Download or read book Create Your Own Unique Online Brand written by and published by Deandre Publishing. This book was released on 2019-05-09 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover and Communicate Your Passion Branding has evolved from nonsensical trademark names to descriptive words that tell people who you are and what your passion is in life. Take, for instance, Xerox: this name had no real meaning until the machines came out and people used them as a common meaning for photocopying papers. While the brand is now known worldwide, the brand has been completely diluted into a generic meaning that is hard to defend as being unique and expressive of a company brand. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it is descriptive of what you do or who you are in business or life. PERSONAL BRANDING In a way, we all come into this world with our own personal branding: Our names. This tells members of our family and the people we meet who we are, but doesn’t really express our personal qualities. Sometimes, people acquire nicknames or make up their own to help express more of their own unique qualities, and this is used as a form of group personal branding. If that personal branding also expresses what your passion in life is, you can use it to help promote yourself to others. Personal branding, as well as business branding, is all about conveying your self-image to others in a way that what they perceive is identical to what you are projecting to them. BUSINESS BRANDING If you have a domain name, that’s a form of business branding, just like your business name is. These tend to be more expressing of the products and services offered rather than of the personal qualities of the owner. In the past, in conventional advertising, you would know the business name before you learned the owner’s name. However, with so many people using social networks these days, personal branding is becoming as equally important in business and company branding. PROJECTING PASSION Whether you choose one, the other, or both to promote, the idea is to project your passion to a bigger audience. If your passion is connecting others to their soul mates, then you might use a business or personal name with the word love in it. That’s your passion. It’s not as hard as it seems to think up a few choice brand names to try out. What is hard is reserving them online when so many have already been snapped up by others.
Download or read book Dropshipping Shopify written by Samuel Smith and published by Samuel Smith. This book was released on 2021-08-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You’ve Always Dreamed about owning a Charming Store and Selling Unique Items, but Lack the Funds and Space to Do So, Keep Reading and Take the First Step Toward Making this Dream Come True! Dropshipping is a go-to method for anyone who wants to upgrade his or her budget without investing a crazy amount of money to start a business. This incredible platform provides you with an opportunity to own a store, without worrying about the logistics of it such as storage space, stock, or inventory. Sounds simple enough, right? Don’t be misled by the seemingly simple conduction of this venture, for it is the reason why many such businesses have failed. Instead, use this book to dive deep beneath the surface of the most successful online businesses, discover their success secrets, strategies, and models and implement them in your own project! Here’s what you’ll be able to do: Navigate the Shopify platform like a professional Design your online store and choose the right product niche Brand and promote your business to become a stable presence on the market Crush your competition with proven selling and marketing strategies Use marketing tools to attract a vast amount of customers to your store Avoid the 3 biggest mistakes you can make in dropshipping Recognize the right suppliers, and sell products of the highest quality Raise your profits with strategic marketing And much more! Even if you’ve never heard of Shopify before, with this guide you can build a business that will ensure your financial stability. The Internet has given us countless opportunities for making money while enjoying ourselves and having fun, so why not use it? All you need to do it to Scroll up, click on "Buy Now” with 1-Click, and Get Your Copy!
Download or read book Create Your Own Online Store in a Weekend written by Alannah Moore and published by Chronicle Books. This book was released on 2015-07-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advantages of selling your products online are many—low overhead, global markets, twenty-four-hour shopping—but perhaps most important is the level playing field offered by the internet. With a distinctive product and professional-looking website, you stand as much of a chance at success as anyone, even if others have more money to invest. In Create Your Own Online Store in a Weekend, Alannah Moore guides entrepreneurs through the process of setting up an online business and creating a website that fits both their products and their budget. This accessible primer provides detailed information on how to set up and provide content for your site as well as the right storefront and payment solutions. Moore addresses all aspects of running an online business, including marketing, order management, and boosting sales. Whether you are selling goods, services, or downloadable files, this guide will help you find the e-commerce solution that's right for you.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Me 2 0 written by Dan Schawbel and published by Diversion Books. This book was released on 2015-11-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Download or read book BrandED written by Eric Sheninger and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Download or read book Book Yourself Solid written by Michael Port and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
Download or read book E Commerce Business Shopify Amazon FBA written by Samuel Smith and published by Samuel Smith. This book was released on 2021-08-19 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want to Make Your E-Commerce More Profitable, Then Take It to the Next Level with the Help of this Amazing Bundle. Do you want to start some kind of online business? Or do you already have one, but you feel like it’s missing something? This bundle will help you take your business to the next level, even if you have never sold anything online. If you are just starting, we have good news. In this bundle, you will find everything you need to jumpstart your e-commerce. Discover the best way to begin building your empire. If the foundation is good, the rest will follow. If you already have an e-commerce, this bundle will open the way for you to take it to the next level. Look inside, and find expert advice and tips on how to make those improvements. This bundle has everything you need. Discover hidden Shopify and Amazon FBA tactics. Learn how to maximize your profit with minimum investment and maximum success. Find the model that works best for you. There are many e-commerces out there, and they are drowning in the sea of other “okay doing” businesses. One thing they have in common; they didn’t use this guide. Here is what you will find in this amazing bundle: · Build your empire: Discover the model that works best for you. Listen to the advice of the experts, and make your e-commerce be on top. · Get more $$$: Discover expert tips on how to maximize your profit without investing too much money and time. · The Power of Shopify & Amazon FBA: Find out how to start your Dropshipping business. Discover the pros and cons of both Shopify and Amazon FBA. · Dos and don’ts! Find out the most common mistakes that people make when they start e-commerce and how to avoid them. Buy Now and Start Listening!
Download or read book Create Your Own Website written by Scott Mitchell and published by Pearson Education. This book was released on 2008-08-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a great personal or business website… absolutely no experience needed! -Family sites -Hobby sites -Community and nonprofit sites -Online storefronts that accept credit card payments via PayPal -Post video on YouTube 8 Easy Projects In this book you’ll see just how easy it is to create your own website. Use easy web-based services to: -Sell products at your own eBay Store -Create your own personal or professional blog -Display your digital photos on your own Snapfish site -Share your videos on YouTube -Create a MySpace page that’ll stand out from the crowd -Build your social network with your own Facebook presence You won’t believe how easy it is to build your own site...or how much fun!
Download or read book Buy This Not That written by Sam Dogen and published by Penguin. This book was released on 2022-07-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPEND YOUR WAY TO FREEDOM LIKE A TRUE FINANCIAL SAMURAI Sam Dogen, creator of the Financial Samurai blog, knows that you need to spend money to make money. He’s taught over 90 million readers how to invest wisely in all facets of life, from education to parenting to relationships to side hustles, even choosing where to work and play. Now, in his Wall Street Journal bestseller, Buy This, Not That, the Financial Samurai takes the guesswork out of financial planning and shows you exactly what to buy, how much to spend, and how to optimize every dollar you earn so you can maximize wealth building and live life on your terms. The good news? You don’t need to be a millionaire or a genius to achieve financial freedom. It’s about making the most of your money, now and forever—and it’s never too late to get started. You’ll learn: — The Financial Samurai’s 70/30 framework for optimal financial decision-making — What is “good debt” and “bad debt,” and the right way to pay down debt or invest — Strategies and tips for building passive income streams that work for your goals and risk tolerance — How to invest in real estate, even if you can't afford to buy property — Rules for spending—from coffee and cars to mortgages and marriage — And so much more!
Download or read book Get Your Business Online Now written by Todd Alexander and published by Hachette Australia. This book was released on 2012-02-28 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it. One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service. In this straightforward user-friendly guide, Todd Alexander, an author with 10 years’ experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
Download or read book Online Profiting written by Ann Liu and published by Lulu.com. This book was released on 2008-12-16 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This money-making "how to" guide walks you through all the necessary steps for a successful internet business. Ms Liu presents her material in a simple direct easy to understand format.
Download or read book Why now written by Michael Humblet and published by Lannoo Meulenhoff - Belgium. This book was released on 2023-05-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I close deals faster? How do I tailor my sales and closing techniques to the needs of my prospects? How do I create the ultimate sales pitch? Humblet's phone rings: 'Michael, people are interested in our product, we send lots of quotes but the conversion is really bad. What are we doing wrong?' I answer with only one question: 'Why should your prospect buy from you today? Why now?' Your sales closing will fail if this fundamental issue is not addressed, a problem Humblet encounters in 90% of his client companies which he helps scale. They know how to identify prospects, but they do not have a compelling sales story, tailored to individual prospects. Humblet tells you how in Why Now? After having optimised more than 500 sales pitches, he shares the five elements needed to turn prospects into customers. With case studies and before and after examples, Why Now? gives you a blueprint for how to best describe your offer in a sales pitch, website, brochure or sales offer and gives you proven tools to close deals. You will learn how to create the ultimate sales flow. It's closing time!
Download or read book The Small Business Start Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.
Download or read book Starting a Theatre Company written by Karl Falconer and published by CRC Press. This book was released on 2023-05-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring everything from company incorporation and marketing, to legal, finance and festivals, Starting a Theatre Company is the complete guide to running a low-to-no budget or student theatre company. Written by an experienced theatre practitioner and featuring on-the-ground advice, this book covers all aspects of starting a theatre company with limited resources, including how to become a company, finding talent, defining a style, roles and responsibilities, building an audience, marketing, the logistics of a production, legalities, funding, and productions at festivals and beyond. The book also includes a chapter on being a sustainable company, and how to create a mindset that will lead to positive artistic creation. Each chapter contains a list of further resources, key terms and helpful tasks designed to support the reader through all of the steps necessary to thrive as a new organisation. An eResource page contains links to a wide range of industry created templates, guidance and interviews, making it even easier for you to get up and running as simply as possible. Starting a Theatre Company targets Theatre and Performance students interested in building their own theatre companies. This book will also be invaluable to independent producers and theatre makers.
Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Download or read book Stand Out Shorts written by Russell Evans and published by CRC Press. This book was released on 2012-11-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quickly learn the basics of DV filmmaking without the need for any training with the short cuts found in this book. Featuring blueprints to help you structure and complete certain types of films, key cards that help explain the essential knowledge in a way that is readily accessible during shooting, and 200 easy-to-read tables packed with information, Russell Evans breaks down the art of digital video creation in a concise and fun format that makes it easy to pick up and start shooting. You'll learn how to do everything from script writing to sound recording, and before you know it, you'll be creating your own short films, music videos, school projects, or web videos.
