Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Download or read book National Directory of Corporate Public Affairs written by and published by . This book was released on 2000 with total page 1410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business for Communicators written by Sandra Duhé and published by Routledge. This book was released on 2021-08-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-06-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Download or read book Not for Attribution written by Jon. L. Allen and published by Xlibris Corporation. This book was released on 2000-02-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foibles of clients and idiosyncrasies of chief executive officers, told as only their public relations and public affairs staffers can, make for amusing, wry and true stories in Not For Attribution. Annual meetings, annual reports, press conferences, media relations and special events dont always go as planned, sometimes with hilarious results. Not For Attribution is the first ever volume to contain more than two hundred such entertaining anecdotes, contributed by members of their rapidly-growing profession with "real world" experience.
Download or read book Corporate Public Affairs written by Charles R. Barr and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Download or read book National Directory of Corporate Public Affairs 1990 written by Gregory Bologna and published by Columbia Books Incorporated Publishers. This book was released on 1990 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Basic Considerations for Corporate Public Affairs written by National Association of Manufacturers (U.S.). Public Affairs Department and published by . This book was released on 1973 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Directory of Corporate Public Affairs 2008 written by Valerie S. Sheridan and published by Columbia Books Incorporated Publishers. This book was released on 2008-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive profile of public and government affairs programs, features listings for over 1,700 major U.S. corporations and the 13,000 influential people who run them. This edition includes: Washington DC area and headquarters office information, corporate foundations and giving programs, corporate PACs, federal lobbyists, and FEC finance data. Conveniently indexed by both subject and geographic area for easy searching. The current edition of NDCPA includes the membership directory of the Public Affairs Council and an introduction written by its president, providing you further insight into public affairs activities. Use the "National Directory of Corporate Public Affairs" to research public affairs activities of America's leading companies, prospect in the public affairs community, network with peers.
Download or read book Corporate Public Relations written by Marvin N. Olasky and published by Routledge. This book was released on 2013-10-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Download or read book The Palgrave Encyclopedia of Interest Groups Lobbying and Public Affairs written by Phil Harris and published by Springer Nature. This book was released on 2022-06-20 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.
Download or read book Corporate Public Affairs written by James E. Post and published by Harpercollins. This book was released on 1985-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
