Download or read book Creating Your Library Brand written by Elisabeth Doucett and published by American Library Association. This book was released on 2008-05-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Download or read book How to Launch an Author Awards Program at Your Library written by Julianne T. Stam and published by Bloomsbury Publishing USA. This book was released on 2015-12-07 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.

Download or read book Creating Inclusive Library Environments written by Michelle Kowalsky and published by American Library Association. This book was released on 2016-10-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Librarians are continually faced with challenges of how to best meet the needs of patrons with disabilities, whether those patrons have physical or intellectual disabilities, differing learning styles, or even temporary problems which impact their access and may change over time. And because planning considerations range from policies and organizational culture to facilities, technologies, and beyond, librarians need a guide that covers everything: areas that can be addressed quickly and easily as well as those that require long-term strategies. That guide is here. Packed with research-based best practices and handy checklists applicable to all types of libraries, this comprehensive resource defines what makes environments barrier-free, whether physical or virtual, and talks about how libraries can develop a user-centered culture; includes techniques for writing policies and procedures that are clear, realistic, and flexible; provides strategies for setting up facilities, training staff, and maintaining daily operations; discusses collaboration and outreach through community partnerships, including ways to connect patrons with nonprofits and disability organizations; offers programming and workshop ideas such as open houses, tutorials, and tours of the library; delves into assistive technology, website design, making vendor-purchased products accessible, and other information technology issues; and shares ideas for library assessment, realigning strategies, and staying current. This planning guide will enable libraries to create and maintain a truly inclusive environment for all patrons.

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Download or read book Building Your Library Career with Web 2 0 written by Julia Gross and published by Elsevier. This book was released on 2011-11-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence. - Provides fresh ideas on building networks to survive and thrive in the digital career space - Covers the risks and opportunities of having an online presence - Provides a Web 2.0 toolkit for independent learning

Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Download or read book Managerial Leadership for Librarians written by G. Edward Evans and published by Bloomsbury Publishing USA. This book was released on 2017-10-11 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effectively. Managing a library presents a significantly different challenge than managing a small business, a corporation, or even a school or charity organization. To be effective managers and excel in their careers, librarians must understand their unique position in the social landscape and leverage that role to become influential leaders. This guide shows librarians how to make the most of their inherent skills and develop new leadership strengths in order to become better library managers, advance their careers, and sustain their libraries—in spite of changing environments and shrinking budgets. The book examines many facets of managerial leadership, defines what managerial leadership is, and describes how to assess and increase leadership skills. The chapters also identify the constraints unique to libraries and explain how you can develop positive relationships with government boards, turn a vision into a practical strategic plan, and exercise fiscal control. You will gain invaluable knowledge about fund raising, developing political skills, advocacy and lobbying, and legal and ethical concerns, specifically in the library environment. The final section of the book is devoted to people skills—understanding yourself and others, developing staff, collaboration, negotiation, meetings and presentations, and creating future success.

Download or read book Taking Your Library Career to the Next Level written by Holly Hibner and published by Chandos Publishing. This book was released on 2017-08-09 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Your Library Career to the Next Level: Participating, Publishing, and Presenting helps librarians establish a brand and name recognition in their area of expertise, suggesting how to write winning proposals for both publication and presentation and places to publish. In addition, it covers how to conquer fears of public speaking and how to make presentations more dynamic. As professional development is important in most library settings to earn or maintain credentials, this book helps academic librarians look for opportunities to earn tenure, also helping special librarians look for ways to focus their training on a narrow subject area. Regardless of their reason for looking for professional development opportunities, librarians of all types will find satisfaction in contributing to the profession at a higher level. Participating in professional conversations and decision-making that impacts others in the field, and sharing knowledge through publishing and presenting are great ways to become better librarians. - Helps librarians establish an area of specialty and generate name recognition in their sub-field - Provides guidance on the writing process and publishing opportunities, also touching on places to present material - Includes guidance on establishing a brand, writing successful proposals, and being a dynamic speaker

Download or read book Strategic Library Management written by William Webb and published by Ridiculously Simple Books. This book was released on with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unravel the complexities of library management with this resource-rich guide designed for today's career professionals. While maintaining a friendly and conversational tone, it delves deep into the core principles and methodologies in managing modern libraries. - You'll begin with an exploration of the fundamental principles of library management, including mission setting, user-centricity, stewardship, and the importance of collaboration and accessibility. - The guide also navigates the terrain of intellectual property rights and copyright issues, providing the reader with the knowledge to ensure compliance while maximizing resource usage. - It sheds light on complex themes like user privacy, data protection, and inclusivity, all of which play a pivotal role in today's digital age. - You'll be presented with practical insights into professional ethics, disaster planning, protection of library materials, and the process of recovery after a disaster. - The guide emphasizes the value of continuous improvement, innovation, and strategic decision-making based on data. - With a detailed focus on the evolving role of public libraries in the digital age, this book provides strategies to adapt to changing user needs and expectations. - It concludes with real-world case studies, a template for a strategic plan, and a comprehensive list of further readings and resources. In essence, this is a must-have guide that not only teaches you what library management is but also shows you how to do it effectively. This is an essential companion for library professionals aspiring to navigate the complexities of managing a library in today's ever-evolving landscape.

Download or read book Responding to Rapid Change in Libraries written by Callan Bignoli and published by American Library Association. This book was released on 2020-11-10 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of rapid change and an ever-widening constellation of challenges, it’s crucial for library leaders to pull back to the question of “why?” Plotting a sustainable way forward depends upon recommitting ourselves to our underlying values, such as customer service and community-building, while fostering the improvements that change makes possible. With passion, patience, and fortitude, libraries can stride confidently into the future. In this book, noted speakers and consultants Bignoli and Stara speak directly to library directors, managers, administrators, and technology staff, offering concrete guidance on setting or resetting strategic priorities. Taking an interconnected and specific approach to planning for and strengthening the library environment as a whole, their book discusses why libraries should embrace change as a fundamental part of library life; explores how to harness rapid change to provide more responsive, user-centered library service; addresses the ways in which libraries straddle the physical and the digital, in areas such as service provision and collections, illuminating how they overlap and can be improved using similar philosophies; presents both a comprehensive overview of library technologies as well as related team and change management advice, all grounded in user experience principles; shows how the concepts of sustainability and flexibility apply to physical space planning and design, from furniture selection and arrangement to infrastructure; and provides sound guidance on project management, problem solving, preparing for future challenges, personal reflection and self-care, and other leadership topics.

Download or read book What They Don t Teach You in Library School written by Elisabeth Doucett and published by American Library Association. This book was released on 2011 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers a variety of library topics that are truly relevant to the day-to-day job, such as management, administration, and marketing.

Download or read book Planning and Promoting Events in Health Sciences Libraries written by Shalu Gillum and published by Rowman & Littlefield. This book was released on 2021-04-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.

Download or read book Inside Outside and Online written by Chrystie Hill and published by American Library Association. This book was released on 2009-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever your role, and whatever size or type of library, the principles outlined here can support anyone working to build a strong community of engaged, interested, and satisfied library users.