Download or read book CRAFT BEER MARKETING DISTRIBUTION BRACE FOR SKUMEGGEDON written by Mark Colburn and published by . This book was released on 2015-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive book on US craft beer marketing and distribution. Book is written by author with 30 years in the US alcohol business. Detailed case histories and personal experiences are used to convey ideas and how to best approach and win in the US alcohol industry both On and Off Premise (On and Off Trade).
Download or read book Crafted places written by Joseph A. Quintana and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Three Essays on Craft Beer and Craft Breweries written by Bryce Casavant and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1 empirically estimates the effects of vanity and quality on the demand for craft beer. While large â€macro†breweries have historically dominated the US beer industry, the industry has seen a significant rise in smaller â€craft†breweries. Two possible sources of consumer preferences leading to the growth of craft breweries’ beer have been forwarded. The first, quality, suggests that craft beers are simply better. The second, what I term â€vanity†, suggests that the non-macro image and branding increase consumer utility. The goal of this paper is to disentangle empirically these two sources of growth. Data on beer sales, prices, and beer brand characteristics from six U.S. cities is combined with brewery ownership data and a quality measure of beer derived from a popular beer rating site. One cannot measure consumer preference for craft beer directly. A negative coefficient on craft branding shows up in past analyses because, by definition, craft beer has a substantially smaller market share than macro beer. To capture craft beer’s vanity effect, I exploit the fact that within the dataset some macro breweries produce craft beers. This allows me to compare beers with similar market shares. Splitting up craft beer into true craft and macro craft, I find consumers prefer the former to the latter, showing a vanity effect of true craft beer. Overall, both quality and vanity have been driving craft beer growth, but vanity has a larger impact than quality. Chapter 2 empirically estimates the effect of on premise beer sales on the number and production of microbreweries. Many states in the US use a three-tier system for beer distribution. Under a three-tier system, breweries must use distributors to get their products to consumers. Recently, macro breweries have begun trying to vertically integrate with some of their distributors. This paper looks at the competitive effects of vertical integration on craft breweries. To model the three-tier system, a Bertrand competition model with product differentiation and heterogenous firms is used. This paper finds when a macro brewery vertical integrates, fewer craft breweries enter the market. Also, the vertically integrating macro brewery forecloses on craft breweries when there are only two distributors in a market. Lastly, vertical integration decreases consumer welfare when there is low product differentiation. Chapter 3 builds a theoretical model to look at the competitive effects of vertical integration on craft breweries. In the beer industry, states control their beer regulations. On premise beer sales allow craft breweries to operate an onsite tap room at their brewery. Allowing on premise beer sales gives microbreweries the opportunity to increase their profits and build their brand in a highly concentrated market. Since 1989, 33 states have passed laws to allow on premise beer sales. This paper looks at how on premise beer sales affects the number and production of microbreweries, a type of craft brewery. A difference-in-differences approach is used to measure the effect on premise beer sales has on microbreweries. Allowing on premise beer sales increases the number and production of microbreweries. Passing an on premise beer sales law leads to an immediate increase in the number of microbreweries and an eventual increase in microbrewery production. States who have not passed on premise beer sales will see an average increase of 4 microbreweries and an average increase in production of microbrewed beer by 35% if a state passes an on premise beer sales law.
Download or read book Acquisitions Product Variety and Distribution in the U S Craft Beer Industry written by Kyle Wilson and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though U.S. antitrust authorities have historically focused on prices in merger analyses, there is now growing interest in the impact of mergers on non-price market outcomes. In this paper, we examine the effect of horizontal mergers on product variety in the U.S. beer industry. Upon acquisition by a macrobrewer, a craft brewery reduce its product variety in order to avoid cannibalizing sales of the macrobrewer's existing portfolio. At the same time, acquisition grants the craft brewery access to the macrobrewer's distribution network, facilitating expansion into new markets and thereby increasing the product variety available to consumers in such markets. We compile a unique data set comprising 15,000 breweries, 340,000 products, and 50 mergers in order to empirically assess these effects. Our difference-in-differences analyses provide evidence that acquired craft breweries increase variety available to consumers by expanding into new markets, while reducing the variety of products sold in their existing markets. Further analysis indicates that a substantial portion of this reduction in variety can be attributed to a decreased rate of new product development. Back of the envelope calculations suggest that in aggregate, these acquisitions have a net positive effect on product variety.
Download or read book CRAFT BEER MARKETING DISTRIBUTION BRACE FOR SKUMEGGEDON written by Mark Colburn and published by . This book was released on 2015-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive book on US craft beer marketing and distribution. Book is written by author with 30 years in the US alcohol business. Detailed case histories and personal experiences are used to convey ideas and how to best approach and win in the US alcohol industry both On and Off Premise (On and Off Trade).
Download or read book Beer Business Finance written by Kary Shumway and published by . This book was released on 2019-03-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kary's new book is like a distributor-focused MBA. A must read for your entire management team." John Conlin, Beverage Business Consultant "Kary does an exceptionally fine job of highlighting the issues facing distributors today and with his extensive background, he knows how it impacts the bottom-line of operating a distribution business. I always look forward to reading his updates and continue to learn from his vast depth of real-life expertise."Bump Williams, BWC Consulting
Download or read book Draught Beer Quality Manual written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Draught Beer Quality Manual provides detailed information on draught line cleaning, system components and design, pressure and gas balance, proper pouring, and glassware sanitation. Covers both direct- and long-draw draught systems, important safety tips, and visual references. Written for draught system installers, beer wholesalers, retailers, and brewers"--
Download or read book 1001 Beers You Must Try Before You Die written by and published by Pier 9. This book was released on 2018-09-26 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, fully illustrated, fully updated guide to the best beers in the world.
Download or read book Brewery Operations Manual written by Tom Hennessy and published by Lulu.com. This book was released on 2015-02-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's easy to dream of owning your own brewery, but where do you begin? This Brewery Operations Manual is a complete 'to do' list that will guide you through the maze of events necessary to open your own brewery. This is not a 'how I did it' story, rather the real nuts and bolts stuff on how you can do it, without spending the family fortune!"--Cover [p. 4].
Download or read book The Brewers Association s Guide to Starting Your Own Brewery written by Dick Cantwell and published by Brewers Publications. This book was released on 2013-05-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Download or read book Tasting Beer 2nd Edition written by Randy Mosher and published by Storey Publishing, LLC. This book was released on 2017-04-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavor profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You’ll learn to identify the scents, colors, flavors, mouth-feel, and vocabulary of the major beer styles — including ales, lagers, weissbeirs, and Belgian beers — and develop a more nuanced understanding of your favorite brews with in-depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume.
Download or read book The Wildcrafting Brewer written by Pascal Baudar and published by Chelsea Green Publishing. This book was released on 2018 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primitive beers, country wines, herbal meads, natural sodas, and more "Baudar has elevated the concept of terroir into the realm of extreme beverages, both fermented and unfermented. His book brings to life the innovative quest of the Palaeolithic shaman/healer/brewer."--Patrick E. McGovern, author of Ancient Brews Fermentation fans and home brewers can rediscover "primitive" drinks and their unique flavors in The Wildcrafting Brewer. Wild-plant expert and forager Pascal Baudar's first book, The New Wildcrafted Cuisine, opened up a whole new world of possibilities for readers wishing to explore and capture the flavors of their local terroir. The Wildcrafting Brewer does the same for fermented drinks. Baudar reveals both the underlying philosophy and the practical techniques for making your own delicious concoctions, including: Wild sodas Country wines Primitive herbal beers Meads Traditional ferments like tiswin and kvass. The book opens with a retrospective of plant-based brewing and ancient beers. The author then goes on to describe both hot and cold brewing methods and provides lots of interesting recipes; mugwort beer, horehound beer, and manzanita cider are just a few of the many drinks represented. Baudar is quick to point out that these recipes serve mainly as a touchstone for readers, who can then use the information and techniques he provides to create their own brews, using their own local ingredients. The Wildcrafting Brewer will attract herbalists, foragers, natural-foodies, and chefs alike with the author's playful and relaxed philosophy. Readers will find themselves surprised by how easy making your own natural drinks can be, and will be inspired, again, by the abundance of nature all around them. "With gorgeous photos and clear technical details, this book will be a source of great inspiration."--Sandor Ellix Katz, author of The Art of Fermentation
Download or read book Small Brewery Finance written by Maria Pearman and published by Brewers Publications. This book was released on 2019-10-04 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brewery is much more than just a small business—it's the fulfillment of your dream to share a love for quality craft beer and beverages. Build success from start-up to expansion with a solid foundation of finance principles geared specifically toward small beverage producers. Learn how to build and interpret financial reports and create basic pro-forma financial statements for launching a brewery, purchasing additional equipment, or determining a new location. Explore the various business models available to you as a craft brewery. Discover pricing models that maximize your profits. Learn how to build a budget and how to use it to hold staff accountable. This book is written to teach complex topics in simple terms. Written in an accessible style, it will help brewery owners and their staff understand the importance of a strong financial foundation. The insights and results-oriented content will help you run a more successful brewery.
Download or read book When Great Wine Is Not Enough written by Eric Guerra and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer.Taken in by the allure, charm and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .Great Wine Is Not EnoughWhether you're dreaming of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders' perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.
Download or read book Build Your Beverage Empire written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Download or read book Bitters written by Brad Thomas Parsons and published by Ten Speed Press. This book was released on 2011-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gone are the days when a lonely bottle of Angostura bitters held court behind the bar. A cocktail renaissance has swept across the country, inspiring in bartenders and their thirsty patrons a new fascination with the ingredients, techniques, and traditions that make the American cocktail so special. And few ingredients have as rich a history or serve as fundamental a role in our beverage heritage as bitters. Author and bitters enthusiast Brad Thomas Parsons traces the history of the world’s most storied elixir, from its earliest “snake oil” days to its near evaporation after Prohibition to its ascension as a beloved (and at times obsessed-over) ingredient on the contemporary bar scene. Parsons writes from the front lines of the bitters boom, where he has access to the best and boldest new brands and flavors, the most innovative artisanal producers, and insider knowledge of the bitters-making process. Whether you’re a professional looking to take your game to the next level or just a DIY-type interested in homemade potables, Bitters has a dozen recipes for customized blends--ranging from Apple to Coffee-Pecan to Root Beer bitters--as well as tips on sourcing ingredients and step-by-step instructions fit for amateur and seasoned food crafters alike. Also featured are more than seventy cocktail recipes that showcase bitters’ diversity and versatility: classics like the Manhattan (if you ever get one without bitters, send it back), old-guard favorites like the Martinez, contemporary drinks from Parsons’s own repertoire like the Shady Lane, plus one-of-a-kind libations from the country’s most pioneering bartenders. Last but not least, there is a full chapter on cooking with bitters, with a dozen recipes for sweet and savory bitters-infused dishes. Part recipe book, part project guide, part barman’s manifesto, Bitters is a celebration of good cocktails made well, and of the once-forgotten but blessedly rediscovered virtues of bitters.
Download or read book Start Your Own Import Export Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-03-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a Business—We’ll Show You How. Entrepreneur magazine’s Startup series presents everything you need to know about starting and running more than 55 of today’s hottest businesses. As a successful import/export agent, you can net a healthy six-figure income by matching buyers and sellers from around the globe, right from your own home. This book is loaded with valuable insights and practical advice for tapping into highly lucrative global markets. You’ll learn every aspect of the startup process, including: Choosing the most profitable goods to buy and sell Setting up and maintaining a trade route Using the internet to simplify your transactions How the government can help you find products and customers Essential trade law information to keep your business in compliance How to choose a customs broker The latest government policies Proven methods for finding contacts in the United States and abroad Plus, you'll gain the tricks of the trade from successful importers/exporters and hundreds of valuable resources help you become a player in the lucrative world of international exchange.
