Download or read book Crafting the Service Environment written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes
Download or read book Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Download or read book Services Marketing People Technology Strategy Ninth Edition written by Jochen Wirtz and published by World Scientific. This book was released on 2021-10-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
Download or read book Winning in Service Markets written by Jochen Wirtz and published by World Scientific. This book was released on 2016-12-09 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Download or read book Digital By Design written by Conny Freyer and published by Thames and Hudson. This book was released on 2011-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An impressive selection of over 100 objects that embrace digital technology."—Library Journal Digital by Design considers the work of design visionaries who are reimagining the relationship between technology, products, immersive environments, and human interaction. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic, and sensory experiences. The London-based design firm Troika has selected more than one hundred objects and installations that illustrate a new wave of art and design. The book’s introduction offers an overview of the possibilities and practicalities of technological innovation. Then four chapters feature products and cutting-edge objects by emerging and established artists, designers, and engineers. The book is completed by a collection of incisive interviews with some of the most visionary practitioners and critics in this field—Dunne & Raby, Ron Arad, Steven Sacks, and Machiko Kusahara. A useful and comprehensive reference section includes designers’ biographies. Troika was founded in London in 2003 by Conny Freyer, Sebastien Noel, and Eva Rucki. They have received critical acclaim for, among other projects, their installations “Cloud” and “All the Time in the World” at Heathrow Airport Terminal 5. Troika’s work is part of the permanent collections of The Museum of Modern Art, the British Council collection, and the Victoria and Albert Museum.
Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by FT Press. This book was released on 2012-08-31 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Download or read book Services Marketing written by Christopher Lovelock and published by Pearson Australia. This book was released on 2015-05-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Download or read book Crafting and Shaping Knowledge Worker Services in the Information Economy written by Keith Sherringham and published by Springer Nature. This book was released on 2020-02-12 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a hands-on approach to prepare businesses for managing the impact of technology transformation by the pragmatic, consistent, and persistent application of proven business principles and practices. Technology is rapidly transforming our businesses and our society. Knowledge worker roles are being impacted, and as operations are being automated, business models are changing as the use of cloud-based services lowers costs and provides flexibility. This book provides a guide towards managing the environment of uncertainly caused by the rapid changes in technology by combining strategy and leadership to influence the environment, instil the right behaviours, and strengthen the skills that will enable businesses to be adaptive, responsive, and resilient.
Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Download or read book The Law and Policy of Ecosystem Services written by J. B. Ruhl and published by Island Press. This book was released on 2013-03-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law and Policy of Ecosystem Services is the first comprehensive exploration of the status and future of natural capital and ecosystem services in American law and policy. The book develops a framework for thinking about ecosystem services across their ecologic, geographic, economic, social, and legal dimensions and evaluates the prospects of crafting a legal infrastructure that can help build an ecosystem service economy that is as robust as existing economies for manufactured goods, natural resource commodities, and human-provided services. The book examines the geographic, ecological, and economic context of ecosystem services and provides a baseline of the current status of ecosystem services in law and society. It identifies shortcomings of current law and policy and the critical areas for improvement and forges an approach for the design of new law and policy for ecosystem services. Included are a series of nine empirical case studies that explore the problems caused by society’s failure to properly value natural capital. Among the case study topics considered are water issues, The Conservation Reserve Program, the National Conservation Buffer Initiative, the agricultural policy of the European Union, wetland mitigation, and pollution trading. The Law and Policy of Ecosystem Services is a groundbreaking look at the question of whether and how law and policy can shape a sustainable system of ecosystem service management. It is an accessible and informative work for faculty, students, and policy makers concerned with ecology, economics, geography, political science, environmental studies, law, and related fields.
Download or read book PLATE Product Lifetimes And The Environment written by C.A. Bakker and published by IOS Press. This book was released on 2017-11-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product lifetimes are critical for the circular economy, resource efficiency, waste reduction and low carbon strategies for sustainability, and are therefore of interest to academics from many different disciplines as well as original equipment manufacturers (OEMs) and other stakeholders. The challenges related to product lifetimes must be tackled from multiple perspectives, making the sharing of knowledge and expertise from different disciplines particularly important. This book presents papers from the second Product Lifetime and the Environment (PLATE) conference, held in Delft, the Netherlands, in November 2017. The conference originated from the desire to bring together academic researchers working in the field of sustainability to benefit from each other’s knowledge and further advance the field. The book includes the 88 full papers delivered at the conference, grouped according to the following 7 conference themes: design for product longevity; product lifetime optimization; cultural perspectives on the throwaway society; circular economy and product lifetimes; business opportunities, economic implications and marketing strategies; consumer influences on product lifetimes; and policy, regulation and legislation. The book will be of interest to all those concerned with sustainable consumption, circular economy and resource efficiency.
Download or read book Crafting Service Processes written by Jean L. Harvey and published by Quality Press. This book was released on 2019-03-22 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the title makes clear, this book is about the design and delivery of service experiences. This includes the design of installations, facilities, technologies and scripts used in the staging of such experiences. It introduces the reader to many fundamental notions in service operations, from positioning to execution, with much attention paid to human experiences such as those of customers and service workers; be they performing simple repetitive tasks or complex mental tasks. The subject is treated in an user-friendly manner with a storytelling context, focusing initially on every day services (coffee shops, fast food, supermarkets) and then moving on to complex services (lawyers, physicians, engineers, accountants). Contrary to popular hype, not all service experiences are meant to be memorable. If all you need is a cup of coffee and this is done quickly, effortlessly, and painlessly, thats good. If theres a little plus along the way, thats better: youll make a mental note that this is a good place to stop next time you are in the area. In an age of exponential technological change, service delivery processes are changing quickly and service industries are being creatively destroyed. You want to be the disruptor, willing to disrupt a large part of your actual income streams. The ability to maintain differentiation rests largely on an in-depth understanding of the service experience and operational excellence. The future belongs to the fastest learner. Intuition is only part of the story.
Download or read book Re Tayloring Management written by Leonard Holmes and published by Routledge. This book was released on 2016-04-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a century has passed and yet there is growing evidence that knowledge workers across the globe today are as constrained by F.W. Taylor's much-maligned The Principles of Scientific Management, as factory workers were in the early twentieth century. Re-Tayloring Management looks critically at Taylor's philosophy on management and contrasts it with other perspectives that have since emerged, along with the professionalization of management and the growth in business and management education. The contributors demonstrate that despite the complexity and uncertainty that organizations face, instead of designing work systems where knowledge and service workers have the freedom to apply knowledge and skills at the point they are most needed, managers are obsessed with maintaining tighter control. This approach conflicts with contemporary job design principles, which emphasise ’job crafting’, whereby individuals are encouraged to craft their role in a way that is congruent with their identity. Drawing on insights from academics with diverse backgrounds and interests, and organised around 'past', 'present' and 'future' themes, this book is a thought-provoking read for professional managers, as well as for postgraduate students and academics teaching and researching organizational studies and management.
Download or read book Holy Mavericks written by Phillip Luke Sinitiere and published by NYU Press. This book was released on 2009-04-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Download or read book Leveraging Emotional and Artificial Intelligence for Organisational Performance written by Catherine Prentice and published by Springer Nature. This book was released on 2023-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh stance and views EI and AI as services that are provided by service employees and machines as organisational offerings to customers. As emotional intelligence (EI) and artificial intelligence (AI) have been cited to have broad effects on individuals, businesses and beyond, this book is focused on the organisational context, specifically how they affect employees and customers from a marketing perspective. The stance in this book is consistent with the conceptualisation of a service. This book holds that intelligence in businesses must turn into organisational assets to manifest their values. Further, this book explores this service-dominant logic era, and compared to tangible products, service plays a key role in organisational performance and customer relationship with the organisation. Intelligence exhibited either by human or machine is not a tangible product, but can be utilised as a service to assist employees in performing tasks and delivering services as well as facilitating business transaction and customer experience. This book is structured as follows. Chapters 2 and 3 demystify emotional and artificial intelligence, from different perspectives, including conceptualisations, the history and evolution of the concepts, how they function and where they can apply to. These discussions help readers understand what exactly these two intelligences are. Chapters 4 and 5 analyse how emotional intelligence is related to employees and customers, respectively, with a focus on service organisations. Chapters 6–8 are dedicated to anatomising AI and how it is operationalised as a service to influence employees and customers. Specifically, viewing AI as a service, Chapter 6 examines the impact of AI service quality and how it is related to employee service quality. Chapter 7 analyses the influence of AI service quality on customers. Based on the discussion in Chapters 6 and 7, Chapter 8 is extended to develop a scale to measure such AI service, named AI service quality. The last three chapters of this book integrate EI and AI to analyse their respective impacts on employees and customers. Chapter 9 proposes EI as a moderator of AI, whereas Chapter 10 proposes AI as a moderator of EI. Chapter 11 employs service profit chain to integrate EI and AI in the chain relationship to understand their effects on both employees and customers. This chapter broadly covers the service industry with a focus on tourism and hospitality sector. The discussion on the impact of EI and AI is complemented with empirical studies conducted in tourism or hospitality context to address their effects in these sectors.
Download or read book Co Crafting the Just City written by James A. Throgmorton and published by Routledge. This book was released on 2022-03-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2016 election in Iowa City would provide an opportunity that planning faculty have long desired: the opportunity for one of their own to serve as mayor. In this new book, former Iowa City Mayor and Professor Emeritus James A. Throgmorton provides readers a sense of what democratically-elected city council members and mayors in the United States do and what it feels like to occupy and enact those roles. He does so by telling a set of “practice stories” focusing primarily, but not exclusively, on what he, a retired planning professor at the University of Iowa, experienced and learned as a council member from 2012 through 2019 and, simultaneously, as mayor from 2016 through 2019. The book proposes a practical, action-oriented theory about how city futures are being (and can be) shaped, showing that storytelling of various kinds plays a very important but poorly understood role in the co-crafting process, and demonstrating that skillful use of ethically-sound persuasive storytelling (especially by mayors) can improve our collective capacity to create better places. The book documents efforts to alleviate race-related inequities, increase the supply of affordable housing, adopt an ambitious climate action plan, improve relationships between city government and diverse marginalized communities, pursue more inclusive and sustainable land development codes/policies, and more. It will be of great interest to urban planning faculty and students and elected officials looking to collaboratively craft better cities for the future.
Download or read book Customer Service Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2020-05-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longer ‘passive audiences’ but ‘active players’ that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality. The customer service principles – strategic and operational – advocated by these authors are universal, but particularly compelling as they apply to Africa’s unique and dynamic operating environment. In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success. This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience – Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management? How should organisations position themselves to create value for customers and stakeholders? How should employees project themselves to align with customer service promises made by their organisations? Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars’ or practitioners’ reference works.
