Download or read book Cosmetics Marketing written by Lindsay Karchin and published by Bloomsbury Publishing. This book was released on 2023-06-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Download or read book The Cosmetics Entrepreneur Manual written by Davor Pavlic and published by Independently Published. This book was released on 2017-12-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you happen to come across this book and your business isn't about cosmetics, please do not be discouraged. Even though this book has a 'cosmetics' word in the title, I assure you that anyone can read it and find the information in it useful. The book is created to give the reader more information about starting a cosmetic business and not only a cosmetic line. I have done this because many of us think that it is enough to find an e-mail from a laboratory and our job is done. But it barely started. This is why this book covers much more than talking just about cosmetics. Many of us who have had ideas about a cosmetic line aren't starting from that background and more often than not we don't have a clear vision what else needs to be done. Reading this book will reveal the details of the process which takes you from your idea to your product. What you need to be, what you must be on the lookout for when dealing with laboratories, about a business plan, marketing and funding. You will get insight into the things you need to do and some hidden costs of doing business in this field.

Download or read book Skin Deep written by Bee Shapiro and published by Abrams. This book was released on 2017-09-12 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times beauty writer gets the world’s most photographed people to share their intimate rituals in “the utmost authority on all things beauty” (Bobbi Brown). Skin Deep explores the surprising role that beauty plays in the lives of everyone from ballet dancers to musicians, models to powerful entrepreneurs. Beauty writer Bee Shapiro reveals the secrets of more than forty beauty icons, including their daily skin care regimens, opinions on makeup, hair care, diet and exercise, and the way beauty has evolved for each person over the course of his or her life. You’ll learn how Kylie Jenner gets Instagram-ready; the preferred face mask of supermodel Natalia Vodianova; what beauty staples Olympian Allyson Felix uses off the track; and exactly what makes Martha Stewart’s skin-care regimen cost $2,000. Including ten new subjects, alongside favorites like Gwyneth Paltrow, Priyanka Chopra, and Anna Kendrick, plus sidebars and photography, Skin Deep takes an intriguing look at contemporary beauty, not only through entertaining celebrity interviews, but with in-depth guidance from experts like Christophe Robin and Patrick Ta.

Download or read book CoolBrands Around the World in 80 Brands written by Maarten Schäfer and published by Maarten Schäfer. This book was released on 2014-02-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

Download or read book Mukhang Artista written by Deni Rose Mendoza Afinidad-Bernardo and published by Psicom Publishing Inc. This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: PSICOM Publishing

Download or read book I Bytes Retail Consumer Goods written by IT-Shades and published by EGBG Services LLC. This book was released on 2020-06-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.

Download or read book Costume and Fashion A Concise History Sixth World of Art written by James Laver and published by Thames & Hudson. This book was released on 2020-04-14 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative account of the history of fashion and costume from prehistoric times to today. From the momentous invention of the needle some 40,000 years ago to the development of blue denim, from Neolithic weavers to the biggest names in the fashion industry today, this classic guide covers the landmarks of costume history. Costume and Fashion explores the forms and materials used in fashion through the ages, the underlying motives of fashion, and the ways in which clothes have been used to protect, express identity, and attract or influence others. This updated sixth edition features a new foreword and concluding chapter by Amy de la Haye and a new discussion about the major political shifts within the fashion industry, highlighting how it has responded to issues surrounding racism and sexism, LGBTQIA rights, mental health awareness, body and age diversity, and global sustainability. Generously illustrated with paintings, drawings, and photographs, and with a new angle on the emergence of ethical fashion, Costume and Fashion feels more current than ever.

Download or read book I Byte Retail Consumer Goods August 2021 written by IT Shades and published by EGBG Services LLC. This book was released on 2021-09-29 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.

Download or read book Achieving Class A Business Excellence written by Dennis Groves and published by John Wiley & Sons. This book was released on 2008-09-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Class A Checklist for Business Excellence, to transform his business from mediocrity to industry leading performance. What he learns about senior management responsibilities and behaviors drives him to achieve outstanding rewards and benefits, not the least of which is his company's survival.

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Download or read book DEI and Intersectional Social Identities at Work written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2024-06-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals. Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues. This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.

Download or read book Successful Black Entrepreneurs written by Steven S. Rogers and published by John Wiley & Sons. This book was released on 2022-02-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the successes of Black entrepreneurs through a collection of unique case studies Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the reader through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public. In addition to identifying the positive aspects of Black entrepreneurship, the book also uses data, research, and anecdotes to highlight the challenges faced by Black entrepreneurs, including: An inability to access capital from traditional financial institutions like banks and private equity firms The requirement to practice “racial concealment” in the company of White customers in order to achieve success Perfect for students, aspiring entrepreneurs, and established business leaders, Successful Black Entrepreneurs provides practical perspectives from Black entrepreneurs about what it takes to succeed in business.

Download or read book Cosmetic Creams written by Wilfried Rähse and published by John Wiley & Sons. This book was released on 2019-11-01 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to cosmetic creams that focuses on formulation, production, and safety concerns Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products puts the focus on the structure and formulation of a cosmetic cream, the production process, the effect of each ingredient, as well as safety considerations. Comprehensive in scope, the book contains a basic definition of cosmetics and describes the types of skin creams currently on the market, the major ingredients used, and example compositions. The author, Wilfried Rähse?a noted expert on the topic?offers guidelines for estimating manufacturing costs and includes procedures for an effective safety assessment. The book contains information on various aspects of skin penetration and production and covers issues like materials used and hygienic packaging. In addition, Rähse reviews legal regulations with an emphasis on the European market. He discusses GMP and EHEDG directives. This important book: -Offers a comprehensive resource that explores all aspects of cosmetic cream manufacturing and marketing -Provides valuable guidelines for practitioners in the field -Covers the underlying technologies of cosmetic creams -Includes a review of raw material and manufacturing costs, hygiene and safety, and legal regulations -Written by an author with more than 30 years? experience in the industry Written for cosmetic chemists, chemists in industry, chemical engineers, dermatologists, Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products, offers a unique industrial perspective of the topic that is comprehensive in scope.

Download or read book Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development ICSSED 2024 written by Radulescu Magdalena and published by Springer Nature. This book was released on 2024 with total page 1171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Download or read book Retail Market Study 2014 written by Marc-Christian Riebe and published by The Location Group . This book was released on 2014-02-01 with total page 1503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.