Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Download or read book Copy and Compose written by Winston Weathers and published by . This book was released on 1969 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Download or read book Creative Wax Carving written by Emilie Shapiro and published by . This book was released on 2017-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book God s Creative Power Will Work for You written by Charles Capps and published by Harrison House. This book was released on 2009-08-27 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your words create and your words destroy. God created the universe with His Words, and He gave Christians that same authority here on earth. Many believers are not experiencing Gods absolute best simply because they dont realize the authority and responsibility they posses.
Download or read book God s Creative Power for Healing written by Charles Capps and published by Capps Publishing. This book was released on 2009-08-27 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: God's Word is life and healing to you. The Bible promises God's children perfect health, so you don't have to be sick another day of your life. As a Christian, you have all of God's authority to change your world with your words. And when you speak the Word of God, it is just as if God is speaking. God's Creative Power of Healing by Charles Capps is the perfect resource to equip you with teaching and healing scriptures in order to receive your promised healing. This pocket-sized book contains concise teaching on the principles of healing, as well as a thorough list of Bible promises regarding your health and healing. This book is an excellent gift, or perfect to keep in your car, wallet, or pocket. Let the scriptures in this book be the medicine you need to walk in complete health and wholeness.
Download or read book Printing Art written by and published by . This book was released on 1916 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art Including Creative Art written by and published by . This book was released on 1924 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Digital Art and Design with the Adobe Creative Cloud written by xtine burrough and published by New Riders. This book was released on 2013-07-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuses design fundamentals and software training into one cohesive book! Teaches art and design principles with references to contemporary digital art alongside basic digital tools in Adobe's Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50 to 90 minute class sessions with additional materials available online Free video screencasts demonstrate key concepts in every chapter All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials fusing design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience. This book is organized into six sections that focus on vector art, photography, image manipulation, typography, web design, and effective habits. Design topics and principles include: Bits, Dots, Lines, Shapes, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, The Grid, Remix, Automation, and Revision.
Download or read book Perfect Copies written by Shiamin Kwa and published by Rutgers University Press. This book was released on 2023-01-13 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the way that recent works of graphic narrative use the comics form to engage with the “problem” of reproduction, Shiamin Kwa’s Perfect Copies reminds us that the mode of production and the manner in which we perceive comics are often quite similar to the stories they tell. Perfect Copies considers the dual notions of reproduction, mechanical as well as biological, and explores how comics are works of reproduction that embed questions about the nature of reproduction itself. Through close readings of the comics My Favorite Thing Is Monsters by Emil Ferris, The Black Project by Gareth Brookes, The Generous Bosom series by Conor Stechschulte, Sabrina by Nick Drnaso, and Panther by Brecht Evens, Perfect Copies shows how these comics makers push the limits of different ideas of “reproduction” in strikingly different ways. Kwa suggests that reading and thinking about books like these, that push us to engage with these complicated questions, teaches us how to become better readers.
Download or read book Creative Secondary School Mathematics 125 Enrichment Units For Grades 7 To 12 written by Alfred S Posamentier and published by World Scientific. This book was released on 2021-06-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many topics within the scope of the secondary school mathematics curriculum that are clearly of a motivational sort, and because of lack of time they are usually not included in the teaching process. This book provides the teacher 125 individual units — ranging from grades 7 through 12 — that can be used to enhance the mathematics curriculum. Each unit presents a preassessment, instructional objectives, and a detailed description of the topic as well as teaching suggestions. Each unit has a post-assessment. This is the sort of instructional intervention that can make students love mathematics!
Download or read book Creative Projects for Rust Programmers written by Carlo Milanesi and published by Packt Publishing Ltd. This book was released on 2020-06-19 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to understanding the latest features of the Rust programming language, useful libraries, and frameworks that will help you design and develop interesting projects Key FeaturesWork through projects that will help you build high-performance applications with RustDelve into concepts such as error handling, memory management, concurrency, generics, and macros with RustImprove business productivity by choosing the right libraries and frameworks for your applicationsBook Description Rust is a community-built language that solves pain points present in many other languages, thus improving performance and safety. In this book, you will explore the latest features of Rust by building robust applications across different domains and platforms. The book gets you up and running with high-quality open source libraries and frameworks available in the Rust ecosystem that can help you to develop efficient applications with Rust. You'll learn how to build projects in domains such as data access, RESTful web services, web applications, 2D games for web and desktop, interpreters and compilers, emulators, and Linux Kernel modules. For each of these application types, you'll use frameworks such as Actix, Tera, Yew, Quicksilver, ggez, and nom. This book will not only help you to build on your knowledge of Rust but also help you to choose an appropriate framework for building your project. By the end of this Rust book, you will have learned how to build fast and safe applications with Rust and have the real-world experience you need to advance in your career. What you will learnAccess TOML, JSON, and XML files and SQLite, PostgreSQL, and Redis databasesDevelop a RESTful web service using JSON payloadsCreate a web application using HTML templates and JavaScript and a frontend web application or web game using WebAssemblyBuild desktop 2D gamesDevelop an interpreter and a compiler for a programming languageCreate a machine language emulatorExtend the Linux Kernel with loadable modulesWho this book is for This Rust programming book is for developers who want to get hands-on experience with implementing their knowledge of Rust programming, and are looking for expert advice on which libraries and frameworks they can adopt to develop software that typically uses the Rust language.
Download or read book The Printing Art written by and published by . This book was released on 1916 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printing Art Quarterly written by and published by . This book was released on 1917 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Dance for All Ages 2nd Edition written by Gilbert, Anne Green and published by Human Kinetics. This book was released on 2015-01-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the classic text directs dance teachers through what they need to know to teach creative dance from pre-K through adult levels in a variety of settings. It includes a sequential curriculum, lesson plans, editable forms, and teacher strategies created by master teacher Anne Green Gilbert.
