Download or read book Crafting Craft Beer Brands written by Dylan Fehribach and published by . This book was released on 2017 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is a commodity that has been produced and consumed by humans for millennia. Within the U.S., the craft beer industry has grown considerably over the last decade, accounting for 19% of all beers sales in 2014. Despite this increased market presence, craft beer marketing and production has received little anthropological consideration. To address this dearth of case studies, I consider the local craft brewery scene, or area of activity, in Orlando Florida. My 2016 ethnographic research reveals that the local craft brewery scene exhibits both variation in identity and community locations. Interactions among breweries present opportunities for local breweries to build and grow their brands. Collected data elucidate the choices and decisions that craft brewery operators consider when producing beer, developing facilities, and promoting their beers and brand images. I conclude that the breweries create brand identity and grow their customer base and distribution through planned decisions as well as reactionary choices based on outside events. Such considerations are relevant for understanding the formation of a business's identity and brand identity while producing a craftwork product, as well the communities of each brewery interact with communities outside of the specific scene.
Download or read book BrewDog written by Richard Taylor and published by Mitchell Beazley. This book was released on 2017-09-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: **FREE SAMPLER** BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowdfunded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It will include a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It will be both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book will include quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat. We hope that you enjoy this free sampler.
Download or read book Draught Beer Quality Manual written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Draught Beer Quality Manual provides detailed information on draught line cleaning, system components and design, pressure and gas balance, proper pouring, and glassware sanitation. Covers both direct- and long-draw draught systems, important safety tips, and visual references. Written for draught system installers, beer wholesalers, retailers, and brewers"--
Download or read book Researching Craft Beer written by Daniel Clarke and published by Emerald Group Publishing. This book was released on 2021-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Download or read book Craft Brew written by M. B. Mooney and published by Indiana University Press. This book was released on 2021-10-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Explores the history and development of craft brewing in the USA. -Details the role of 14 of the best local, independent brewers from across the country. -Feature over 60 black and white photos. List of Featured Breweries Port City Brewing Company in Alexandria, Virginia https://www.portcitybrewing.com/ Werk Force Brewing Company in Plainfield, Illinois https://www.werkforcebrewing.com/ The Courtyard Brewery in New Orleans, Louisiana https://courtyardbrewery.square.site/ White Street Brewing Company in Wake Forest, North Carolina https://www.whitestreetbrewing.com/ La Cumbre Brewing Company in Albuquerque, New Mexico https://www.lacumbrebrewing.com/ Slow Pour Brewing Company in Lawrenceville, Georgia https://slowpourbrewing.com/ Revolution Brewing in Chicago, Illinois https://revbrew.com/ Ass Clown Brewing Company in Cornelius, North Carolina https://assclownbrewing.com/brewery/ Liquid Bread Brewing in Hays, Kansas https://www.lbbrewing.com/ Noble Beast Brewing Company in Cleveland, Ohio https://www.noblebeastbeer.com/ StillFire Brewing in Suwanee, Georgia https://stillrebrewing.com/ Rock Bottom Restaurant and Brewery in Nashville, Tennessee https://rockbottom.com/locations/nashville/ WeldWerks Brewery in Greely, Colorado https://weldwerksbrewing.com/ Bond Brothers Beer Company in Cary, North Carolina https://www.bondbrothersbeer.com/
Download or read book HowExpert Guide to Craft Beer written by HowExpert and published by HowExpert. This book was released on 2021-03-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn everything about and enjoy craft beers, then check out “HowExpert Guide to Craft Beer” now. Are you ready to explore the weird, wild, wonderful world of American craft beer? With thousands of beers and scores of beer styles out there, getting started can be daunting. This book will take you through beer and brewing basics and guide newcomers to the craft scene. This book covers: • A brief history of beer, from Mesopotamia to Prohibition and beyond • A primer on how beer is made • An extensive rundown of styles and trends • Tips for the craft beer taproom • Tips for where to find good beer • Insider discussions about the future of craft beer • A guide to the contemporary online community of beer fans • Recommendations for fun craft beer-related activities • Spotlights of important modern American brewers • Over 100 specific beer recommendations If you have ever wondered about the difference between a Stout and a Porter, this is the book for you. You will learn why those super-popular, hoppy beers are called India Pale Ales. You’ll learn why so many beers are aged in Bourbon barrels today. Once you’re finished, you will be a bonafide craft beer aficionado! The days of tepid, boring beer are long gone. Now, you can enjoy some world-class brews that will satisfy your curiosity and challenge your tastes. So, get ready for a crazy, inspiring journey into all things sudsy. Warning: this guide will make you extremely thirsty! Check out “HowExpert Guide to Craft Beer” now! About the Expert Paul Deines is a beer and culture journalist from New York. His work has appeared in SR-Mag, Brew Studs, and Hop Culture. He has traveled the country, exploring the influence of the craft beer industry in America. This has put him in close contact with brewers, scientists, lobbyists, economists, advocates, and aficionados. Paul also ghostwrites novels, crafts marketing copy, and writes video game dialogue. He is a produced playwright and director whose work has been performed on stages in New York, Boston, Florida, West Virginia, Indiana, and Kentucky. HowExpert publishes quick ‘how to’ guides on all topics from A to Z by everyday experts.
Download or read book The Beer Wench s Guide to Beer written by Ashley Routson and published by Voyageur Press (MN). This book was released on 2015-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leveraging her love and knowledge of fine beer, Ashley Routson's book highlights how and why craft beer is such a popular (and growing) industry"--
Download or read book Craft Beer Design written by gestalten and published by Gestalten. This book was released on 2022-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world.
Download or read book Brew Your Business written by Karen McGrath and published by Rowman & Littlefield. This book was released on 2017-11-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone. Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling. Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry. Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It’s time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won’t be disappointed. Cheers!
Download or read book Crafting a Beer Renaissance written by Maxwell J Aromano and published by Ale Ages: Tracing the Timeline of Beer. This book was released on 2023-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive headfirst into the world of craft beer in "Crafting a Beer Renaissance: From Micro to Macrobrews." Get ready for an exhilarating journey through the fascinating history, the rich tapestry of flavors, and the vibrant culture of this beloved beverage. Whether you're a seasoned beer enthusiast or just starting to explore the world of craft brewing, this book promises an intoxicating adventure like no other. Uncover the Origins: Take a step back in time to the birth of microbreweries and meet the visionary pioneers who sparked a revolution. Learn how they turned their passion into liquid artistry and forever changed the way we think about beer. A Flavor Odyssey: Embark on an exploration of craft beer styles that will tantalize your taste buds. From ales to lagers, sours to stouts, and everything in between, discover the immense diversity that makes craft beer a sensory delight. Brewpub Bliss: Enter the world of brewpubs, where brewing and dining collide to create unforgettable experiences. Explore successful brewpub models that have become hubs of beer innovation and conviviality. Independent Spirit: Join the fight for authenticity as craft brewers champion independence and quality. Explore the challenges they face in a world dominated by giants and learn why authenticity is the heart and soul of craft brewing. Craft Beer's Global Impact: Witness the craft beer boom that has sent ripples across the beer industry. From shifting consumer preferences to the response of big beer, understand how craft beer has reshaped the global beer landscape. Brewer's Alchemy: Unveil the art and science behind craft brewing. Delve into the mastery of ingredients, the creative process, and the boundless innovation that sets craft beer apart. Beer, Community, and Celebration: Experience the rise of beer enthusiasts, revel in the joy of beer festivals, and connect with the global craft beer community. Explore the social aspects that make craft beer more than just a drink-it's a way of life. "Crafting a Beer Renaissance" is your passport to a world of flavors, stories, and camaraderie. Whether you're savoring a pint at your local brewpub or dreaming of brewing your own masterpiece, this book is your companion on an exhilarating journey through the craft beer renaissance. Are you ready to raise a glass and celebrate this remarkable movement? Join us and let the adventure begin!
Download or read book Extreme Brewing written by Sam Calagione and published by Quarry Books. This book was released on 2011-02-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Brewing is a recipe-driven resource for aspiring home brewers who are interested in recreating these specialty beers at home, but don't have the time to learn the in-depth science and lore behind home-brewing. As such, all recipes are malt-syrup based (the simplest brewing method) with variations for partial-grain brewing. While recipes are included for classic beer styles -- ales and lagers -- Extreme Brewing has a unique emphasis on hybrid styles that use fruit, vegetables, herbs and spices to create unique flavor combinations. Once their brew is complete, readers can turn to section three, The Rewards of Your Labor, to receive guidance on presentation, including corking, bottle selection and labeling as well as detailed information on food pairings, including recipes for beer infused dishes and fun ideas for themed dinners that tallow the reader to share their creations with family and friends.
Download or read book We Make Beer written by Sean Lewis and published by St. Martin's Press. This book was released on 2014-09-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening journey into craft beer–making in America, and what you can find in the quest to brew the perfect pint Sean Lewis was living in Boston when he first set foot inside the Blue Hills Brewery. He was writing for BeerAdvocate magazine about America's craft brewers, and the then-fledgling Blue Hills was his first assignment. Lewis was immediately struck by the spirit of the brewers he met there. That visit would lead him first to an intensive study of beer-brewing, and later to a nation-spanning journey into the heart—and the art—of American beer making. What Lewis found along the way was a group of like-minded craftsmen—creators who weren't afraid to speak their minds, who saw their competitors as cherished friends. A group who takes sheer joy in their work, and who seeks the same kind of balance in their lives as they do in the barrels they brew. He shared pints with pioneering upstarts like Paul and Kim Kavulak of Nebraska Brewing Company, and talked shop with craft beer stalwarts like Ken Grossman of Sierra Nevada and bombastic innovators like Greg Koch (the "Arrogant Bastard" behind Stone Brewing Co.). He found, in them and others, a community that put its soul into its work, who sees beer-making as an extension of themselves. We Make Beer is not just a celebration of American brewing, but of the spirit that binds brewers together. It's about what you can discover in yourself when you put your hands and your heart into crafting the perfect pint.
Download or read book The Audacity of Hops written by Tom Acitelli and published by Chicago Review Press. This book was released on 2017-06-01 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the underdog story of how America came to dominate beer stylistically in The Audacity of Hops, the first book on American craft beer's history. First published in May 2013, this updated, fully revised edition offers the most thorough picture yet of one of the most interesting and lucrative culinary trends in the US since World War II. This portrait includes the titanic mergers and acquisitions, as well as major milestones and technological advances, that have swept craft beer in just the past few years. Acitelli weaves the story of American craft beer into the tales of trends such as slow food, the rise of the Internet, and the rebirth of America's urban areas. The backgrounds of America's favorite craft brewers, big and small, are here, including often-forgotten heroes from the movement's earliest days, as well as the history of homebrewing since Prohibition. Through it all, he paints an unforgettable portrait of plucky entrepreneurial triumph. This is the "book for the craft beer nerd who thinks he or she already knows the story" (Los Angeles Times), an "excellent history" (Slate) "lovingly told" (Wall Street Journal) for fans of good food and drink in general.
Download or read book The Craft Beer Cookbook written by Jacquelyn Dodd and published by Simon and Schuster. This book was released on 2013-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your dishes with the tremendous flavor of craft beer! The Craft Beer Cookbook doesn't think you need to wait until five o'clock to pop the cap off of a quality beer. From tender pork chops marinated in a bold and citrusy IPA to apple fritters drizzled with an amber ale caramel sauce, the recipes in this book are not only delicious, but they also capture the complex notes and flavors of a perfectly balanced brew. Filled with a diverse selection of varieties, each dish transforms everyday fare into top-shelf plates that are sure to satisfy even the most discerning fan of craft beers. A toast to the world's finest brews, this cookbook highlights inspired dishes like: Sausage and pale ale frittata Roasted mushroom and brown ale soup Salmon with dijon beer cream sauce over drunken couscous Slow-roasted maple stout baby back beef ribs Chocolate stout cake with chocolate raspberry ganache and whipped cream Complete with 100 imaginative craft beer recipes and dozens of four-color photographs, The Craft Beer Cookbook shows you how to incorporate your true love--beer!--into every meal.
Download or read book The Craft Beer Revolution written by Steve Hindy and published by St. Martin's Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Download or read book Crafting Beer with 512 Brewing Company written by John M. P. Knox and published by . This book was released on 2009-07-01 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The photos in this book represents a snapshot of brewery life near the first anniversary of (512) Brewing Company. (512) allowed the author and his camera spend countless hours documenting the brewing process up close so that you can see how they make beer.At a small craft brewery like (512), the work of brewing involves considerable physical labor. Half-barrel kegs weighing around 150 pounds when full are rolled, lifted, and filled. Sanitizer solution is mixed in 5 gallon buckets. Hoses and pumps are moved and re-configured. Fifty pound bags of grain are poured into the mill. The brew kettle, and fermenters are cleaned with hot water and sanitizer solution. Hops are measured and dumped by the bucketful into the boiling brew kettle. The mash tun is cleared of grain with a shovel. Fittings and hoses are cleaned and sanitized. Almost every aspect of the brew process is visible and hands on.This book documents that brewing process in photos, walking through the steps of milling the grain until the final steps when beer is finally kegged. Unlike a typical sterile industrial brewery tour, there is a lot to see when (512) crafts beer.
Download or read book Beer Food and Flavor written by Schuyler Schultz and published by Simon and Schuster. This book was released on 2012-10-01 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Yes, great beer can change your life,” writes chef Schuyler Schultz in Beer, Food, and Flavor. Here is your authoritative guide to exploring the diverse array of flavors found in craft beer—and the joys of pairing those flavors with great food to transform everyday meals into culinary events. Armed with the precise tasting techniques and pairing strategies offered inside, participating in the growing craft beer community is now easier than ever. Beer, Food, and Flavor will enable you to learn about the top craft breweries in your region, seek out new beer styles and specialty brews with confidence, create innovative menus, and pair craft beer with fine food, whether at home or while dining out.
