Download or read book Chaotics written by Philip Kotler and published by AMACOM. This book was released on 2009-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Download or read book Counterturbulence Marketing written by A. Coskun Samli and published by Praeger. This book was released on 1993-09-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this book as value marketing. Since turbulence in the American market is expected to intensify, it is expected that this book's contribution will be specific and significant. In order to implement a successful value marketing plan, the firm must be extremely sensitive to market changes and must be able to counteract these within a very short period of time. If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence. The author posits that unless the firm takes the position that the customer is not only king but is everything, it will be impossible to survive constantly occurring and strengthening market turbulence. This position revision provides the firm with the opportunity to establish a proactive marketing program that is the blueprint for revising its product, price, and promotion strategies quickly and effectively. Furthermore, the value marketing plan thrives on value-added distribution and logistics processes. Adopting a counterturbulence marketing strategy begins with an attitude change on the part of the firm's executives. These executives must run the firm not by a bottom line but for a bottom line. This orientation change is primarily facilitated by opportunity budgeting. Ideal as supplemental reading in advanced marketing classes, this book will make an important impact on the thinking and orientation of business decision makers.
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Business Planning for Turbulent Times written by Rafael Rami ́rez and published by Earthscan. This book was released on 2012 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Download or read book Central Banking in Turbulent Times written by Francesco Papadia and published by Oxford University Press. This book was released on 2018-03-09 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central banks came out of the Great Recession with increased power and responsibilities. Indeed, central banks are often now seen as 'the only game in town', and a place to put innumerable problems vastly exceeding their traditional remit. These new powers do not fit well, however, with the independence of central banks, remote from the democratic control of government. Central Banking in Turbulent Times examines fundamental questions about the central banking system, asking whether the model of an independent central bank devoted to price stability is the final resting point of a complex development that started centuries ago. It dissects the hypothesis that the Great Recession has prompted a reassessment of that model; a renewed emphasis on financial stability has emerged, possibly vying for first rank in the hierarchy of objectives of central banks. This raises the risk of dilemmas, since the Great Recession brought into question implicit assumptions that the pursuit of price stability would also lead to financial stability. In addition, the border between monetary and fiscal policy was blurred both in the US and in Europe. Central Banking in Turbulent Times asks whether the model prevailing before the Great Recession has been irrevocably altered. Are we entering, as Charles Goodhart has hypothesized, into the 'fourth epoch' of central banking? Are changes to central banks part of a move away from the global liberal order that seemed to have prevailed at the turn of the century? Central Banking in Turbulent Times seeks to answer these questions as it examines how changes can allow for the maintenance of price stability, while adapting to the long-term consequences of the Great Recession.
Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Download or read book Market Driving Behavior in Emerging Firms written by Jesko-Philipp Neuenburg and published by Springer Science & Business Media. This book was released on 2010-03-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms.
Download or read book Best Practice written by Mohamed Zairi and published by Routledge. This book was released on 2010-02-17 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.
Download or read book Making Marketing Happen written by Brian Smith and published by Routledge. This book was released on 2006-08-11 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation. The book has been designed for those practising managers who need more than the planning text book. It will tell you: * Why attempts at planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy making processes * How to design the right process for your company and your market * How to know if the strategy you make is strong before you implement it.
Download or read book 106 1 Hearing Day Trading An Overview S Hrg 106 285 September 16 1999 written by and published by . This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Constitutionalism in a Turbulent World written by Achilles Skordas and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful and timely book explores the complexity and resilience of the discourse on economic constitutionalism over a period of heightened economic and political turbulence since the economic crisis of 2008 and Brexit, and its continuous relevance despite the Covid-19 public health crisis and the Russian invasion of Ukraine. Providing a sustained and comprehensive analysis of the concept of economic constitutionalism in European and global governance, this book evaluates the origins, functions, and normative elements of economic constitutionalism and places the discussion within contemporary theoretical frameworks.
Download or read book Corporate Ethics for Turbulent Markets written by Oswald A. J. Mascarenhas, SJ and published by Emerald Group Publishing. This book was released on 2018-10-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions focuses on the HOW of doing business – the economic, social, ethical, moral and spiritual values we bring to our business ventures - and how thereby we impact the world.
Download or read book Welfare States in a Turbulent Era written by Bent Greve and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book provides a systematic analysis of the development of affluent Western welfare states in this turbulent era. It explores the consequences for welfare states of modern crises such as climate change, the COVID-19 pandemic, and the war in Ukraine. Most importantly, it investigates how to prioritize scarce resources in the face of many competing demands and argues that there is an urgent need to improve crisis funding whilst at the same time maintaining provision for vulnerable groups. This title contains one or more Open Access chapters.
Download or read book SU AFBE 2018 written by Andriati Fitriningrum and published by European Alliance for Innovation. This book was released on with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 22nd AFBE Conference, a proud record for an academic conference, and we hope it is also an indication of the value of AFBE to business and management scholars within the region. Sampoerna University organizes the 2018 AFBE Conference with the theme of “Business Innovation, Sustainability, and Disruption Technology: Challenges and Opportunities”. This topic has taken growing attention among not only practitioners but also academics. Nowadays there are numerous new ventures that offer novel products or services that may disrupt established industry. More and more people should be aware of the challenges and opportunities and thus forced to become more agile and competitive in the today's business environment. There is four invited speakers, Ir. Airlangga Hartanto, MBA (Minister of Industry of the Republic of Indonesia), Dr. Chris Perryer (University of Western Australia), Dr. Marthin Nanere (La Trobe University, Australia), and Reza Ashari Nasution, Ph.D .(Institut Teknologi Bandung).
Download or read book International Capital Flows in Calm and Turbulent Times written by Stephany Griffith-Jones and published by University of Michigan Press. This book was released on 2009-12-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Capital Flows in Calm and Turbulent Times analyzes the financial crises of the late 1990s and draws attention to the type of lenders and investors that triggered and deepened the crises. It concentrates on institutional investors and banks and provides detailed analysis of the countries most affected by the 1997-98 Asian financial crisis as well as the Czech Republic and Brazil. It also suggests necessary international financial reforms to make crises less likely. The book is unique in its scrutiny of the type of lenders and investors that triggered and deepened the crises, focusing particularly on institutional investors and banks; allocation of their assets; the criteria used in this process; and the impact of the nature of the investor on the volatility of different types of capital flow. It addresses such questions as: What determines or triggers massive changes in perceptions and sentiment by different investors and leaders? To what extent does contagion spread not just among countries but between actors? What are the policy implications of this analysis? The book concludes by examining the asymmetries in the financial architecture discussions and implementation and by offering policy proposals.
Download or read book International Capital Markets written by International Monetary Fund and published by International Monetary Fund. This book was released on 2000-09-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a review and assesment of recent developments in capital market and banking systems, this year's International Capital Markets report review and assesses recent developments in mature and emerging financial markets and continues the analysis of key issues affecting global financial markets. It examines the systemic implications of the continued rapid development of the global over-the-counter derivatives markets and the expansion of foreign-owned banks into emerging markets. The report also analyzes market participants assessments of the proposals for private sector involvement in the prevention and resolution of crises.
