EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Cosmetic Medicine and Aesthetic Surgery

Download or read book Cosmetic Medicine and Aesthetic Surgery written by Renato Saltz and published by Thieme. This book was released on 2009-05-31 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Book Cosmetic Medicine and Surgery

Download or read book Cosmetic Medicine and Surgery written by Pierre Andre and published by CRC Press. This book was released on 2017-01-27 with total page 2090 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.

Book Plastic and Cosmetic Surgery

Download or read book Plastic and Cosmetic Surgery written by Frederick Strange Kolle and published by . This book was released on 1911 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cosmetic Medicine and Aesthetic Surgery

Download or read book Cosmetic Medicine and Aesthetic Surgery written by Renato Saltz and published by Thieme. This book was released on 2009-05-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Book Aesthetic and Cosmetic Practice

Download or read book Aesthetic and Cosmetic Practice written by Pierre Andre and published by CRC Press. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.

Book Cosmetic Medicine   Aesthetic Surgery

Download or read book Cosmetic Medicine Aesthetic Surgery written by Renato Saltz and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cosmetic Medicine and Surgery  An Issue of Clinics in Plastic Surgery   E  Book

Download or read book Cosmetic Medicine and Surgery An Issue of Clinics in Plastic Surgery E Book written by Malcolm D. Paul and published by Elsevier Health Sciences. This book was released on 2011-06-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more plastic surgeons are turning to cosmetic medicine and minimally invasive surgery as a way to supplement their practices. This multidisciplinary issue, which includes dermatologists as well as plastic surgeons, gives detailed information on how to perform several procedures, including dermabrasion, botox injection, laser therapy, and thermage.

Book Basics of Medical Cosmetology

Download or read book Basics of Medical Cosmetology written by Dariush Honardoust and published by Bookbaby. This book was released on 2020-08-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes medical aesthetics with discussions of skin anatomy and physiology, methods for the treatment of skin aging and rejuvenation, and the most common skin problems and their management. Each topic gives details further with colored images to assist comprehend and appreciate the details. The book discusses diet and foods associated with skin health, skin types, and the most common skin disorders. In particular, for acne and acne rosacea, etiology, management, and treatment are described. It explains how to differentiate between various types of acne. Those who are interested in scientific information on skin-wound healing can find a comprehensive, yet concise and informative, section in this book. The etiology and types of scar formation after injury are also explained. The book describes the biology of skin aging (including causes of aging like UV radiation and photoaging) and methods for the improvement of premature skin aging (skin care procedures such as laser rejuvenation, medical chemical peels, and the use of antiaging products). Chemical peels--their types, the grades and different acids used, and their protocols--are discussed to guide how to perform an effective peel. In addition, a summarized yet informative section offers microdermabrasion, photo-laser and laser hair removal techniques. Readers can find information on different types of lasers with approach to laser physics and mediums. The most appealing areas of medical aesthetics are facial and body countering by dermal fillers and Botox injection. This book gives you useful information about Botox and dermal fillers injection techniques to perform them satisfactorily and safely. The anatomy and physiology of muscles involved in facial expression are discussed to make you familiar and confident when injecting your clients to inject into right muscles. For instance, treatment of eyes and forehead wrinkles, frown lines, nasolabial laugh lines, and bunny lines are covered. The most popular facial and body-countering techniques, such as nonsurgical nose jobs; cheek, chin, and lip enhancements; and nonsurgical breast augmentation and lipolysis by mesotherapy, are presented in this book. The book contains other subjects such as patient consultation and assessment, laser safety, microbiology and medical infection control for medical aesthetics, and other subjects that make this textbook a reference guide in medical aesthetics for doctors, nurses, and aestheticians.

Book Aesthetic Medicine

    Book Details:
  • Author : Peter M. Prendergast
  • Publisher : Springer Science & Business Media
  • Release : 2011-09-23
  • ISBN : 364220113X
  • Pages : 612 pages

Download or read book Aesthetic Medicine written by Peter M. Prendergast and published by Springer Science & Business Media. This book was released on 2011-09-23 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aesthetic Medicine: Art and Techniques provides step-by-step instructions in the procedures and techniques commonly employed in aesthetic medicine. The book is divided into four parts, the first two of which offer an introduction to aesthetic medicine and discuss preoperative assessment and treatment. Detailed guidance is then given on a wide range of cutaneous procedures, including the use of botulinum toxins, dermabrasion and microdermabrasion, cryotherapy, chemical peel skin resurfacing, laser treatments, mesotherapy, sclerotherapy, capacitive radiofrequency treatment, and the use of dermarollers. The final part of the book is devoted to techniques employed in shaping the face and body, such as breast and facial augmentation, penile enhancement, liposuction, and management of hair loss or excess hair. All procedures are depicted with the aid of numerous high-quality illustrations and color photographs. This book will serve as an excellent guide for both beginners and experienced practitioners.

Book Aesthetic Medicine

    Book Details:
  • Author : Marie Czenko Kuechel
  • Publisher : Thieme
  • Release : 2009-07-22
  • ISBN : 1638535426
  • Pages : 699 pages

Download or read book Aesthetic Medicine written by Marie Czenko Kuechel and published by Thieme. This book was released on 2009-07-22 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.

Book Aesthetic Surgery of the Facial Skeleton   E Book

Download or read book Aesthetic Surgery of the Facial Skeleton E Book written by Stephen B Baker and published by Elsevier Health Sciences. This book was released on 2021-03-10 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it’s an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape.

Book The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine

Download or read book The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine written by Julius Few and published by Thieme. This book was released on 2018-03-16 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for artfully blending aesthetic techniques to maximize results The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine by Julius W. Few Jr. reflects multidisciplinary contributions from renowned practitioners in plastic surgery, dermatology, oculoplastics, and facial plastic surgery. This is the first book to specifically discuss minimally-invasive aesthetic techniques for the face and body and how to strategically combine them, both with and without surgery. The text is rooted in evidence-based scientific principles and sound clinical applications, with the goal of helping aesthetic practitioners attain more favorable and longer-lasting results. Fifteen comprehensive chapters reflect the visionary beliefs of top experts in cosmetic medicine. Each topic is discussed by clinicians who have developed innovative approaches that will revolutionize the field. The book lays a solid foundation with opening chapters on concepts of beauty and nonsurgical facial rejuvenation in traditional surgical candidates. Subsequent chapters discuss innovative, combined approaches for both the face and body. Key Features Blending and sequencing of techniques, and diverse skin type considerations A wide array of modalities — from noninvasive devices, microneedling and platelet-rich plasma, and light- and energy-based therapies — to surgical interventions Practical, real-life case studies throughout More than 200 detailed photos and colorful illustrations detail anatomy and approaches Technical videos available online demonstrate techniques in depth Special emphasis on how to avoid and treat complications This must-have resource masterfully guides novice and veteran clinicians alike on the thoughtful use of combined state-of-the-art techniques to achieve optimal outcomes. It will help plastic surgeons, facial plastic surgeons, dermatologists, and dermatologic surgeons reduce recovery time and enhance results in their patients. Julius W. Few Jr., MD, is Director, The Few Institute for Aesthetic Plastic Surgery, and Clinical Professor, Department of Surgery, Division of Plastic Surgery, University of Chicago Pritzker School of Medicine; and Health Science Clinician, Division of Plastic Surgery, Northwestern University Feinberg School of Medicine, Chicago, Illinois, USA. An award-winning international medical and scientific publisher, Thieme has demonstrated its commitment to the highest standard of quality in the state-of-the-art content and presentation of all its products. Founded in 1886, the Thieme name has become synonymous with high quality and excellence in online and print publishing.

Book Cosmetic Surgery

    Book Details:
  • Author : Deborah A. Sullivan
  • Publisher : Rutgers University Press
  • Release : 2001
  • ISBN : 9780813528601
  • Pages : 258 pages

Download or read book Cosmetic Surgery written by Deborah A. Sullivan and published by Rutgers University Press. This book was released on 2001 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.

Book The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine

Download or read book The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine written by Julius W. Few, Jr. and published by Thieme. This book was released on 2018-03-21 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for artfully blending aesthetic techniques to maximize results The Art of Combining Surgical and Nonsurgical Techniques in Aesthetic Medicine by Julius W. Few Jr. reflects multidisciplinary contributions from renowned practitioners in plastic surgery, dermatology, oculoplastics, and facial plastic surgery. This is the first book to specifically discuss minimally-invasive aesthetic techniques for the face and body and how to strategically combine them, both with and without surgery. The text is rooted in evidence-based scientific principles and sound clinical applications, with the goal of helping aesthetic practitioners attain more favorable and longer-lasting results. Fifteen comprehensive chapters reflect the visionary beliefs of top experts in cosmetic medicine. Each topic is discussed by clinicians who have developed innovative approaches that will revolutionize the field. The book lays a solid foundation with opening chapters on concepts of beauty and nonsurgical facial rejuvenation in traditional surgical candidates. Subsequent chapters discuss innovative, combined approaches for both the face and body. Key Features Blending and sequencing of techniques, and diverse skin type considerations A wide array of modalities — from noninvasive devices, microneedling and platelet-rich plasma, and light- and energy-based therapies — to surgical interventions Practical, real-life case studies throughout More than 200 detailed photos and colorful illustrations detail anatomy and approaches Technical videos available online demonstrate techniques in depth Special emphasis on how to avoid and treat complications This must-have resource masterfully guides novice and veteran clinicians alike on the thoughtful use of combined state-of-the-art techniques to achieve optimal outcomes. It will help plastic surgeons, facial plastic surgeons, dermatologists, and dermatologic surgeons reduce recovery time and enhance results in their patients.

Book Emerging Technologies in Face and Body Contouring

Download or read book Emerging Technologies in Face and Body Contouring written by Spero J. Theodorou and published by Thieme. This book was released on 2020-12-17 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide to state-of-the-art nonsurgical body contouring from pioneers in the field! Emerging Technologies in Face and Body Contouring by internationally acclaimed experts Spero Theodorou, Christopher Chia, Erez Dayan and esteemed contributors, details emerging state-of-the-art technologies in minimally-invasive body contouring. This resource fills a void in the literature, providing plastic, aesthetic, and dermatologic surgeons with clinical insights on the latest proven techniques in nonsurgical fat reduction and skin tightening. The book begins with chapters on 3D imaging for emerging body contouring technologies, clinically applicable concepts of fat metabolism, and discussion of laser and ultrasound. Procedural chapters cover a diverse array of cutting-edge noninvasive body contouring and VASER techniques, including water-assisted and power-assisted liposuction. Chapters dedicated to the face and neck detail scarless face lifting, injection lipolysis, and radiofrequency skin tightening. Body-specific chapters focus on the neck, arms, abdomen, flanks and hips, gluteal region, thighs and calves, ankles and knees. Key Features Concise text walks readers through techniques in a stepwise manner, with numerous patient cases and explanations detailing the pros and cons of each modality Coverage of the latest techniques including Brazilian butt lift surgery, cryolipolysis (CoolSculpting), and diverse radiofrequency procedures Special topics include the role of stem cells in body contouring, ethnic considerations in liposuction, and male gynecomastia treatment High quality illustrations enhance understanding of anatomy and procedures Focused on the practical application of evidence-based technologies, this remarkable resource will help plastic surgeons and dermatologic surgeons improve patient outcomes and ROI.

Book Making the Body Beautiful

    Book Details:
  • Author : Sander L. Gilman
  • Publisher : Princeton University Press
  • Release : 2021-12-07
  • ISBN : 0691240213
  • Pages : 419 pages

Download or read book Making the Body Beautiful written by Sander L. Gilman and published by Princeton University Press. This book was released on 2021-12-07 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nose reconstructions have been common in India for centuries. South Korea, Brazil, and Israel have become international centers for procedures ranging from eyelid restructuring to buttock lifts and tummy tucks. Argentina has the highest rate of silicone implants in the world. Around the globe, aesthetic surgery has become a cultural and medical fixture. Sander Gilman seeks to explain why by presenting the first systematic world history and cultural theory of aesthetic surgery. Touching on subjects as diverse as getting a "nose job" as a sweet-sixteen birthday present and the removal of male breasts in seventh-century Alexandria, Gilman argues that aesthetic surgery has such universal appeal because it helps people to "pass," to be seen as a member of a group with which they want to or need to identify. Gilman begins by addressing basic questions about the history of aesthetic surgery. What surgical procedures have been performed? Which are considered aesthetic and why? Who are the patients? What is the place of aesthetic surgery in modern culture? He then turns his attention to that focus of countless human anxieties: the nose. Gilman discusses how people have reshaped their noses to repair the ravages of war and disease (principally syphilis), to match prevailing ideas of beauty, and to avoid association with negative images of the "Jew," the "Irish," the "Oriental," or the "Black." He examines how we have used aesthetic surgery on almost every conceivable part of the body to try to pass as younger, stronger, thinner, and more erotic. Gilman also explores some of the extremes of surgery as personal transformation, discussing transgender surgery, adult circumcision and foreskin restoration, the enhancement of dueling scars, and even a performance artist who had herself altered to resemble the Mona Lisa. The book draws on an extraordinary range of sources. Gilman is as comfortable discussing Nietzsche, Yeats, and Darwin as he is grisly medical details, Michael Jackson, and Barbra Streisand's decision to keep her own nose. The book contains dozens of arresting images of people before, during, and after surgery. This is a profound, provocative, and engaging study of how humans have sought to change their lives by transforming their bodies.

Book Practice Management for Facial Plastic Surgery  An Issue of Facial Plastic Surgery Clinics

Download or read book Practice Management for Facial Plastic Surgery An Issue of Facial Plastic Surgery Clinics written by S. Randolph Waldman and published by Elsevier Health Sciences. This book was released on 2010-11-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.