Download or read book Copy Writer s Log written by Centurion Logbooks and published by Createspace Independent Publishing Platform. This book was released on 2017-03-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view the Log, ensure that you scroll past the Title Page. Record Page numbers, Subject and Dates. Customize the Log with columns and headings that would best suit your need. Thick white acid-free paper reduces the bleed-through of ink. LOG EXTERIOR COVER: Strong beautiful paperback. BINDING: Professional trade paperback binding. The binding is durable; pages will remain secured and will not break loose. PAGE DIMENSIONS: 8.5 x 11 inches) 21.59 x 27.94 cm (Makes for easy filing on a bookshelf, travel or storage in a cabinet or desk drawer). Other Logs are available, to find and view them, search for Centurion Logbooks on Amazon or simply click on the name Centurion Logbooks beside the word Author. Thank you for viewing our product. CENTURION LOGBOOKS TEAM

Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Download or read book Copy Writer Work Log written by Orange Logs and published by Createspace Independent Publishing Platform. This book was released on 2017-11-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a job? Do you keep a record of what you do on your job? Did you know that setting aside 15 minutes at the end of the day to record in a Work Log and reflect on your day can boost your efficiency and thus impact your career success? In addition to this, a Work Log is a record of actions, events, accomplishments, and incidences. Record activities in your Work Log hourly, daily, weekly or even monthly. But why is it important to keep a Work Log? A Work Log: a. Helps to keep a record of your daily activities such as clocking in and clocking out times b. Helps to record tasks that you accomplish throughout the day, c. Can be used to keep only important information, without too much detail d. Allows you to record when and who gives you a task or to whom you give a task, e. Allows for easier preparation of reports by referring to your Work Log, f. Can be used to record sick days, absences, lunch time and even your salary, g. Provides a hard copy in your own handwriting, h. Assists you in providing legal evidence in case of legal proceedings against you, Choose from our wide selection of Work Logs and customize it to match your needs. Please leave a review or send us a copy of your customized Work Log to [email protected] so that we can improve our Work Logs to serve you better. Work Log size 6 x 9 inches (Simply click on the name Orange Logs beside the word Author to see Work Logs in other sizes)

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.

Download or read book From Reads to Leads written by Kateryna Abrosymova and published by Kateryna Abrosymova. This book was released on 2021-05-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Download or read book Copy Writer Log written by Unique Logbooks and published by Createspace Independent Publishing Platform. This book was released on 2017-04-17 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view the Log, ensure that you scroll past the Title Page. Record Page numbers, Subjects and Dates. Customize the Log with columns and headings that would best suit your need. Thick white acid-free paper reduces the bleed-through of ink. LOG EXTERIOR COVER: Strong, beautiful paperback. BINDING: Professional trade paperback binding. The binding is durable; pages will remain secure and will not break loose. PAGE DIMENSIONS: 6 x 9 inches) 15.24 x 22.86 cm (Makes for easy filing on a bookshelf, travel or storage in a cabinet or desk drawer). Other Log Sizes are available. To find and view them, search for Unique Logbooks on Amazon or simply click on the name Unique Logbooks beside the word Author. Thank you for viewing our products. UNIQUE LOGBOOKS TEAM

Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Sourcebooks, Inc.. This book was released on 2022-01-18 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

Download or read book Copywriting Is written by Andrew Boulton and published by Gasp Books. This book was released on 2021-03-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Download or read book How to Write Great Copy written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2006-04-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Download or read book Black Hat Go written by Tom Steele and published by No Starch Press. This book was released on 2020-02-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like the best-selling Black Hat Python, Black Hat Go explores the darker side of the popular Go programming language. This collection of short scripts will help you test your systems, build and automate tools to fit your needs, and improve your offensive security skillset. Black Hat Go explores the darker side of Go, the popular programming language revered by hackers for its simplicity, efficiency, and reliability. It provides an arsenal of practical tactics from the perspective of security practitioners and hackers to help you test your systems, build and automate tools to fit your needs, and improve your offensive security skillset, all using the power of Go. You'll begin your journey with a basic overview of Go's syntax and philosophy and then start to explore examples that you can leverage for tool development, including common network protocols like HTTP, DNS, and SMB. You'll then dig into various tactics and problems that penetration testers encounter, addressing things like data pilfering, packet sniffing, and exploit development. You'll create dynamic, pluggable tools before diving into cryptography, attacking Microsoft Windows, and implementing steganography. You'll learn how to: Make performant tools that can be used for your own security projects Create usable tools that interact with remote APIs Scrape arbitrary HTML data Use Go's standard package, net/http, for building HTTP servers Write your own DNS server and proxy Use DNS tunneling to establish a C2 channel out of a restrictive network Create a vulnerability fuzzer to discover an application's security weaknesses Use plug-ins and extensions to future-proof productsBuild an RC2 symmetric-key brute-forcer Implant data within a Portable Network Graphics (PNG) image. Are you ready to add to your arsenal of security tools? Then let's Go!

Download or read book The 60 Second Sales Hook written by Kevin Rogers and published by Createspace Independent Publishing Platform. This book was released on 2014-02-14 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from the crowd and connect more deeply with your best customers and prospects.

Download or read book Four Square Writing in the Content Areas for Grades 1 4 written by Evan Jay Gould and published by Lorenz Educational Press. This book was released on 2004-03-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you give a writing assignment do your students respond with, I have nothing to write about? Obviously, there are plenty of topics available. What your students need isn't topics, but the skill of organizing and clarifying their thoughts around a topic and developing that content into sentences and then paragraphs. You'll find all the help you and your students need about writing and learning across the curriculum in this book.

Download or read book Copy Writer Log written by Unique Logbooks and published by Createspace Independent Publishing Platform. This book was released on 2017-05-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why buy a logbook? A logbook is a methodical record of actions, events, accomplishments, and incidences. You can record activities in your logbook hourly, daily, weekly or even monthly. But why is it important to keep a logbook? A logbook: a. Provides a reference point for you to check your calculations and keep thoughts together b. Provides a permanent record of your actions, events, accomplishments and incidences c. Assists you in providing legal evidence in case of legal proceedings against you, d. Provides legal evidence for Intellectual property/patent, e. Monitors your health or the health of your business such that you can make sound decisions, f. Helps prepare for your Tax Returns filing, and g. Helps monitor your cash, spending and savings. Choose from our wide selection of logbooks and customize it to match your needs. Please leave a review or send copies of your customized logbook to [email protected] so that we can improve our logbooks to serve you better. Logbook size 5 x 8 inches (Simply click on the name Unique Logbooks beside the word Author to see other sizes and other Logbooks)