Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Download or read book Two Essays on the Marketing of Durable Goods written by Raghunath Singh Rao and published by . This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History Of Marketing Science The Second Edition written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Download or read book Handbook of Quantitative Supply Chain Analysis written by David Simchi-Levi and published by Taylor & Francis. This book was released on 2004-05-31 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.
Download or read book Dynamic Games in Economics written by Josef Haunschmied and published by Springer. This book was released on 2014-07-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic game theory serves the purpose of including strategic interaction in decision making and is therefore often applied to economic problems. This book presents the state-of-the-art and directions for future research in dynamic game theory related to economics. It was initiated by contributors to the 12th Viennese Workshop on Optimal Control, Dynamic Games and Nonlinear Dynamics and combines a selection of papers from the workshop with invited papers of high quality.
Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Download or read book Consumer Driven Demand and Operations Management Models written by Serguei Netessine and published by Springer Science & Business Media. This book was released on 2009-06-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Download or read book Proceedings of the Seventh International Forum on Decision Sciences written by Xiang Li and published by Springer Nature. This book was released on 2020-09-17 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings focus on selected aspects of the current and upcoming trends in transportation, logistics, supply chain management, and decision sciences. In detail the included scientific papers analyze the problem of Decision Making under Uncertainty, Stochastic Optimization, Transportation, Logistics and Intelligent Business. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “The Seventh International Forum on Decision Sciences”, which took place in Windsor, Canada.
Download or read book Integrated Reconfigurable Manufacturing Systems and Smart Value Chain written by M. Reza Abdi and published by Springer. This book was released on 2018-05-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book develops manufacturing concepts and applications beyond physical production and towards a wider manufacturing value chain incorporating external stakeholders that include suppliers of raw materials and parts, customers, collaborating manufacturing companies, manufacturing service providers, and environmental organisations. The focal point of the value chain remains as a manufacturing system and its operations whiles flows of parts/materials and information and services across the supply/value chain tiers are taken into account. The book emphasises on the two innovative paradigms of Reconfigurable Manufacturing Systems (RMS) and the 4th industrial revolution (Industry 4.0) along with their incorporated development. RMS, as a relatively new paradigm, has been introduced to meet the requirements of ‘the factories of the future’, which is aimed by Industry 4.0, though introducing greater responsiveness and customised flexibility into production systems, in which changes in product volumes and types occur regularly. Manufacturing responsiveness can be achieved by RMS through reconfiguring the production facilities according to changing demands of products and new market conditions. The book addresses challenges of mass-customisation and dynamic changes in the supply-chain environment by focusing on developing new techniques related to integrability, scalability and re-configurability at a system level and manufacturing readiness in terms of financial and technical feasibility of RMS. It demonstrate the expected impacts of an RMS design on operational performance and its supply/value chain in the current/future manufacturing environment facing dynamic changes in the internal/external circumstances. In order to establish a circular economy through the RMS value chain, an integrated data-based reconfiguration link is introduced to incorporate information sharing amongst the value chain stakeholders and facilitate grouping products into families with allocation of the product families to the corresponding system configurations with optimal product-process allocation. Decision support systems such as multi criteria decision making tools are developed and applied for the selection of product families and optimising product-process configuration. The proposed models are illustrated through real case studies in applicable manufacturing firms.
Download or read book Health Care Marketing Tools and Techniques written by John L. Fortenberry Jr. and published by Jones & Bartlett Publishers. This book was released on 2009-01-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Download or read book Differential Games in Marketing written by Steffen Jørgensen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Download or read book The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Download or read book History of the Office of the Coordinator of Inter American Affairs written by United States. Office of Inter-American Affairs and published by . This book was released on 1947 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reliability Engineering and Services written by Tongdan Jin and published by John Wiley & Sons. This book was released on 2018-12-20 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a holistic approach to guiding product design, manufacturing, and after-sales support as the manufacturing industry transitions from a product-oriented model to service-oriented paradigm This book provides fundamental knowledge and best industry practices in reliability modelling, maintenance optimization, and service parts logistics planning. It aims to develop an integrated product-service system (IPSS) synthesizing design for reliability, performance-based maintenance, and spare parts inventory. It also presents a lifecycle reliability-inventory optimization framework where reliability, redundancy, maintenance, and service parts are jointly coordinated. Additionally, the book aims to report the latest advances in reliability growth planning, maintenance contracting and spares inventory logistics under non-stationary demand condition. Reliability Engineering and Service provides in-depth chapter coverage of topics such as: Reliability Concepts and Models; Mean and Variance of Reliability Estimates; Design for Reliability; Reliability Growth Planning; Accelerated Life Testing and Its Economics; Renewal Theory and Superimposed Renewals; Maintenance and Performance-Based Logistics; Warranty Service Models; Basic Spare Parts Inventory Models; Repairable Inventory Systems; Integrated Product-Service Systems (IPPS), and Resilience Modeling and Planning Guides engineers to design reliable products at a low cost Assists service engineers in providing superior after-sales support Enables managers to respond to the changing market and customer needs Uses end-of-chapter case studies to illustrate industry best practice Lifecycle approach to reliability, maintenance and spares provisioning Reliability Engineering and Service is an important book for graduate engineering students, researchers, and industry-based reliability practitioners and consultants.
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Download or read book Simulation Tools and Techniques written by Houbing Song and published by Springer Nature. This book was released on 2021-05-27 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the refereed post-conference proceedings of the 12th International Conference on Simulation Tools and Techniques, SIMUTools 2020, held in Guiyang, China, in August 2020. Due to COVID-19 pandemic the conference was held virtually. The 125 revised full papers were carefully selected from 354 submissions. The papers focus on simulation methods, simulation techniques, simulation software, simulation performance, modeling formalisms, simulation verification and widely used frameworks.
Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
