Download or read book Control y seguimiento de pol ticas de marketing written by GAYARRE MADOZ, JOAQUÍN and published by Ediciones Paraninfo, S.A.. This book was released on 2019-03-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual pone al alcance del lector los principios básicos de todo plan de marketing, su implementación por parte de los equipos de ventas y trademarketing, su seguimiento y el control que se precisa. De una manera detallada, accesible y clara se presentan los instrumentos necesarios para planificar y llevar a cabo el sistema de control de las distintas acciones de marketing y a la vez poder implementar las medidas correctivas que resulten necesarias. El contenido de la obra responde fielmente al currículo que para la unidad formativa UF2393 Control y seguimiento de políticas de marketing se determina en el RD 614/2013 de 2 de agosto, que regula el certificado de profesionalidad denominado Gestión de marketing y comunicación (COMM0112), en el que se integra esta unidad formativa, que a su vez forma parte del módulo formativo MF2185_3 Políticas de marketing. Para lograr un enfoque eminentemente didáctico y fundamentalmente práctico, todas las explicaciones teóricas se acompañan de una cuidada selección de gráficos, ejemplos reales del mundo empresarial, destacados, actividades resueltas y propuestas de actividades de aplicación, que en su conjunto, suponen un material didáctico idóneo tanto para el formador como para el alumno que aspira a desarrollar en el entorno profesional del marketing su actividad laboral. Los autores, licenciados en Economía, son docentes en centros concertados de Formación Profesional y expertos en Comercio y Marketing.
Download or read book Control y seguimiento de pol ticas de marketing Acceso written by JOAQUÍN GAYARRE MADOZ and published by Ediciones Paraninfo, S.A. This book was released on 2019-03-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Control y seguimiento de pol ticas de marketing UF2393 written by María del Mar Soria Ibáñez and published by . This book was released on 2016 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UF2393 Control y seguimiento de pol ticas de marketing written by Luis Santiago Ocejo and published by . This book was released on 2015 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Control y seguimiento de pol ticas de marketing UF2393 written by María del Mar Soria Ibáñez and published by . This book was released on 2016 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manual Control y seguimiento de pol ticas de marketing UF2393 Certificados de profesionalidad Gesti n de marketing y comunicaci n COMM0112 written by Editorial CEP and published by EDITORIAL CEP. This book was released on 2016-03-30 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Control y seguimiento de políticas de marketing (UF2393) es una de las Unidades Formativas del módulo "Políticas de Marketing (MF2185_3)". Este módulo está incluido en el Certificado de Profesionalidad "Gestión de marketing y comunicación (COMM0112)", publicado en el Real Decreto 614/2013. Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book Tecnopol tica written by Antoni Gutiérrez-Rubí and published by LuzAzul ediciones. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Cities written by Eduardo Rojas and published by Heritage Capital Corporation. This book was released on 2010 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a synthesis of the lessons learned and challenges confronted in implementing neighbourhood improvement programs in the Latin American and Caribbean (LAC) region. It provides a wide panorama of the most complex problems that the cities of the LAC region currently face and shows possibilities for solutions.
Download or read book Transparent Governance in an Age of Abundance written by Juan Cruz Vieyra and published by Inter-American Development Bank. This book was released on 2014-10-31 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the Latin American and Caribbean region has experienced unprecedented natural resources abundance. This book highlights how transparency can help realize the benefits and reduce negative externalities associated with the extractive industries in the region. A central message is that high-quality and well-managed information is critical to ensure the transparent and effective governance of the sector. The insights from experiences in the region can help policymakers design and implement effective regulatory reforms and adopt international standards that contribute to this goal. This is particularly important at a time when the recent boom experienced by extractives in the region may be coming to an end.
Download or read book OECD Review of Agricultural Policies Colombia 2015 written by OECD and published by OECD Publishing. This book was released on 2015-04-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review assesses the performance of Colombian agriculture over the last two decades, evaluates Colombian agricultural policy reforms and provides recommendations to address key challenges in the future.
Download or read book An Opportunity for a Different Peru written by Marcelo Giugale and published by World Bank Publications. This book was released on 2007 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in the republican history of Peru, the presidential transition takes place in democracy, social peace, fast economic growth and favorable world markets. In other words, there has never been a better chance to build a different Peru - a richer country, more equal and governable. There are multiple ways to achieve that goal. New reforms must stem from a widespread and participatory debate, one of a common vision conceived for and by Peruvians. This book aims at making a technical and independent contribution to such debate; it summarizes the knowledge available about the challenges to be faced by the new administration. The study does not recommend silver bullets, but suggests policy options. It is based on the analysis of the current reality and in six decades of relationships with Peru, in which the Bank has implemented more than 100 projects and prepared more than 500 technical reports covering the wide range of development topics. When necessary, the study provides lessons that the Bank has learned elsewhere. The study provides a conceptual framework to the analysis of the country's 34 economic sectors and the two historical perspectives behind them. In doing so, it offers a comprehensive reform agenda that sheds light on possible priorities and courses of action.
Download or read book A Web Based Approach to Measure Skill Mismatches and Skills Profiles for a Developing Country written by Jeisson Arley Cárdenas Rubio and published by Editorial Universidad del Rosario. This book was released on 2020-12-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Several interdisciplinary studies highlight imperfect information as a possible explanation of skill mismatches, which in turn has implications for unemployment and informality rates. Despite information failures and their consequences, countries like Colombia (where informality and unemployment rates are high) lack a proper labour market information system to identify skill mismatches and employer skill requirements. One reason for this absence is the cost of collecting labour market data. Recently, the potential use of online job portals as a source of labour market information has gained the attention of researchers and policymakers, since these portals can provide quick and relatively low-cost data collection. As such, these portals could be of use for Colombia. However, debates continue about the efficacy of this use, particularly concerning the robustness of the collected data. This book implements a novel mixed-methods approach (such as web scraping, text mining, machine learning, etc.) to investigate to what extent a web-based model of skill mismatches can be developed for Colombia. The main contribution of this book is demonstrating that, with the proper techniques, job portals can be a robust source of labour market information. In doing so, it also contributes to current knowledge by developing a conceptual and methodological approach to identify skills, occupations, and skill mismatches using online job advertisements, which would otherwise be too complex to be collected and analysed via other means. By applying this novel methodology, this study provides new empirical data on the extent and nature of skill mismatches in Colombia for a considerable set of non-agricultural occupations in the urban and formal economy. Moreover, this information can be used as a complement to household surveys to monitor potential skill shortages. Thus, the findings are useful for policymakers, statisticians, and education and training providers, among others."
Download or read book Fast Forward written by Melanne Verveer and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheryl Sandberg's Lean In ignited a conversation about women and their careers, and resonated with millions of readers. Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world.
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Download or read book OECD Public Integrity Handbook written by OECD and published by OECD Publishing. This book was released on 2020-05-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Public Integrity Handbook provides guidance to government, business and civil society on implementing the OECD Recommendation on Public Integrity. The Handbook clarifies what the Recommendation’s thirteen principles mean in practice and identifies challenges in implementing them.
Download or read book Economic and Social Rights after the Global Financial Crisis written by Aoife Nolan and published by Cambridge University Press. This book was released on 2014-10-09 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global financial and economic crises have had a devastating impact on economic and social rights. These rights were ignored by economic policy makers prior to the crises and continue to be disregarded in the current 'age of austerity'. This is the first book to focus squarely on the interrelationship between contemporary and historic economic and financial crises, the responses thereto, and the resulting impact upon economic and social rights. Chapters examine the obligations imposed by such rights in terms of domestic and supranational crisis-related policy and law, and argue for a response to the crises that integrates these human rights considerations. The expert international contributors, both academics and practitioners, are drawn from a range of disciplines including law, economics, development and political science. The collection is thus uniquely placed to address debates and developments from a range of disciplinary, geographical and professional perspectives.
