Download or read book Creative Climate Communications written by Maxwell Boykoff and published by Cambridge University Press. This book was released on 2019-07-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Download or read book Leadership written by Craig E. Johnson and published by Waveland Press. This book was released on 2018-01-26 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership: A Communication Perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity. The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Relevant: The authors profile contemporary leaders and organizations like Alibaba’s Jack Ma, Zappos’ Tony Hsieh, Facebook’s Sheryl Sandberg, Uber, The Container Store, Airbnb, Chipotle, the Waffle House, Nordstrom, and Google. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership. Comprehensive: Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams. Topics new to this edition include transcendent followership, the leadership skills approach, team coaching, escalation of commitment, invisible leadership, cultural intelligence, trigger events, and resilience. Full-featured: Self-Assessments measure readers’ perceptions of personal leadership skills, communication style, cultural intelligence, motivation to lead, and more. Case Studies examine leadership situations and pose thoughtful questions that prompt students to apply their experiences and understandings. Research Highlights summarize seminal and recent scholarship. Chapter Takeaways reinforce important concepts and action steps. Application Exercises offer abundant opportunities to explore, practice, and reflect on chapter content. Cultural Connections discuss leadership expectations and behaviors in other cultures. Leadership on the Big Screen correlates chapter concepts with the themes of popular films and documentaries.
Download or read book Creative Research Communication written by Clare Wilkinson and published by . This book was released on 2016 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
Download or read book Neo pragmatism Communication and the Culture of Creative Democracy written by Omar Swartz and published by Peter Lang. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In exploring how John Dewey's notion of a «creative democracy» can be cultivated and advanced through a heightened awareness of the ways in which communication shapes individuals and society, this book helps scholars, activists, and citizens to rethink commonly accepted notions of community in order to imagine new possibilities for social, political, and economic organization - in short, new ways of imagining solidarity and citizenship with others, especially those who languish outside the range of our moral radar.
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Download or read book Creative English for Communication written by Krishnaswamy and published by Macmillan. This book was released on 2009-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative English for Communication is a course-book designed for intermediate and undergraduate learners of English. The book provides an interesting new approach to learning English through a wide range of activities that are meaningful, natural, authent
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Download or read book Communication Design written by Derek Yates and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Download or read book Transcultural Experiments written by E. Berry and published by Springer. This book was released on 1999-10-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary processes of globalization have had a profound impact on cultural production and dissemination both intra- and cross-culturally. The dissemination of cultures on a global scale has led to multiple and complex effects, among them the formation of radical new modes of cultural interaction, transcultural flows, and hybridized knowledges, forms not easily understandable in terms of traditional models of discrete national or ethnic cultures/subcultures. Transcultural Experiments develops new scholarly and creative strategies out of this intersection of cultural traditions, specifically in Russia and the United States. Ellen E. Berry and Mikhail N. Epstein define and enact a transcultural method as an alternative to the legacies of cultural divisions and hegemony that have dominated both Western and Second Worlds. The book introduces a system of original concepts and genres of writing that will help in mapping twenty-first century global culture: 'transculture' (vs. multiculturalism), 'interference' (vs. difference), 'potentiation' (vs. deconstruction), ethics of imagination, and collective improvisation. The authors make a revolutionary argument in cultural studies that will be of profound interest to anyone concerned with finding new modes of intercultural communication between the former First and Second Worlds.
Download or read book Inside Relationships written by Sandra L. Faulkner and published by . This book was released on 2021-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this book again uses original case studies as a means to bring home to students, through lived experiences, the theories and concepts of interpersonal communication. Each piece takes an arts-based approach--spanning essays, short stories, scripts, photographs, poetry-- and has been newly written for this edition by communication researchers, writers, and artists. The case studies focus on the aesthetic dimensions of relating to illustrate to students the workings of relationship management with regards to friendship, race, class, gender, family interaction, sexuality, and other key topics in relational communication. The case studies are framed from a critical interpersonal perspective to encourage students to consider how power and cultural discourses about relationships influence their relating. Faulkner's introduction to each section provides important pedagogical content to give context and meaning to the cases that follow. Each case closes with questions for discussion, activities, and additional resources to help students analyze the material. The book is suited as core or supplemental reading for courses in interpersonal or relational communication.
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Download or read book Creative Communication written by Craig Edward Johnson and published by . This book was released on 1995 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text targets the synergistic process that includes the symbolic process of creating & our capacity to use symbols to create environments that nurture creativity.
Download or read book Data driven Graphic Design written by Andrew Richardson and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
Download or read book Storytelling Games written by Doug Lipman and published by Greenwood. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading God s Word 2022 written by and published by . This book was released on 2021-08-24 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay current with Daily and Sunday Mass Readings! The most thorough and convenient resource of its kind available, Reading God's Word is an ideal resource for anyone needing ready access to all daily and Sunday Scripture Readings for Church Year C, 2022. The Church's official New American Bible lectionary texts for Mass are presented in a convenient easy-to-read format. Your lectors will find it a useful tool as part of their preparation to proclaim God's Word at Mass. It is also helpful for homily preparation, for classroom teachers for school liturgies, and for individual personal prayer, Scripture study and reflection. It is the perfect companion for daily devotion and reflection. Alternate Readings are included for some Sundays and feast days. 736 pages - 6 x 9
Download or read book Broken Hearts Healing written by Tom Worthen and published by Poet Tree. This book was released on 2001 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents poems by children from more than one hundred families changed by divorce, reflecting such themes as abandonment, being caught in the middle, love, hate, and lessons learned.
