Download or read book Cracking the Ad Code written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2009-04-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Download or read book Cracking the Advertising Code written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: "¢ Celebrity endorsement "¢ Customer testimony "¢ Emotional appeal "¢ Unproven claims "¢ Urgency and more Appropriate for grades 7 - adult.
Download or read book Idea Industry written by Brett Robbs and published by Rockport Publishers. This book was released on 2008-06-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Download or read book Cracking the Sales Management Code The Secrets to Measuring and Managing Sales Performance written by Jason Jordan and published by McGraw Hill Professional. This book was released on 2011-10-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
Download or read book Cracking the Code Leveraging Consumer Psychology to Drive Profitability written by Steven S. Posavac and published by Routledge. This book was released on 2015-02-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Download or read book Understanding Advertising written by Emma Carlson Berne and published by Capstone. This book was released on 2018-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
Download or read book Understanding Propaganda written by John Micklos Jr and published by Capstone. This book was released on 2018-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everybody believes they're immune to propaganda, but everyone is wrong about that. Propaganda assaults us daily, on TV, on the Internet, on the streets of our cities; everywhere we look, and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of propaganda and learn how to use their brains to decide when they are being manipulated into believing lies presented as the truth."--Publisher's description.
Download or read book Cracking the Media Literacy Code written by Emma Carlson Berne and published by Cracking the Media Literacy Company. This book was released on 2018-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody thinks that they cannot be fooled: they're immune to advertising, propaganda, fake news, and the perils of social media. Everybody is mistaken. Cracking the Media Literacy Code gives students the tools they need to separate fact from fiction, and manipulation from information.
Download or read book Cracking the Code written by Thom Hartmann and published by Berrett-Koehler Publishers. This book was released on 2008-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.
Download or read book Cracking the Producers Code written by Chad A. Wade and published by More Heart Than Talent. This book was released on 2008-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market of direct sales and network marketing can be an intimidating and exciting venture. Readers are taking the steps necessary to become their own boss and the director of their businesses and financial future. Cracking the Producer's Code will assist readers in breaking down the necessary steps to help them create a successful and thriving business. People can over complicate a process that is in actuality very simple and basic. It is important to have the basic fundamentals in check before people will be able to spread out and continue expansion. This book will assist readers with creating their own personal why and goal sets, allowing them to connect with the original purpose that brought them to the direct sales and network market in the first place. After that they'll see the process of finding potential prospects, how to connect with them and share their stories, get them to company events, and eventually ask them for the close. \nThis is an accumulation of all of the information that the author has learned over the years, and is now sharing.
Download or read book Cracking the Code written by Peter Eric Hendrickson and published by . This book was released on 2003-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed history and analysis of the actual statutes behind the Internal Revenue Code revealing the surprisingly limited reach of the American income tax.
Download or read book Cracking the PM Interview written by Gayle Laakmann McDowell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."
Download or read book A Progress Agent s Guide to Cracking the Networking Code written by Dean Lindsay and published by . This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip. Engaging. Powerful. Fun. Practical. Fresh. Sharp. "Let this lively guide inspire you to reach out to others." -Ken Blanchard (The One Minute Manager®) "This is a book everyone will wish they read 20 years ago." - Frank Bracken (President and COO, Haggar Clothing Co.) "This book is great. Read it!" - Bill Brooks (The New Science of Selling and Persuasion). Foreword by Jay Conrad Levinson - Father of Guerilla Marketing book series (15 million sold).
Download or read book Cracking the Gender Code written by Melanie Stewart Millar and published by Canadian Scholars’ Press. This book was released on 1998 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the discourse of Wired magazine from 1993 to 1998 to discuss ideas central to much of digital culture today using the methodology of gender discourse analysis.
Download or read book Cracking the Code written by Vic V. Varjabedian and published by . This book was released on 2004-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
