Download or read book Crafting Customer Value written by Peter Duchessi and published by Purdue University Press. This book was released on 2002 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.

Download or read book Crafting Customer Value written by Peter Duchessi and published by Purdue University Press. This book was released on 2002 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive marketplace, customer value " a combination of product and service benefits at a fair price that creates value in the minds of customers " is the key variable for business success. Using several comprehensive and highly integrated frameworks, Peter Duchessi provides strategies for defining customer value and for developing the critical business, personnel, quality, and information systems that are responsible for delivering customer value. Whereas other books focus on just one of these critical areas, Crafting Customer Value provides a comprehensive account of what a company must do and how to go about doing it in each area. The author's numerous vignettes and cases illustrate how successful companies set clear business direction, formulate a customer value strategy, design and implement new business processes, develop a loyal cadre of employees, institute effective quality programs, and deploy state-of-the-art information systems. This book is a valuable guide for managers who are interested in transforming their companies into customer value-added enterprises that can earn high profits.

Download or read book Crafting Customer Value written by Peter Duchessi and published by . This book was released on 2002-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art And ScienceIn Today S Competitive Marketplace, Customer Value - A Combination Of Product And Service Benefits That Creates Value In The Minds Of Customers - Is The Key Variable For Business Success. This Book Illustrates How Successful Companies Set Clear Business Direction, Formulate A Customer Value Strategy, Design And Implement New Business Processes, Develop A Loyal Cadre Of Employees, Institute Effective Quality Programs, And Deploy State-Of-The-Art Information Systems.

Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

Download or read book The American Retail Value Proposition written by Kyle Murray and published by University of Toronto Press. This book was released on 2016-08-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Download or read book Customer in the Boardroom written by Rama Bijapurkar and published by Penguin Random House India Private Limited. This book was released on 2023-02-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Download or read book Managing Customer Value written by Bradley Gale and published by Simon and Schuster. This book was released on 1994-03-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

Download or read book Dominating Markets with Value Advances in Customer Value Management written by R. Eric Reidenbach and published by Rhumb Line. This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Download or read book Solution Business written by Kaj Storbacka and published by Springer Science & Business Media. This book was released on 2014-02-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of firms wanting to become solution providers as well as to many managerial levels. The book will also help you self-assess how ready your organization is for success in solution business.

Download or read book Developing a Customer Value Proposition written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The customer value proposition articulates the specific benefits and costs that a company’s offering aims to create for its target customers. The customer value proposition guides all tactical decisions involved in designing, communicating, and delivering the company’s offering to its customers. The key aspects of developing a customer value proposition are the focus of this note. The discussion of the value proposition and positioning is complemented by an in-depth overview of two additional topics: developing a positioning map and the Blue Ocean strategy. This note is an excerpt (Chapter 7) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Download or read book Value Prop written by Jose Palomino and published by . This book was released on 2008-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

Download or read book Strategy from the Outside In PB written by George S. Day and published by McGraw Hill Professional. This book was released on 2010-07-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in.

Download or read book Value Propositions that SELL written by Lisa Dennis and published by eBook Partnership. This book was released on 2018-08-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step

Download or read book Quality in the Era of Industry 4 0 written by Kai Yang and published by John Wiley & Sons. This book was released on 2024-01-24 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enables readers to use real-world data from connected devices to improve product performance, detect design vulnerabilities, and design better solutions Quality in the Era of Industry 4.0 provides an insightful guide in harnessing user performance and behavior data through AI and other Industry 4.0 technologies. This transformative approach enables companies not only to optimize products and services in real-time, but also to anticipate and mitigate likely failures proactively. In a succinct and lucid style, the book presents a pioneering framework for a new paradigm of quality management in the Industry 4.0 landscape. It introduces groundbreaking techniques such as utilizing real-world data to tailor products for superior fit and performance, leveraging connectivity to adapt products to evolving needs and use-cases, and employing cutting-edge manufacturing methods to create bespoke, cost-effective solutions with greater efficiency. Case examples featuring applications from the automotive, mobile device, home appliance, and healthcare industries are used to illustrate how these new quality approaches can be used to benchmark the product’s performance and durability, maintain smart manufacturing, and detect design vulnerabilities. Written by a seasoned expert with experience teaching quality management in both corporate and academic settings, Quality in the Era of Industry 4.0 covers sample topics such as: Evolution of quality through industrial revolutions, from ancient times to the first and second industrial revolutions Quality by customer value creation, explaining differences in producers, stakeholders, and customers in the new digital age, along with new realities brought by Industry 4.0 Data quality dimensions and strategy, data governance, and new talents and skill sets for quality professionals in Industry 4.0 Automated product lifecycle management, predictive quality control, and defect prevention using technologies like smart factories, IoT, and sensors Quality in the Era of Industry 4.0 is a highly valuable resource for product engineers, quality managers, quality engineers and quality consultants, industrial engineers, and systems engineers who wish to make a participatory approach towards data-driven design, economical mass-customization, and late differentiation.

Download or read book Global Concepts in Gastronomy written by Dr. İbrahim Çekiç and published by EĞİTİM YAYINEVİ. This book was released on 2023-06-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to open the doors to this multidimensional world by focusing on the conceptual framework of gastronomy and providing readers with new intellectual frameworks and perspectives. The content of the book has been designed considering the current gastronomy trends worldwide. In this context, initially, neglected concepts in gastronomy literature were identified, and their shape and content characteristics were explained by drawing on existing literature. For instance, concepts such as gastronomy museology, gastronomy literacy, and gastronomic value typology were addressed independently for the first time in this book, and the overall framework of these concepts was established. Additionally, some commonly used concepts in gastronomy literature were reinterpreted and defined. The book consists of sixteen interconnected chapters. These chapters, focusing on the specific features of global gastronomy concepts, are structured to appeal to academics, students, professionals in the industry, employees of local governments, and individuals interested in gastronomy. We are grateful to the authors and publishing staff who contributed to the preparation and publication of this book, as we believe it would contribute to the gastronomy literature and provide opportunities for a better understanding of the conceptual framework of gastronomy.