Download or read book The Patterns of Symbolic Communication written by Sui Yan and published by Routledge. This book was released on 2017-07-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media. In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

Download or read book Creating Symbolic Value written by Davide Ravasi and published by . This book was released on 2004 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Download or read book Handbook of Research on Entrepreneurship and Creativity written by Rolf Sternberg and published by Edward Elgar Publishing. This book was released on 2014-05-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Download or read book Constructing Social Theory written by David C. Bell and published by Rowman & Littlefield. This book was released on 2009 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructing Social Theory discusses the nature of social theory and theoretical orientations. Organized by forty-three theoretical orientations in seven domains--exchange, power, adaptation/reinforcement, social bond, altruism, functionalism, and identity--the text includes a tutorial on how to identify an appropriate theoretical orientation and create a theory given a particular research question. Bell separates the theoretical orientation of causal logic from theory itself, illuminating the mechanisms of scientific revolutions where new theoretical orientations are created, and the procedures of normal science, in which theories are developed using the logic of existing theoretical orientations.

Download or read book Symbolic Values of Foreign Language Use written by Harald Haarmann and published by Walter de Gruyter. This book was released on 2011-09-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Download or read book Symbolic Use of Brands written by Florian Meisel and published by GRIN Verlag. This book was released on 2008-10 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, 19 entries in the bibliography, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense of achievement and individuality for consumers. It is clear that positioning a brand trough a clear and consistent image building campaign is a cornerstone of brand marketing. It is also evident that certain brand dimensions and associations lead to increased marketplace recognition and economic success for brand owners, as a result the value consumers place on them. Marketers spend millions of dollars each year to identify well defined, strong brand images and to support them. A company's economic superiority is frequently implied by the strength of its brand name giving it the ability to differentiate itself and improve its competitiveness. (Nykiel, 1997) Park, Jaworski and MacInnis (1986) noted that consumer needs could be classified in functional or symbolic needs. The functional needs are related to specific and practical consumption problems, whereas symbolic needs are related to self image and social identification. (Subodh Bhat, 1998) Therefore they mentioned that all brand should have a "brand concept", which is an overall abstract meaning that identifies a brand. Also, there are different types of motivations among each individual, and these motivations drives their needs either to be functional or symbolic in nature. Thus, functional needs of consumers could be exploited with a functional brand, one positioned with a functional brand concept. A brand could be also positioned as a "symbolic" brand for consumers who whish to enhance their self image or their social image. (Park, 1991)

Download or read book Functional Programming Languages and Computer Architecture written by John Hughes and published by Springer Science & Business Media. This book was released on 1991-08-07 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive view of the best and the latest work in functional programming. It is the proceedings of a major international conference and contains 30 papers selected from 126 submitted. A number of themes emerge. One is a growing interest in types: powerful type systems or type checkers supporting overloading, coercion, dynamic types, and incremental inference; linear types to optimize storage, and polymorphic types to optimize semantic analysis. The hot topic of partial evaluation is well represented: techniques for higher-order binding-time analysis, assuring termination of partial evaluation, and improving the residual programs a partial evaluator generates. The thorny problem of manipulating state in functional languages is addressed: one paper even argues that parallel programs with side-effects can be "more declarative" than purely functional ones. Theoretical work covers a new model of types based on projections, parametricity, a connection between strictness analysis and logic, and a discussion of efficient implementations of the lambda-calculus. The connection with computer architecture and a variety of other topics are also addressed.

Download or read book Symbolic Execution and Quantitative Reasoning written by Corina S. Păsăreanu and published by Springer Nature. This book was released on 2022-05-31 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews recent advances in symbolic execution and its probabilistic variant and discusses how they can be used to ensure the safety and security of software systems. Symbolic execution is a systematic program analysis technique which explores multiple program behaviors all at once by collecting and solving symbolic constraints collected from the branching conditions in the program. The obtained solutions can be used as test inputs that execute feasible program paths. Symbolic execution has found many applications in various domains, such as security, smartphone applications, operating systems, databases, and more recently deep neural networks, uncovering subtle errors and unknown vulnerabilities. We review here the technique has also been extended to reason about algorithmic complexity and resource consumption. Furthermore, symbolic execution has been recently extended with probabilistic reasoning, allowing one to reason about quantitative properties of software systems. The approach computes the conditions to reach target program events of interest and uses model counting to quantify the fraction of the input domain satisfying these conditions thus computing the probability of event occurrence. This probabilistic information can be used for example to compute the reliability of an aircraft controller under different wind conditions (modeled probabilistically) or to quantify the leakage of sensitive data in a software system, using information theory metrics such as Shannon entropy. This book is intended for students and software engineers who are interested in advanced techniques for testing and verifying software systems.

Download or read book Symbols written by Raymond Firth and published by Routledge. This book was released on 2011 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book first published in 1973 offers a broad survey of the study of symbolic ideas and behaviour. The study of symbolism is popular nowadays and anthropologists have made substantial contributions to it. Raymond Firth has long been internationally known for his field research in the Solomons and Malaysia, and for his theoretical work on kinship, economics and religion. Here from a new angle, he has produced a broad survey of the study of symbolic ideas and behaviour. Professor Firth examines definitions of symbol. He traces the history of scientific inquiry into the symbolism of religious cults, mythology and dreams back into the eighteenth century. He compares some modern approaches to symbolism in art, literature and philosophy with those in social anthropology. He then cites examples in anthropological treatment of symbolic material from cultures of varying sophistication. Finally he offers dispassionate analyses of symbols used in contemporary Western situations - from hair-styles to the use and abuse of national flags; from cults of Black Jesus to the Eucharistic rite. In all this Professor Firth combines social and political topicality with a scholarly and provocative theoretical inquiry.

Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing Limited. This book was released on 2008-11-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

Download or read book NUMERICAL SYMBOLIC AND STATISTICAL COMPUTING FOR CHEMICAL ENGINEERS USING MATLAB written by Ghosh, Pallab and published by PHI Learning Pvt. Ltd.. This book was released on 2018-09-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerical, analytical and statistical computations are routine affairs for chemical engineers. They usually prefer a single software to solve their computational problems, and at present, MATLAB has emerged as a powerful computational language, which is preferably used for this purpose, due to its built-in functions and toolboxes. Considering the needs and convenience of the students, the author has made an attempt to write this book, which explains the various concepts of MATLAB in a systematic way and makes its readers proficient in using MATLAB for computing. It mainly focuses on the applications of MATLAB, rather than its use in programming basic numerical algorithms. Commencing with the introduction to MATLAB, the text covers vector and matrix computations, solution of linear and non-linear equations, differentiation and integration, and solution of ordinary and partial differential equations. Next, analytical computations using the Symbolic Math Toolbox and statistical computations using the Statistics and Machine Learning Toolbox are explained. Finally, the book describes various curve fitting techniques using the Curve Fitting Toolbox. Inclusion of all these advanced-level topics in the book stands it out from the rest. KEY FEATURES  Numerous worked-out examples to enable the readers understand the steps involved in solving the chemical engineering problems  MATLAB codes to explain the computational techniques  Several snapshots to help the readers understand the step-by-step procedures of using the toolboxes  Chapter-end exercises, including short-answer questions and numerical problems  Appendix comprising the definitions of some important and special matrices  Supplemented with Solutions Manual containing complete detailed solutions to the unsolved analytical problems  Accessibility of selected colour figures (including screenshots and results/outputs of the programs) cited in the text at www.phindia.com/Pallab_Ghosh. TARGET AUDIENCE • BE/B.Tech (Chemical Engineering) • ME/M.Tech (Chemical Engineering)

Download or read book Consonantal Sound Change in American English written by Wiebke H. Ahlers and published by Cambridge University Press. This book was released on 2023-07-31 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on /str/-retraction, this pioneering book uses a combination of phonological and sociolinguistic theories to explore consonantal sound change in American English. Detailed yet engaging, it is essential reading for both researchers and students in phonetics, phonology, language variation and change, sociolinguistics, and corpus linguistics.

Download or read book The Fairy Feller s Master Stroke written by Harry Eiss and published by Cambridge Scholars Publishing. This book was released on 2013-01-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Dadd is a trickster, a pre-post-modern enigma wrapped in a Shakespearean Midsummer Night’s Dream; an Elizabethan Puck living in a smothering Victorian insane asylum, foreshadowing and, in brilliant, Mad Hatter conundrums, entering the fragmented shards of today’s nightmarish oxymorons long before the artists currently trying to give them the joker’s ephemeral maps of discourse. The author thinks of Bob Dylan’s “Ballad of a Thin Man,” that cryptic refusal to reduce the warped mirrors of reality to prosaic lies, or, perhaps “All Along the Watchtower” or “Mr Tambourine Man.” Even more than Samuel Beckett’s Waiting for Godot, which curiously enough comes off as overly esoteric, too studied, too conscious, Dadd’s entire existence foreshadows the forbidden entrance into the numinous, the realization of the inexplicable labyrinths of contemporary existence, that wonderfully rich Marcel Duchamp landscape of puns and satiric paradigms, that surrealistic parallax of the brilliant gamester Salvador Dali, that smirking irony of the works of Roy Lichtenstein, Robert Rauschenberg, John Cage, and Robert Indiana; that fragmented, meta-fictional struggle of Kurt Vonnegut’s Slaughterhouse Five. John Lennon certainly sensed it and couldn’t help but push into meta-real worlds in his own lyrics. Think of “Strawberry Fields Forever,” “I Am the Walrus,” and the more self-conscious “Revolution Number 9.” In “Yer Blues,” he even refers to Dylan’s main character, Mr Jones from “Ballad of a Thin Man.” If Lennon’s song is taken seriously, literally, then it is a dark crying out by a suicidal man, “Lord, I’m lonely, wanna die”; or, if taken as a metaphor for a lover’s lost feelings about his unfulfilled love, it falls into the romantic rant of a typical blues or teenage rock-and-roll song. However, even on this level, it has an irony about it, a sense of laughing at itself and at Dylan’s Mr Jones, who knows something is going on but just not what it is, and then, by extension, all of us who have awakened to the fact that the studied Western world doesn’t make sense, all of us who struggle to find meaning in the nonsense images, characters, and happenings in the song, and perhaps, coming to a conclusion that the nonsense is the sense.

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.