Download or read book Contrarian Branding written by Roland van der Vorst and published by . This book was released on 2017 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.
Download or read book Contrarian Branding written by Roland van der Vorst and published by BIS Publishers. This book was released on 2017-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows how to create brand associations that radically split a competitive field into absolute opposites and how to reconcile these brands in unexpected ways.
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Download or read book Contrarian Marketing written by Nick Mavrick and published by . This book was released on 2011-10-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Contrarian Effect written by Michael Port and published by John Wiley & Sons. This book was released on 2008-09-25 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Contrarian Investing written by Anthony Gallea and published by Prentice Hall Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and suitable for both the professional investor or the newcomer to the market, "Contrarian Investing"includes a series of codified trading rules that focus on increasing returns while attempting to avoid risk.
Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Download or read book The Creative Contrarian written by Roger von Oech and published by John Wiley & Sons. This book was released on 2021-10-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tackle your thorniest problems using the Wise Fool’s savvy Strategies! The Wise Fool is the archetypal contrarian known for his creativity, irreverence, and humor. He looks at life in unorthodox ways and pushes back against the status quo. Throughout history, powerful decision-makers (Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings) consulted Wise Fools to question the assumptions that kept them mired in stale and obsolete solutions. In The Creative Contrarian, best-selling author (A Whack on the Side of the Head), speaker, and toy designer (Ball of Whacks) Dr. Roger von Oech provides readers with a fully-illustrated “Wise Fool Guide” to challenge established procedures and engage in creative thinking. Roger shows how to gain the confidence to speak up in “groupthink” situations — and boldly present a different perspective. From laughing at your most beloved ideas to test their validity to adding constraints to problems to reveal new solutions, he offers a framework for creativity that works in business, design, education, and anywhere new ideas are required — and appreciated! Employing a wealth of stories and examples, The Creative Contrarian presents 20 Wise Fool Strategies: Some offer ideas to enhance your creativity (“Reverse Your Perspective,” “Look for Ambiguity,” and “Kiss a Favorite Idea Goodbye”) Some provide tips on how to break away from the herd (“Buck the Crowd,” “Flex Your Risk Muscle,” and “Seek Other Right Answers”) And still others convey prudent warnings in an unpredictable world (“Exercise Humility,” “Imagine Unintended Outcomes,” and “Develop a Thick Skin”) Together, these jewels of insight will help you see things from the Wise Fool’s perspective! As the Wise Fool puts it: “Nothing is more dangerous than an idea when it’s the only one you have”; and “Every ‘right’ idea eventually becomes the ‘wrong’ one.” The Creative Contrarian: 20 “Wise Fool” Strategies to Boost Creativity and Curb Group think is an indispensable resource for anyone seeking fresh solutions to common problems at the office, in the classroom, or at home.
Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Download or read book Worthless Impossible and Stupid written by Daniel and published by Harvard Business Press. This book was released on 2013-06-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building—with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations. Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world. From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity. Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do? Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.
Download or read book Contrarian Ripple Trading written by Aidan J. McNamara and published by John Wiley & Sons. This book was released on 2007-09-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrarian Ripple Trading "Contrarian Ripple Trading is a well-written and well-documented observation for stock traders. I especially enjoyed hearing the commonsense behind McNamara and Bro?zyna's method. For those individuals looking to cut through the huge amount of poor information out there, I think you will thoroughly appreciate this book. I found the high percentage of winning trades hard to argue with." --Jason Alan Jankovsky, FOREX trader and author of Trading Rules That Work Making money in today's stock market can be a difficult endeavor, especially if you're not an expert in the worlds of finance or business. Authors Aidan McNamara and Martha Broz?yna--a married couple who work outside the investment world, but who happen to be active traders--can relate to this situation. That's why they've created Contrarian Ripple Trading. Written in a straightforward and accessible style, this reliable resource outlines the approach they've successfully used to capture profits from the stock market for many years. With this book as your guide, you'll quickly discover how you too can effectively implement a low-risk trading technique that consistently generates short-term profits on trades in large capitalization stocks--regardless of whether the market is moving up, down, or sideways. Throughout the book, and in accompanying Appendixes, McNamara and Broz?yna refer to examples of their flawless trading record--1,225 profitable, round-trip trades over a twenty-six month period--to illustrate how contrarian ripple trading can produce a regular stream of profits in many different market conditions. By combining aspects of investing--notably the need for safety and decent returns--with characteristics of short-term speculation, Contrarian Ripple Trading arms you with a technique that can be used to generate a reliable extra income stream through low-risk, short-term stock trading.
Download or read book The New Contrarian Investment Strategy written by David N. Dreman and published by Random House (NY). This book was released on 1982 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Accidental Branding written by David Vinjamuri and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Download or read book Contrarian Investment Strategies written by David Dreman and published by Simon and Schuster. This book was released on 2012-01-10 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces important new findings in psychology to demonstrate why most investment strategies are flawed, outlining atypical strategies designed to prevent over- and under-valuations while crash-proofing a portfolio.
Download or read book User Generated Branding written by Christoph Burmann and published by LIT Verlag Münster. This book was released on 2008 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
Download or read book A Contrarian s Guide to Knowing God written by Larry Osborne and published by Multnomah. This book was released on 2018-02-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition with two all-new chapters, a new introduction, and a fresh look, this book challenges widely accepted ideas about what it means to know God and offers fresh paths for pursuing genuine spirituality. This practical guide speaks to those who are weary of formulaic faith or who are haunted by nagging doubts about the church, as well as those who find the traditional spiritual disciplines impractical or even agonizing because of their personal wiring. Easy to read but filled with challenging ideas, this book provides a spiritual foundation for pastors and teachers, committed Christians, and anyone interested in discovering God for themselves but wary of predictable paths.
