Download or read book Creating Sales with Stock Outs written by Laurens Debo and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stock-outs convey information about the propensity of other consumers to purchase a product and this can increase the willingness of marginally interested consumers to buy. But in order to leverage stock-outs, firms must be able to capture the extra demand. We show how asymmetric inventory allocations to ex ante identical retailers may increase the expected satisfied demand compared to symmetric inventory allocations; when one retailer stocks out, the other retailer faces increased demand, not only due to overflow demand, but also due to an increase in the residual demand triggered by the stock-out information. In short, stock- outs can trigger herding behavior. Taking consumer reactions to stock-outs into account may lead to higher inventory investment (to capture the `herd') and asymmetric inventory allocation (one retailer is `sacrificed' to trigger the herd) for high margin products with a low prior on the quality (i.e. `brand perception'). In other cases, accounting for consumer reactions to stock-outs can lead to lower investment in inventory.
Download or read book Leveraging Quality Information in Stock Outs written by Laurens Debo and published by . This book was released on 2013 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: We study the informational role stock-outs may play when consumers have heterogeneous information about the quality of a firm's product. Typically, in a newsvendor world, matching uncertain demand with inventory leads inevitably to stock-outs. When, in addition, consumers are heterogeneously informed about the quality of the firm's product, stock-outs caused early in the season by savvy consumers may be an indication of high quality for the less savvy consumers later in the season. The firm can leverage their increased willingness to pay after a stock-out via increased prices. As a consequence, in the presence of quality uncertainty, a firm may want to manipulate inventory early in the season to create stock-outs in order to take advantage of increased willingness to pay later in the season. In our model, stock-outs can thus be caused either by the firm's inventory manipulations, or by market uncertainty. We find conditions under which stock-outs are an indication of high quality. Our model provides an explanation for frequently reported stock-outs of consumer electronic products or toys, whose potential markets are characterized by significant market uncertainty, but, also, whose quality may not be fully known by all consumers in the market. Compared to the case in which consumers do not observe stock-out information, we find that the firm rationally underinvests in inventory, which causes backorder costs early in the season that are leveraged later in the season via increased sales revenues. Interestingly, we find that the difference in price after a stock-out versus after no stock-out, and the equilibrium stock-out probability, can either increase or decrease with more-savvy early-season consumers.
Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer. This book was released on 2016-12-20 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.
Download or read book Product Promotion Effectiveness written by Alankrita Nigam and published by . This book was released on 2016 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unpredictable demand pattern during promotions leads to lost sales incurred due to frequent stock-outs, affecting the revenue and the brand of both the manufacturer and the retailer. The research focuses on finding out the root-causes of stock-outs in retail stores. It uses the audit response data that informs us of various states for zero on-shelf availability. These responses are used to create a fault-tree diagram that shows how different states could be reached. The root-causes mentioned in the fault-tree diagram are classified as either qualitative or quantitative root-causes. The credibility of quantitative root causes was established through regression analysis while store visits and interviews of different players of the supply chain helped to reason out the qualitative root-causes. Quantitative factors such as replenishment frequency, store sales volume and forecast accuracy seem to indicate a good correlation with stock-outs during promotions.
Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Download or read book Designing Value Creating Supply Chain Networks written by Alain Martel and published by Springer. This book was released on 2016-03-30 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Coup de Coeur prize at the Plumes des Achats & Supply Chain, Paris. Focusing on the design of robust value-creating supply chain networks (SCN) and key strategic issues related to the number; location, capacity and mission of supply chain facilities (plants, distribution centers) – as well as the network structure required to provide flexibility and resilience in an uncertain world – this book presents an innovative methodology for SCN reengineering that can be used to significantly improve the bottom line of supply chain dependent businesses. Providing readers with the tools needed to analyze and model value creation activities, Designing Value-Creating Supply Chain Networks examines the risks faced by modern supply chains, and shows how to develop plausible future scenarios to evaluate potential SCN designs. The design methods proposed are based on a visual representation formalism that facilitates the analysis and modeling of SCN design problems, book chapters incorporate several example problems and exercises which can be solved with Excel tools (Analysis tools and Solver) or with commercial statistical and optimization software.
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Download or read book The New Science of Retailing written by Marshall Fisher and published by Harvard Business Press. This book was released on 2010-06-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you're missing · Reinvent your forecasting and pricing strategies · Build end-to-end agility into your supply chain · Establish incentives that align your supply chain partners behind shared objectives · Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.
Download or read book In Real Time written by Sandor Boyson and published by Bloomsbury Publishing USA. This book was released on 2004-07-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The age of the real-time supply chain has finally arrived. Thanks to an emerging technology construct—the Internet-based mega-portal—companies can now connect instantaneously with suppliers, distributors, manufacturers, customers, and alliance partners around the world. Online access to up-to-the-minute information enables companies to improve communication and project management across the entire supply chain, promote collaboration across departments, and enhance customer service and financial operations. The results are stunning; for example, a recent survey reports dramatic increases in revenues and customer retention and decreases in operating costs and product cycle times. Drawing from extensive primary research, this book presents detailed examples of how organizations as diverse as Coca-Cola Bottling Company, Dell, and the U.S. Department of Defense are creating information and communication hubs online and reaping the rewards. The authors explain the basic technical and organizational infrastructure necessary for launching a mega-portal and how its successful management can have profound impact on every area and function of the extended enterprise—from strategy to logistics, product development to customer service. As competition heats up from every direction, the ability to design and manage your supply chain with precision and speed becomes a business imperative. In Real Time offers a practical blueprint for building, implementing, and sustaining supply chains in today's rapidly changing environment.
Download or read book Retail Strategy written by Christine Cuthbertson and published by Routledge. This book was released on 2007-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Download or read book Transnational Management written by Christopher A. Bartlett and published by Cambridge University Press. This book was released on 2018-03 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Management offers a uniquely global focus on strategic development, organizational capabilities and management challenges.
Download or read book Supply Chain Management at Warp Speed written by Eli Schragenheim and published by CRC Press. This book was released on 2009-04-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sequel to the bestselling Manufacturing at Warp Speed, refines and updates the former approach to production management. This is the first book to describe, in detail, the application of the TOC approach to assured availability in distribution, for both original equipment manufacturers and retailers. It addresses the new demands taken on when a firm offers to handle rush orders and addresses the issues surrounding availability, and the management of inventory as it moves through distribution systems.
Download or read book CIMA Official Exam Practice Kit Organisational Management and Information Systems written by Darren Sparkes and published by Butterworth-Heinemann. This book was released on 2008-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: HELPING YOU TO PREPARE WITH CONFIDENCE, AVOID PITFALLS AND PASS FIRST TIME Supplementing the Official CIMA Learning Systems and Revision Cards the CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer, it is ideal for independent study or tutored revision course, helping you prepare with confidence and pass first time. The CIMA Exam Practice Kit includes: . Exam level questions with type and weighting to match the format of the exam . Fully worked model answers . Access to CIMA Official Q&As from May and November 2007 . Summaries of key theory . Designed to follow the structure of the Official Learning Systems and CIMA's Learning Outcomes OFFICIALLY ENDORSED BY CIMA AND WRITTEN BY LEADING CIMA TUTORS, THE EXAM PRACTICE KITS PROVIDE A VALUABLE INSIGHT ON HOW TO SCORE TOP MARKS * Helps CIMA students to prepare and pass the 2005 syllabus first time * Practice applying and displaying knowledge so CIMA examiners can award you marks * Provides worked answers to fully explain the correct answer, and analysis of incorrect answers helping CIMA students avoid common pitfalls
Download or read book Spatula written by and published by . This book was released on 1910 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Spatula written by Irving P. Fox and published by . This book was released on 1910 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
