Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

Download or read book Cognitive Science and Ancient Israelite Religion written by Brett E. Maiden and published by Cambridge University Press. This book was released on 2020-10-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent tools and findings from the cognitive sciences illuminate religious thought and behaviour in ancient Israel and the Bible. Primarily intended for scholars of the Bible and religion, it is also relevant to cognitive scientists, researchers, and graduate students interested in the intersection of cognition and culture.

Download or read book Counterintuitive Investing written by Harlan D. Platt and published by Thomson South-Western. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterintuitive Investing is a unique book which combines cutting-edge academic investment research with street-smart ideas to improve investment performance. The book's central thesis is supported by results from a major academic research project that reveals the substantial upside potential from a counterintuitive investment program. (Counterintuitive refers to doing the opposite of what is considered "normal or typical"; it implies investors who march to a different drummer).The power of the book comes from its foundation, which is based on an academic research project conducted at Northeastern University by Harlan Platt. To that end, the author compiled an extensive and systematic data set of stock trades, which were thoroughly tested using rigorous statistical tools. The book shares these important results with the reader while keeping the presentation readable and more practical.

Download or read book Impossible written by Julian Havil and published by Princeton University Press. This book was released on 2011-03-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Nonplussed!, popular-math writer Julian Havil delighted readers with a mind-boggling array of implausible yet true mathematical paradoxes. Now Havil is back with Impossible?, another marvelous medley of the utterly confusing, profound, and unbelievable—and all of it mathematically irrefutable. Whenever Forty-second Street in New York is temporarily closed, traffic doesn't gridlock but flows more smoothly—why is that? Or consider that cities that build new roads can experience dramatic increases in traffic congestion—how is this possible? What does the game show Let's Make A Deal reveal about the unexpected hazards of decision-making? What can the game of cricket teach us about the surprising behavior of the law of averages? These are some of the counterintuitive mathematical occurrences that readers encounter in Impossible? Havil ventures further than ever into territory where intuition can lead one astray. He gathers entertaining problems from probability and statistics along with an eclectic variety of conundrums and puzzlers from other areas of mathematics, including classics of abstract math like the Banach-Tarski paradox. These problems range in difficulty from easy to highly challenging, yet they can be tackled by anyone with a background in calculus. And the fascinating history and personalities associated with many of the problems are included with their mathematical proofs. Impossible? will delight anyone who wants to have their reason thoroughly confounded in the most astonishing and unpredictable ways.

Download or read book Think Twice written by Michael J. Mauboussin and published by Harvard Business Review Press. This book was released on 2012-11-06 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve. So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts. Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you'll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.

Download or read book Unconventional Wisdom written by John Ward and published by John Wiley & Sons. This book was released on 2005-07-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage. Family businesses must find ways to simultaneously serve business needs and family goals, to safeguard economic interests and strengthen personal relationships. Both are equally important, yet they require very different priorities and principles. As a result, successful families in business must think paradoxically. They must find insights that single-purpose enterprises need not contemplate. They must dare to be different. Family business is very personal and very culture-particular. As such, two fundamental insights have emerged from IMD’s research and teaching experience with enduring family firms: 1. Individual responsibility is the most important ally to change; 2. Best practices are less important than fitting solutions to the specific family business context. Family business requires a different governance system, but one that can nonetheless be controlled. Building on insights from the world’s premier family business executive education course, this book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.

Download or read book Counterintuitive Marketing written by Peter C. Krieg and published by Simon and Schuster. This book was released on 2001-02-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

Download or read book Master Your Mind written by Roger Seip and published by John Wiley & Sons. This book was released on 2018-12-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficiency. Do more. Make more. Achieve more. And do it now. Eventually, ambition turns to stress, then to frenzy, then to emptiness as once-ambitious workers endlessly trudge the hamster wheel chasing the next promotion. While top-level performance is the holy grail of business at all levels, there is another, much better way to achieve it: slow down. Yes, you read that right—S-L-O-W. This is your permission to jump off of the hamster wheel. Slowing down is not a luxury, it is a necessity. A frenetic brain simply doesn’t perform at optimal levels. By maintaining a snail's pace, you actually achieve better results—at rocket speed—because you're firing on all cylinders. You'll think of new things, approach old problems from new perspectives, and breathe a breath of fresh air into everything you do. This book shows you how to achieve this state of steady, sustainable fire, and how to get further by crawling than you ever did while attempting to fly. Learn how slowing down can lead to better, faster results Achieve optimal performance thought patterns Enhance your creativity and effectiveness Build energy, revenue, and good health in a self-sustaining way You know you're capable of more, but the stress is eating away at your body, your brain, and your soul. Relax, take a deep breath, and buckle down. Clear your mind, and then put it to work. Stop juggling and start doing. Master Your Mind shows you how to supercharge your trajectory by taking it S-L-O-W.

Download or read book Handbook of Cultural Psychology First Edition written by Shinobu Kitayama and published by Guilford Press. This book was released on 2010-01-04 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspectives are explained, and methodological issues and challenges are discussed. The volume examines how topics fundamental to psychology—identity and social relations, the self, cognition, emotion and motivation, and development—are influenced by cultural meanings and practices. It also presents cutting-edge work on the psychological and evolutionary underpinnings of cultural stability and change. In all, more than 60 contributors have written over 30 chapters covering such diverse areas as food, love, religion, intelligence, language, attachment, narratives, and work.

Download or read book The Subtle Art of Not Giving a F ck written by Mark Manson and published by HarperCollins. This book was released on 2016-09-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Download or read book Minds and Gods written by Todd Tremlin and published by Oxford University Press. This book was released on 2006-03-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explains the origins and persistence of religious ideas on the basis of common structures and functions of human thought. It describes the evolutionary forces that molded the modern human mind. It details many adapted features of the brain, illustrating their operation with examples of everyday human behavior.

Download or read book Quantum Superposition written by Mark P. Silverman and published by Springer Science & Business Media. This book was released on 2008-01-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and engaging discussion Written by a highly respected quantum physicist Puzzling phenomena made comprehensible Describes solutions to challenging quandries in physics

Download or read book Do This Not That written by Anna Glas and published by Simon and Schuster. This book was released on 2013-05-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are loads of books covering the basics of getting along with and disciplining children, but as every parent knows, each kid is different, and there’s no telling what will or won’t work. Anna Glas and Åse Teiner have many years of experience as certified parental coaches, and being mothers themselves, they realized that looking at problems from different angles and using novel approaches can have pleasantly-surprising results. Do This! Not That! tells forty-nine real stories of parents using unconventional methods in everyday situations. Every story starts with a short background of the problem, shows the parents trying out a wacky solution, and then follows them to see the result and suggests other creative methods of dealing with the problem. What happens when you give your son ice cream before dinner, when you pay a teen from the neighborhood to take your baby for a ride in the stroller while you catch up on sleep, or when you let your daughter eat cookies on her way to preschool? Divided into three sections—Grow as an Adult, Break Everyday Patterns, and Say “Yes!”—Do This! Not That! will show you that thinking outside the box may be just what you need to get a handle on those rascals.

Download or read book You Are Awesome written by Neil Pasricha and published by Simon and Schuster. This book was released on 2019-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant #1 international bestseller! From Neil Pasricha—New York Times, million-copy bestselling author of The Book of Awesome series and The Happiness Equation, thought leader for the next generation, and one of the most popular TED speakers in the world—comes a revelatory and inspiring book that will change the way we view failure and help us build resilience. Why is life getting harder instead of easier? How do I get back up after life knocks me down? And how do I grow stronger and live more intentionally? We no longer have the tools to handle failure…or even perceived failure. When we fall, we lie on the sidewalk crying. When we spill, we splatter. When we crack, we shatter. We are turning into an army of porcelain dolls. Cell phones show us we’re never good enough. Yesterday’s butterflies are tomorrow’s panic attacks. Record numbers suffer from anxiety, depression, and loneliness. What do we need to learn? RESILIENCE. And we need to learn it fast. Let this #1 international bestseller teach you: ⁠-The 2-minute morning practice that helps eliminate stress ⁠-What every commencement speech gets wrong ⁠-3 questions that help tell yourself a different story ⁠-The single word that keeps your options open after failure ⁠-Why you need an Untouchable Day (and how to get one) …and much, much more! Because the truth is, you really are awesome.

Download or read book Counter Intuitive Selling written by Bill Byron Concevitch and published by Kaplan Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of selling is more than just telling the customer what he wants to hear-it consists of the little nuances that you can master and put to work regardless of what you sell or what processes, strategies, or techniques you currently employ. "Counter-Intuitive Selling: Mastering the Art of the Unexpected" delivers a proven plan to break your old habits, backed by real-life success stories of Counter-Intuitive Selling behavior in action. For example, did you know that letting your prospect know that they're not ready to do business with you can actually lead to some of the largest deals you've ever closed?

Download or read book The Innate Mind written by Peter Carruthers and published by Oxford University Press. This book was released on 2007-01-04 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second volume of a projected three-volume set on the subject of innateness. The volume is highly interdisciplinary, and addresses such question as: To what extent are mature cognitive capacities a reflection of particular cultures and to what extent are they a product of innate elements? How do innate elements interact with culture to achieve mature cognitive capacities? How do minds generate and shape cultures? How are cultures processed by minds? The volume will be of great importance to anyone interested in the interplay between culture and the innate mind.

Download or read book Cultural Evolution written by Alex Mesoudi and published by University of Chicago Press. This book was released on 2011-07-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Darwin changed the course of scientific thinking by showing how evolution accounts for the stunning diversity and biological complexity of life on earth. Recently, there has also been increased interest in the social sciences in how Darwinian theory can explain human culture. Covering a wide range of topics, including fads, public policy, the spread of religion, and herd behavior in markets, Alex Mesoudi shows that human culture is itself an evolutionary process that exhibits the key Darwinian mechanisms of variation, competition, and inheritance. This cross-disciplinary volume focuses on the ways cultural phenomena can be studied scientifically—from theoretical modeling to lab experiments, archaeological fieldwork to ethnographic studies—and shows how apparently disparate methods can complement one another to the mutual benefit of the various social science disciplines. Along the way, the book reveals how new insights arise from looking at culture from an evolutionary angle. Cultural Evolution provides a thought-provoking argument that Darwinian evolutionary theory can both unify different branches of inquiry and enhance understanding of human behavior.