Download or read book Brand Hacks written by Emmanuel Probst and published by Simon and Schuster. This book was released on 2021-09-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Highway Improvement Program written by and published by . This book was released on 1964 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brunch Is Hell written by Rico Gagliano and published by Little, Brown. This book was released on 2017-12-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call to arms against BRUNCH . . . and a how-to guide for fighting back, from the hosts of the hit podcast and public radio show The Dinner Party Download Society is under threat. The culprit? BRUNCH. Not merely a forum for overpriced eggs, brunch is a leisure-time-squandering hellscape, embodying all that is soul-killing and alienating about modern life. How to fight back? By throwing dinner parties -- the cornerstone of civilized society! Dinner parties -- where friends new and old share food, debate ideas, and boldly build hangovers together. If we revive the fading art of throwing dinner parties the world will be better off, and our country might heal its wounds of endless division, all without having to wait in a 9-hour line to eat toast. To that end, Brunch is Hell takes hesitant hosts through every phase of throwing a great dinner party, from guest list to subpoena. Loaded with wit, celebrity advice, and tongue-in-cheek humor -- plus sincere insights about how humans can be more generous to each other -- Brunch is Hell is a spirited guide to restoring civility, in the bestselling tradition of Adulting, Amy Sedaris' I Like You: Hospitality Under the Influence, and the Bible.
Download or read book Ping Pong Diplomacy written by Nicholas Griffin and published by Simon and Schuster. This book was released on 2014-01-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the insight of Franklin Foer’s How Soccer Explains the World and the intrigue of Ben Affleck’s Argo, Ping Pong Diplomacy traces the story of how an aristocratic British spy used the game of table tennis to propel a Communist strategy that changed the shape of the world. THE SPRING OF 1971 heralded the greatest geopolitical realignment in a generation. After twenty-two years of antagonism, China and the United States suddenly moved toward a détente—achieved not by politicians but by Ping-Pong players. The Western press delighted in the absurdity of the moment and branded it “Ping-Pong Diplomacy.” But for the Chinese, Ping-Pong was always political, a strategic cog in Mao Zedong’s foreign policy. Nicholas Griffin proves that the organized game, from its first breath, was tied to Communism thanks to its founder, Ivor Montagu, son of a wealthy English baron and spy for the Soviet Union. Ping-Pong Diplomacy traces a crucial intersection of sports and society. Griffin tells the strange and tragic story of how the game was manipulated at the highest levels; how the Chinese government helped cover up the death of 36 million peasants by holding the World Table Tennis Championships during the Great Famine; how championship players were driven to their deaths during the Cultural Revolution; and, finally, how the survivors were reconvened in 1971 and ordered to reach out to their American counterparts. Through a cast of eccentric characters, from spies to hippies and Ping-Pong-obsessed generals to atom-bomb survivors, Griffin explores how a neglected sport was used to help realign the balance of worldwide power.
Download or read book Vroom Vroom Trucks written by Karen Katz and published by Little Simon. This book was released on 2016-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vroom vroom! Here come the construction trucks in this new lift-the-flap book from Karen Katz featuring the cutest trucks you’ve ever seen. Rumble! Rumble! Here come the big trucks! Look for bulldozers, dump trucks, and more in this adventurous lift-the-flap book from Karen Katz sure to appeal to any preschooler who loves things that go and things that build. With Karen Katz’s signature bright, striking art, this board book with its sturdy, easy-to-lift flaps is sure to vroom onto bookshelves everywhere.
Download or read book Pop up Peekaboo I Love You written by DK and published by National Geographic Books. This book was released on 2018-12-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop-Up Peekaboo! brings you a wonderfully engaging and all-encompassing baby book, ideal for 0-3 year olds, full of love, learning and so much more! Introducing Pop-Up Peekaboo! I Love You - a wonderfully engaging and interactive pop-up book, complete with simple read-aloud text to catch your toddler’s eye and shape their learning experience like never before. Discover who’s sending Smiley Sheep presents in this adorable baby board book, complete with lift-the-flaps, pop-ups and more! Encompassing fun first words and enchanting adventures, this beautiful baby book encourages literacy in young learners, gently introducing key terms and read-aloud rhymes within its pages of highly-interactive pop-up play! Dive straight in to discover: • Five lift-the-flaps and five interactive pop-ups revealing hidden surprises • Rhyming text and important vocabulary words to encourage early-learning in 0-3 year olds • Eye-catching illustrations bringing the key characters to life • Safe, sturdy board book with rounded edges ideal for little hands Celebrate your child’s curiosity with this chunky and easy-to-hold book, sure to positively influence their memory and motor skills, developing literacy and early-learning, whilst they stay thoroughly entertained, one pop-up peekaboo at a time! The ideal baby book for preschool school learning, Pop-up Peekaboo! I Love You is certain to keep little ones fascinated and engaged time and time again, and proves a must-have volume for parents and children to read aloud together. Why not make your baby’s first Valentine’s Day extra special, with their very own pop-up learning book, complete with cuddly characters and an excellent array of fun first words! Pop-Up Peekaboo I Love You proves the perfect Valentine’s Day gift to treat your toddler this year. Peekaboo! I see you’re looking for more fun-filled adventures! Well, look no further! Pop-Up Peekaboo! is back with a complete collection of over 20 interactive books, so you can enjoy endless hours of pop-up partying. Shortlisted for the Best Preschool Reading Range in The Progressive Preschool Awards 2018, the peekaboo books truly do have something for every young reader to enjoy! Discover all the fascinating stages of a butterfly’s life cycle in Pop Up Peekaboo! Butterfly or travel to a galaxy far away in Pop-Up Peekaboo! Space. Join the peekaboo club today, your next adventure is only one pop-up away!
Download or read book The Truth About Style written by Stacy London and published by Penguin. This book was released on 2012-10-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling style guide from the cohost of What Not to Wear It’s clear why Women’s Wear Daily hails Stacy London as “the Dr. Phil of fashion.” Since 2002, she’s transformed hundreds of guests on TLC’s hit show What Not to Wear. But London has more than just impeccable taste. She has a gift for seeing the core emotional issues behind a disastrous wardrobe. By sharing her own struggle with self-esteem, London illustrates how style develops confidence. Including invaluable fashion tips, advice, and a revelatory makeover section, The Truth About Style is for London’s legion of fans—and everyone who longs to enhance and celebrate the body she has.
Download or read book Hollywood Highbrow written by Shyon Baumann and published by Princeton University Press. This book was released on 2018-06-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Download or read book WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace written by Sean Moffitt and published by McGraw Hill Professional. This book was released on 2010-12-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
Download or read book Dear Black Girls written by Shanice Nicole and published by . This book was released on 2021-02-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Black Girls is a letter to all Black girls. Every day poet and educator Shanice Nicole is reminded of how special Black girls are and of how lucky she is to be one. Illustrations by Kezna Dalz support the book's message that no two Black girls are the same but they are all special--that to be a Black girl is a true gift. In this celebratory poem, Kezna and Shanice remind young readers that despite differences, they all deserve to be loved just the way they are.
Download or read book Eating Clean written by Amie Valpone and published by HarperCollins. This book was released on 2016-03-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to fight inflammation, heal your gut, and reset your body with detox and clean eating After suffering for a decade from a range of ailments like Lyme Disease, Hypothyroidism, and Leaky Gut Syndrome, Amie Valpone, creator of TheHealthyApple.com, healed herself through clean eating and detoxing. In Eating Clean, Amie provides guidance on how to fight inflammation and reset your body, including a 21-Day Elimination Diet, instructions for food reintroduction, a 2-week meal plan, and an extensive pantry list. The book has over 200 recipes that are vegetarian and free of gluten, dairy, soy, corn, eggs, and refined sugar to keep tummies healthy and satisfied—such as Velvety Pear and Fennel Soup, Carrot “Fettuccine” with Sun-Dried Tomatoes and Pumpkin Seeds, and Vanilla Bean Coconut Ice Cream. With this book, readers are able to get the support they need on their path toward wellness.
Download or read book Silent Histories written by Kazuma Obara and published by RM Verlag. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Silent Histories' was originally published in 2014 in a limited edition of 45 handmade copies, Tokyo / 2014"--Colophon.
Download or read book Halston and Warhol written by Lesley Frowick and published by Harry N. Abrams. This book was released on 2014-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Halston was the defining American fashion designer of the 1970s. Just as his friend Andy Warhol challenged the canon of high art, Halston democratized fashion with elegant and urbane ready-to-wear clothes
