Download or read book Controversy Advertising written by International Advertising Association (1950- ) and published by Hastings House Book Publishers. This book was released on 1977 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Controversy in Marketing Theory For Reason Realism Truth and Objectivity written by Shelby D. Hunt and published by Taylor & Francis. This book was released on 2016-09-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Download or read book Advertising and Society written by Carol J. Pardun and published by Wiley-Blackwell. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues
Download or read book Controversy Advertising written by International Advertising Association (1938- ) and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Download or read book Controversy Advertising how Advertisers Present Points of View in Public Affairs written by Albert B. Stridsberg and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Controversial Advertising with a Special Focus on Nike s Ad Dream Crazy written by Cara Camello and published by GRIN Verlag. This book was released on 2023-09-26 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2020 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, Justus-Liebig-University Giessen (Anglistik), language: English, abstract: When American football player Colin Kaepernick protested for black rights in mid-2016, I was astonished at the extent of the controversy that followed. Actually, I think sports should be neutral and apolitical. However, top athletes – who often have a great deal of influence in society – can stimulate political discourse and even trigger larger debates, as Kaepernick did. Consequently, I wanted to investigate why Kaepernick and Nike were attacked in the ensuing controversy and why a debate was triggered between different political factions in the US. In the first chapter, I introduce media analysis. I examine how advertisements persuade their audience and how different media techniques and multimodality work together to capture the viewer’s attention more effectively. Special emphasis is given to how metaphors are created and how they function, how a utopian world perspective is communicated through commercials and how producers make use of unique selling points to cleverly place their products on the market. I reference the texts covered in class but also contribute my own thoughts and experiences to reflect on the contents on a more personal level. In the second chapter, I discuss Nike and its famous ‘Dream Crazy’ commercial from 2018. I begin by answering the question of why Nike, as a global corporation, is particularly important when it comes to analysing advertisements. Subsequently, I provide background on the commercial, share my thoughts upon first viewing it and analyse its media production. Once more, I consider metaphors, utopia, multimodality and unique selling points. Finally, I summarise the findings and draw a conclusion.
Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Download or read book Gratia in Augustine s Sermones Ad Populum During the Pelagian Controversy written by Anthony Dupont and published by BRILL. This book was released on 2012-10-12 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying the presence of grace in Augustine's sermones ad populum preached during the period of the Pelagian controversy, this book eplores the anthropological-ethical perspective of his doctrine of grace and indicates the continuity in his reflections on grace and human freedom.
Download or read book The Vaping Controversy written by Laurie Collier Hillstrom and published by Bloomsbury Publishing USA. This book was released on 2019-09-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an evenhanded and authoritative overview of vaping and its impact on American culture and public health, especially among younger Americans. The 21st Century Turning Points series is a one-stop resource for understanding the people and events changing America today. This volume is devoted to the rapid rise of vaping across the nation, especially among young people. This trend has prompted fierce debate in communities across the country, with some people heralding "e-cigarettes" and other vaping devices as valuable smoking cessation tools and others condemning them for being unhealthy in their own right—and a gateway to future cigarette consumption. The Vaping Controversy describes the key events and people that provided the foundation for the rise of e-cigarettes and vaping, from governmental and medical efforts to reduce traditional cigarette smoking to the emergence and rapid spread of an entire industry devoted to selling vaping devices and accessories. This volume also explores how vaping has influenced youth culture and high school life, its impact on "old school" tobacco companies, and the increasingly visible partisan divide in attitudes about the public health impact of vaping.
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Download or read book The Pornography Controversy written by Ray C. Rist and published by Transaction Publishers. This book was released on 1974-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses governmental responsibilities and individual liberties, ethical problems of moral judgement, and legal considerations in defining and suppressing obscene material
Download or read book The Controversy Manual written by Brian Martin and published by Lulu.com. This book was released on 2014 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, psychiatric drugs, genetically modified organisms, nuclear power, fluoridation, stem cell research - these are just a few of the hundreds of issues involving science and technology that are vigorously debated. If you care about an issue, how can you be more effective in arguing for your viewpoint and campaigning in support of it? The Controversy Manual offers practical advice for campaigners as well as plenty of information for people who want to better understand what's happening and to be able to discuss the issues with friends. The Controversy Manual provides information for understanding controversies, arguing against opponents, getting your message out, and defending against attack. Whether experts are on your side or mostly on the side of opponents, you'll find advice for being more effective. While not taking sides on individual controversies, the emphasis is on fostering fair and open debate and opposing those who use power and manipulation to get their way.
Download or read book H M Scandal Coolest Monkey in the Jungle advertisement Bad Strategy written by Carole G. and published by GRIN Verlag. This book was released on 2019-02-06 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.5 (Schweiz), University of Fribourg (Wirtschafts- und Sozialwissenschaftliche Fakultät), course: Strategic Value Creation, language: English, abstract: H&M is a global Swedish fashion and design apparel retailer founded in 1947. It’s one of the world’s leading fashion companies reaching customers across the globe with over 4’800 stores worldwide and a strong online presence. It features nine clearly defined brands which ensure that H&M satisfies various customer needs and segments around the world. H&M’s overall strategy for growth is to expend their network of physical stores – especially in emerging markets – as well as web shops in order to enhance their customer’s seamless shopping experience through modern technology, digital innovation and social media platforms.
Download or read book Controversies in Contemporary Advertising written by Kim Sheehan and published by . This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.
Download or read book Good Corporation Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.
