Download or read book Copywriting Expert written by RD king and published by 大賢者外語. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting truly is an art, but have a checklist of important points is also helpful. With this report learn all the known tactics about copywriting and how to become an effective content writer. You will find out 'must known' copywriting secrets that guarantee success.
Download or read book Survival Skills for Freelancers written by Sarah Townsend and published by . This book was released on 2020-05-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survival Skills for Freelancers will help you achieve freelance success, and get more enjoyment from self-employment. Through a combination of personal anecdotes, practical advice and tales from the freelance community, it busts the myths about solo working and takes an honest look at the reality of freelance life. Discover how to survive and thrive as a freelancer - without neglecting your mental health and wellbeing. THE CASE FOR FREELANCE LIFE The freelance dream is often portrayed as: Earning good money doing the thing you love+working where you like+working how you like+working when you like Why does no one tell us just how relentless the business end of freelance life can be?! There are 2 million freelancers in the UK alone. Yet 20% of self-employed businesses don't make it through the first year, and 60% don't survive beyond five years. Those are scary stats! Yes, working alone can be damn hard. But going into self-employment with your eyes wide open gives you the best chance of success. Survival Skills for Freelancers shares an honest and realistic view of self-employment, to help you rock the socks off freelance life. ABOUT THE AUTHOR Sarah Townsend has spent the past 20 years as a freelance marketing copywriter. She built a successful freelance career with very little guidance - but you don't have to. In Survival Skills for Freelancers she shares the secrets and surprises she's learnt from self-employment: both the things that worked AND the things that didn't. She guides you through the highs and lows all freelancers face - from isolation, uncertainty and self-doubt to knowing what to charge, when to ask for help, and when to say no. These tried and tested strategies are based on her own experience, backed up by research, resources and quotes from the freelance community. WHAT PEOPLE ARE SAYING "I've been freelancing for over 15 years and I wish I'd read this book on day one. Every page is packed with practical advice and hard-won wisdom. Get it!" Tom Albrighton Author, Copywriting Made Simple "A brilliantly relatable and comprehensive guide that holds your hand with compassion and humour through the rocky yet undeniably exciting world of self-employment." Louise Goss Founder of The Homeworker "Genuinely useful advice, delivered in an honest, charming and witty style, with a focus on mental health and wellbeing. An essential read whether you're a new or established freelancer." Steve Morgan Author, Anti-Sell "An honest and human perspective of 20 years of freelance experience. This book is like having your own personal business mentor." Anna Gunning Copywriter and speaker "Before you take the leap into self-employment, spend your first few pounds on this book. It'll make every subsequent pound and hour better spent." Matthew Knight Founder, Leapers WHAT'S INCLUDED Survival Skills for Freelancers covers issues such as: the fundamentals of freelancing three strategies to deal with isolation knowing your worth - and what to charge trusting your instinct, and learning to say no achieving balance and avoiding burnout the importance of investing in your business the qualities that help you survive and thrive as a freelancer
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Copywriting written by Linc Bartlett and published by CreateSpace. This book was released on 2015-09-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!
Download or read book Start Run a Copywriting Business written by Steve Slaunwhite and published by Self-Counsel Press. This book was released on 2012-02-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
Download or read book Kickass Copywriting in 10 Easy Steps written by Susan M. Gunelius and published by Entrepreneur Press. This book was released on 2012-03-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl
Download or read book Copywriting Demystified The Foolproof Guide to Writing Copy That Sells written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Download or read book Copywriting For Beginners Guide written by Robert Alderman and published by Speedy Publishing LLC. This book was released on 2015-02-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
Download or read book Copywriting in a Week written by Robert Ashton and published by Teach Yourself. This book was released on 2012-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Download or read book Copywriting Influence written by RD king and published by 大賢者外語. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals. With Copywriting, the main idea is to drive more sales, writing SEO compelling sales letters etc. But you'll learn that this is not the case. Knowing a range of known tactics to make more sales, drive more traffic to your promotions and making money go hand-in-hand with your online success.
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
Download or read book Copywriting Mastery written by Devon Wilcox and published by Createspace Independent Publishing Platform. This book was released on 2014-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Amazon Bestseller: The Ultimate Guide To Creating Amazing Copy That Can Be Used For Any & Every Business What is so important about copy? Isn't it just a verbiage created to explain a product? Sure, copy can be used simply as a filler, something to take up the space, a general unenthusiastic explanation of who you are or what you have to offer. Used correctly, however, effective copy can make all the difference in a product or business and can turn a browser into a buyer with just a few words. What makes copy, copy and why is it so important? Simply put, copy is text that serves a purpose other than informative. Its objective is to sell a product, business or idea to the reader and it can exist in almost any type of media. Copy is all around us. It's on billboards, its in commercials, the back of books and at this very moment, it is right in front of your eyes. The role copy plays in the marketing and advertising of your product or business should not be overlooked. It's purpose is it draw in attention and capture it long enough to make an impact on the reader. If positioned correctly (which I'll show you in the book) that impact will directly lead to a positive impact on your business, be that measured in sales, subscribers or visits. It is important to recognize the uniqueness of copywriting and understand that it is a SKILL. A skill that must be learnt, practiced and perfected if you wish to make the most of often limited and restricted space. My goal is simple. I'm going to teach you exactly how to become a Copywriting MASTER that will be able to generate effective, well-crafted content for just about anything. By utilizing a few sneaky tricks that will literally put you in control of your audience, you'll have the direct impact from your marketing that you have always wanted. This book will become your Copywriting BIBLE. After implementing the techniques and strategies I outline in this book, I guarantee you will begin to experience measurable results almost instantaneously. Quit throwing money down the drain creating marketing and advertising media that is not optimized with effective copy and learn how to write copy like a pro with this book TODAY! Here Is A Preview Of What You'll Learn... Why Copy Is So Important To Your Product or Business Location, Location, Location - Where To Place Your Copy & How Copywriting Outline Creation - How To Map Out the Implementation of Your Copy Sneaky Tricks To Turn Browser Into Buyers With Just a Few Words Copywriting For Building Brand Loyalty - Next Level Copy Our Personal Guarantee We are so confident that the methods outlined in this book will help you successfully create awesome copy that if you are not fully satisfied with your results, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Scroll Up & Click The "Add To Cart" Icon On The Right Side Right Now! ClydeBank Media LLC All Rights Reserved
Download or read book Copywriting Mastery written by Anthony Ekanem and published by Anthony Ekanem. This book was released on 2016-09-24 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place. Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be. And what would the point of having a web site be if your product doesn't sell? Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn. No, this isn't a typo. You need a good attitude to learn to build your business and to communicate. No two ways about it. That would involve attitudes, notably yours! Think about attitudes. We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email. You know if you speak to an upbeat, positive person you come away feeling pretty great yourself.
