Download or read book Creating Killer Web Sites written by David Siegel and published by New Riders. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Download or read book Creating Killer Interactive Web Sites written by Andrew Sather and published by Hayden. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core text for student teachers training to teach the 14 - 19 years age group is written by highly experienced authors. Covering all the essentials, it makes clear links to theory and enables students to take the critical approach that they need for M-level work.

Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book Killer UX Design written by Jodie Moule and published by SitePoint Pty Ltd. This book was released on 2012-09-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick" The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.

Download or read book Secrets of Successful Web Sites written by David Siegel and published by New Riders. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management on the World Wide Web.

Download or read book Developing Effective Websites written by Roy Strauss and published by Taylor & Francis. This book was released on 2013-08-22 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your website project out of control? Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established software project and management principles. Like any project, effective management of website development starts by understanding and balancing the constraints of time, resources, and tasks. You can deliver your project on time and on budget, by following a process that includes: · Analyzing the requirements of users and your market · Developing a workplan for the site and breaking it down to tasks · Scheduling with Gantt and PERT charts and measuring slippage for more accurate revisions · Estimating cost by the budget-first or design-first methods · Using the team development process and covering all the necessary roles · Aligning contractor and client interests to create a win-win relationship · Following an iterative development process for designing, prototyping, and building out · Applying software testing principles to website development · Making hosting decisions and planning for maintenance

Download or read book Convert written by Ben Hunt and published by John Wiley & Sons. This book was released on 2011-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Download or read book Web Design on a Shoestring written by Carrie Bickner and published by New Riders. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.

Download or read book The Principles of Beautiful Web Design written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Killer Web Design written by Stella Gassaway and published by Hayden. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains Gassaway's approach to using the FUSION software to plan, design, and maintain sites on the World Wide Web. Describes not only the technology but also the good design principles behind a visually inspiring site. Includes case studies of a community site, a font magazine and catalogue, and a bicycle courier company. Highly and colorfully illustrated. No bibliography. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book Creating Killer Web Sites written by Siegel and published by . This book was released on 2001-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attack of the Killer Video Book written by Mark Shulman and published by Annick Press. This book was released on 2004 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hilariously helpful guide explores every stage of video production, from brainstorming, to organizing a shoot, to finally piecing it all together.

Download or read book Web Design Studio Secrets written by Deke McClelland and published by Wiley. This book was released on 2000-05-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you keep an archive of killer Web sites? You're not alone. Fifteen leading Web designers reveal the secrets behind their favorite sites in the updated edition of Web Design Studio Secrets. Featuring interviews with the experts, undocumented tips and techniques, and full-color illustrations in an oversized format, this edition also presents case studies packed with advice. Discover what's in a winning site -- Dynamic HTML, Flash animation, and JavaScript rollovers are among the contenders. The CD-ROM contains demo software from key industry players, artwork from the book, and QuickTime interviews with featured artists. With Web Design Studio Secrets, 2nd Ed., you'll find out what the competition's been up to and how to use it to your advantage.

Download or read book Pull written by David Siegel and published by Penguin. This book was released on 2009-12-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.

Download or read book Futurize Your Enterprise written by David Siegel and published by Wiley. This book was released on 1999-09-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.