Download or read book Coordination and Cooperation in Vertical Marketing Systems written by Saara Hyvönen and published by . This book was released on 1983 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Business Marketing An Interaction and Network Perspective written by Kristian K. Möller and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Download or read book PRINCIPLES OF MARKETING SECOND EDITION written by KAPOOR, NEERU and published by PHI Learning Pvt. Ltd.. This book was released on 2021-10-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are: • Includes learning outcomes to make the students aware of what they will take away after reading the chapter. • Use of illustrations and diagrams for better understanding and grasping of the concepts. • Incorporates latest developments in the field of marketing from the corporate world to relate theory to practical knowledge. • Provides, 'Things to Remember' at the end of each chapter for a quick review of important topics. • Gives chapter-end short- and long-answer questions to give students an opportunity to test their understanding of the subject and application in the real world. TARGET AUDIENCE • BBA/BCom/BA • MCom • MBA
Download or read book Trading the Fruits of the Land written by Tjalling Dijkstra and published by Routledge. This book was released on 2018-12-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade systems and the factors that govern their long-term development. The study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on surveys of some 500 farmers in four districts and 750 horticultural traders in 18 market places. Commercial horticultural farmers, domestic traders, export traders, agents, facilitators, marketing cooperatives and processors are all reviewed. The study devotes special attention to the efficiency of collecting wholesalers, and to the development of rural assembly markets. It develops a model which can elucidate vertical differentiation processes in the Kenyan horticultural channels. The analyses show that marketing channel theory can be of great relevance to the developing world. The proposed vertical differentiation model can aid in predicting future changes in horticultural marketing systems, in Kenya as well as in other African countries.
Download or read book Vertical Relationships and Coordination in the Food System written by Giovanni Galizzi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: New analysis and empirical evidence on several topics such as the determinants of shape and nature of the vertical relationships in the food system, the determinants of vertical co-ordination and competition, types and mechanisms of co-ordination as well as the consequences for competitiveness, consumer welfare and policy implications are provided. The focus is on vertical issues at different stages of the food chain with a particular emphasis on the increasing role played by retailers in shaping the vertical relationships in the food system through the development of food supply-chain management.
Download or read book Sustainable Food Security in West Africa written by W.K. Asenso-Okyere and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food security is defined as the ability of countries, regions, or households to meet their required levels of food consumption at all times. Food security is an important component of human welfare, and it can act as an indicator of a region's development. This book addresses the roles of trade, policy development, and economic cooperation in creating sustainable food security in the West African region. The largely micro-level analysis is conducted on empirical data from the household where decisions on production and consumption take place. Food security is discussed in terms of its component parts, namely: availability of food (production and trade), its accessibility (incomes and poverty status), and its utilisation (health and nutrition).
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book Marketing Management written by Harper W. Boyd and published by . This book was released on 2002 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Download or read book Policy framework for contract farming An alternate to Aarthi system in Pakistan written by Rana, Abdul Wajid and published by Intl Food Policy Res Inst. This book was released on 2023-01-27 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global agricultural production is undergoing a remarkable shift due to globalization and market liberalization (Setboonsarng et al., 2008). Food markets are transforming from a ‘non-programmed to programmed’ regime stemming from overwhelming changes in demand patterns happening concurrently with variations in production dynamics internationally (Oostendorp, 2018). This presents both the challenge and opportunity to change and adapt to this more structured world to reap benefits for both smallholder farmers and exporters (Setboonsarng et al., 2008).
Download or read book World Food Marketing Systems written by Erdener Kaynak and published by Butterworth-Heinemann. This book was released on 1986 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of the food industry and food marketing systems in developed countries and developing countries - examines food policies, distribution networks and marketing strategies; considers food marketing efficiency and facilitatory services (agricultural cooperatives, marketing boards, etc.); makes a cross cultural analysis of food consumption and consumer behaviour; discusses cooperative marketing of food products, agricultural markets, food technologys, and future trade patterns. Diagrams, graphs, references, statistical tables.
Download or read book Vertical Price Coordination and Brand Care written by Dieter Ahlert and published by Springer Science & Business Media. This book was released on 2013-04-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Download or read book Marketing Print and Interactive E Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Download or read book Does Multi stage Marketing Pay written by Alejandro-Marcel Schönhoff and published by Springer Science & Business. This book was released on 2014-04-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B‐to‐B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers’ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers’ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers’ market power toward their own customers.
