Download or read book Corporate museum written by Xianya Xu and published by Altralinea Edizioni . This book was released on 2017-12-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum’s identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.
Download or read book Private History in Public written by Tammy S. Gordon and published by Rowman & Littlefield. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that these exhibits promote dialogue on historical topics by engaging visitors with individualized perspectives.
Download or read book Corporate Museums Galleries and Visitor Centers written by Victor J. Danilov and published by Greenwood. This book was released on 1991-08-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most frequently overlooked areas of the museum world are those museums and museum-like facilities that are part of manufacturing and other types of companies. Usually known as corporate museums, galleries, or visitor centers, they have other names, such as exhibit halls, history rooms, sculpture gardens, information centers, and even halls of fame. In general, they are exhibit-based facilities owned and operated by publicly traded or privately held companies as public relations, marketing, and/or personnel relations vehicles. In some cases, however, they are operated through foundations started and largely funded and controlled by companies. This unique and comprehensive guide describes more than 300 such corporate museums, galleries, and visitor centers from throughout the world. These facilities are often not listed in conventional museum directories. As part of a corporate organization, they generally do not receive the visibility, publicity, and recognition accorded most nonprofit museums. This volume provides the first comprehensive directory of corporate museums, galleries, and visitors' centers. Those interested in these unusual museums, as well as the companies that house them, will want to own a copy of this unique reference work.
Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Download or read book Museum Volunteers written by Sinclair Goodlad and published by Routledge. This book was released on 2005-08-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum Volunteers is a practical handbook on the use of volunteers as interpreters within museums. Drawing on key examples of outstanding practice from the UK and North America, this book forms a unique resource on volunteerism. This book: * reviews research on the changing priorities of museums * examines a form of volunteering that has provided benefits to all participants in an activity similar to museum interpretation - student tutoring * describes and analyses the strengths of five exceptional volunteer programmes in Canada and the USA * reports the finding of five volunteer programmes set up and managed by the authors in the Science Museum, London * examines the development process of the pilot studies and the consequent establishment of a permanent volunteer programme in the Science Museum, London * discusses the mutual benefits that volunteer programmes can bring to museums and volunteers * offers suggestions on the practical day-to-day management and administration of volunteers. This book is essential reading for anyone involved with the management and administration of a museum, or, is thinking of offering their services to a museum as a volunteer.
Download or read book Corporate Wildlife written by Thejendra Sreenivas and published by Universal-Publishers. This book was released on 2003-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and Business sections of all bookstores are usually filled with hundred and hundreds of serious business books. An employee of today's modern, high-pressure corporate life will find very few books written on the lighter and satirical side of things we normally (or abnormally) do in today's workplace. This book attempts to fill that gap, and is a book about HUMOR in Office & Corporate life. The contents of the book are totally imaginative and are meant to be taken with a "pinch of salt", though the paper used may not be edible. A copy of this good for nothing book on every employee's desk will ensure that people switch off doing their work in a serious manner, and start doing the same work in a joyful manner. After all, everyone loves their jobs, but hates the work. Isn't it true?
Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by John Wiley & Sons. This book was released on 2016-08-25 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Download or read book Museum Administration written by Hugh H. Genoways and published by Rowman Altamira. This book was released on 2003 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum Administration is the handbook for students, new professionals, and anyone who needs to know what goes into running a museum. The authors cover everything from basic organization to human resource management, with case studies and exercises to help reinforce the text. Includes an extensive bibliography and appendices. Visit our website for sample chapters!
Download or read book Corporate Heritage Marketing written by Angelo Riviezzo and published by Routledge. This book was released on 2021-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Download or read book Curious Lessons in the Museum written by Claire Robins and published by Routledge. This book was released on 2016-05-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amongst recent contemporary art and museological publications, there have been relatively few which direct attention to the distinct contributions that twentieth and twenty-first century artists have made to gallery and museum interpretation practices. There are fewer still that recognise the pedagogic potential of interventionist artworks in galleries and museums. This book fills that gap and demonstrates how artists have been making curious but, none-the-less, useful contributions to museum education and curation for some time. Claire Robins investigates in depth the phenomenon of artists' interventions in museums and examines their pedagogic implications. She also brings to light and seeks to resolve many of the contradictions surrounding artists' interventions, where on the one hand contemporary artists have been accused of alienating audiences and, on the other, appear to have played a significant role in orchestrating positive developments to the way that learning is defined and configured in museums. She examines the disruptive and parodic strategies that artists have employed, and argues for that they can be understood as part of a move to re-establish the museum as a discursive forum. This valuable book will be essential reading for students and scholars of museum studies, as well as art and cultural studies.
Download or read book Marketing the Museum written by Fiona McLean and published by Psychology Press. This book was released on 1997 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Download or read book Museum Branding written by Margot Wallace and published by Rowman & Littlefield. This book was released on 2016-03-07 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases
Download or read book A Museum in Public written by Susan L.T. Ashley and published by Routledge. This book was released on 2019-08-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not satisfied with the assertion that museums have taken great strides in becoming representative, relevant and open in their preoccupations, A Museum in Public contends that the supposedly public nature of their institutional role continues to be a rhetorical one. This book critically examines museums as institutions of the public sphere, questioning what assumptions are made about the publicness of their operations. Using as a case study the Royal Ontario Museum (ROM), Canada’s largest museum, the book interrogates the public nature and political dynamics of the ROM as it completed a multi-million dollar architectural project and adopted a new vision of the museum. Providing an engaged cultural analysis of how publicness is reflected in the attitudes and behaviours of management, staff and visitors, Ashley claims that museums often function as a boundary zone between the needs and concerns of the public and ideas of publicness that serve corporate and managerial interests and practices. Asking the reader to seriously consider whether the ideals of contact zone and engagement are practically possible within an administrative setting, the book offers insights into how museums might achieve political publicness through transparent, open and democratic communicative action. A Museum in Public raises questions at the intersection of disciplines and, as a result, will appeal to academics, researchers and postgraduates in a number of fields, including: museum studies, heritage studies, cultural studies, cultural policy, public policy, political science, sociology, geography, architecture, art history, public history, tourism studies, and cultural management.
Download or read book Museum Practice written by Conal McCarthy and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: MUSEUM PR ACTICE Edited by CONAL MCCARTHY Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more. Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.
Download or read book The International Handbooks of Museum Studies 4 Volume Set written by Sharon Macdonald and published by John Wiley & Sons. This book was released on 2015-07-20 with total page 2813 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Handbooks of Museum Studies is a multi-volume reference work that represents a state-of-the-art survey of the burgeoning field of museum studies. Featuring original essays by leading international museum experts and emerging scholars, readings cover all aspects of museum theory, practice, debates, and the impact of technologies. The four volumes in the series, divided thematically, offer in-depth treatment of all major issues relating to museum theory; historical and contemporary museum practice; mediations in art, design, and architecture; and the transformations and challenges confronting the museum. In addition to invaluable surveys of current scholarship, the entries include a rich and diverse panoply of examples and original case studies to illuminate the various perspectives. Unprecedented for its in-depth topic coverage and breadth of scholarship, the multi-volume International Handbooks of Museum Studies is an indispensable resource for the study of the development, roles, and significance of museums in contemporary society.
Download or read book A Companion to Museum Studies written by Sharon Macdonald and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Museum Studies captures the multidisciplinary approach to the study of the development, roles, and significance of museums in contemporary society. Collects first-rate original essays by leading figures from a range of disciplines and theoretical stances, including anthropology, art history, history, literature, sociology, cultural studies, and museum studies Examines the complexity of the museum from cultural, political, curatorial, historical and representational perspectives Covers traditional subjects, such as space, display, buildings, objects and collecting, and more contemporary challenges such as visiting, commerce, community and experimental exhibition forms
Download or read book Fundraising Management in a Changing Museum World written by Kate Brueggemann and published by Taylor & Francis. This book was released on 2023-12-06 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change. Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.
