own online searches if you have been looking for new outside the box ways to market your business before you found this product.The good news is that we are about to load your head with tons of brand-new marketing tactics that can help start growing your business today.

Download or read book Chase One Rabbit written by David Parrish and published by Wordscapes Limited. This book was released on 2014-02-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Marketing in minutes, on your mobile..."" Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing. 'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide. Chase One Rabbit has been developed specifically for the eBook market. Each section is succinct, with a clear focus on helping you create a strategic marketing plan. Each topic includes 'what to do next', and related marketing subjects, to help you clarify and refine your marketing objectives and get the best from your creative business. This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how... You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy. Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch. Chase One Rabbit gets you to think about strategy and sales, profit and precision marketing; being your 'authentic' self so that selling doesn't feel like a chore, and understanding what you're selling, and why your customers want it. It helps you to define the value of selling a creative product or service and gives you both ideas, and constructive ways to achieve them. And it will make you think about local, national and international markets. In an age of digital and internet marketing, it's about making sure you pick the right tools for the job. It also deals with the unique complexities of running a business in the creative industries; of working in a sector you're passionate about, valuing your work, choosing the right customers, marketing effectively and making that business profitable and successful. Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business. Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day. David Parrish has worked with hundreds of creative entrepreneurs, small businesses, digital SMEs, arts organisations and business development and support agencies in more than 30 countries. He specialises in creative and digital industries, helping entrepreneurs use the creativity they employ within the business on their business, devising and implementing clever marketing strategies. Chase One Rabbit is his second book, following the acclaimed 'T-Shirts and Suits: A Guide to the Business of Creativity', published in translations in seven countries. Chase One Rabbit is written with creative and digital businesses in mind. As a creative enterprises toolkit, it is relevant to all businesses and organisations in the creative industries including cultural enterprises and ar

Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

Download or read book Marketing Strategies That Deliver Amazing Results written by MR Richard Roberts and published by CreateSpace. This book was released on 2015-03-30 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategies That Deliver Amazing Results - How to Sell More By Doing Less (Internet Marketing Kindle Books, Business Successful Advertising Strategy) [Kindle Edition] Click The Buy Now Button "Marketing Strategies That Deliver Amazing Results" right now... For small business owners this book can be a great marketing strategy, which will assist, you in creating brand awareness gain customer loyalty and expand and grew your business. The implementation of creative and modern approaches utilizes various business-marketing channels to expand your reach and syndication. This easy to understand and instructive guide will help marketers measure their marketing's effectiveness and underscore their business success. Through easy to understand instructive guidance, business managers and owners will learn what to measure and how to implement metrics to better understand what marketing works, and what doesn't. Absolutely essential to small business success, this practical guide is invaluable for marketers and business owners alike. Marketing Strategies That Deliver Amazing Results: Learn the value in embracing the social, mobile and video revolution and how to utilize these marketing channels to generate more customers and sales for your products and services. Here's Is What You'll Soon Find Out: - Build your brand awareness and customer loyalty for the long-term growth. - Craft a unique marketing message and deliver quality - Develop an effective branding strategy to stand out from the competition - Techniques to identify your ideal target market - Provide you with an in-depth overview of the best marketing and branding channels for your business, from the mobile promotion to YouTube marketing. This book is invaluable if you are planning to improve on your existing marketing efforts and can benefit you when you are ready to apply these strategies. Click the BUY Now button to purchase and begin reading Marketing Strategies That Deliver Amazing Results today! Click The Buy Now Button "Marketing Strategies That Deliver Amazing Results" right now and get a FREE BONUS VIDEO on how video marketing can help your business generate more leads sales and revenue for your business. Take a moment to imagine how it will feel to see the results of your marketing efforts...simply because you learned how to market your product or service the right way. Take the opportunity to Preview the book to see if you'd like to learn more.

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Download or read book The Art of Closing the Sale written by Brian Tracy and published by HarperCollins Leadership. This book was released on 2007-05-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Download or read book Creative Marketing written by Tommy Riley and published by Createspace Independent Publishing Platform. This book was released on 2015-08-17 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, some of the main topics included- * Viral Loop Online Marketing; the most powerful form of marketing * Viral Loop Marketing can be applied to any business *How to leverage and multiply your efforts, several people quickly turning into hundreds then thousands, all working toward the success of your business * How to create a perpetual traffic generation machine *How to place virality into your product's DNA that will permeate through your business forever It is a powerful force that can't be stopped!

Download or read book How to Use Creative Marketing to Sell Your Products and Services Paperback Version English Edition This Book Will Teach You How to Get More Cli written by Santiago - Johnson Smith and published by Business International Social Academy. This book was released on 2021-03-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: > 55% OFF FOR BOOKSTORES ! HOW TO USE CREATIVE MARKETING TO SELL YOUR PRODUCTS AND SERVICES - (THIS BOOK INCLUDES 3 MANUSCRIPTS AS BONUS!)