Download or read book CONTENT MARKETING Tweet Book01 written by Ambal Balakrishnan and published by Happy About. This book was released on 2014-05-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book SOCIAL MEDIA PR Tweet Book01 written by Janet Fouts and published by Happy About. This book was released on 2011-05 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit? In "#SOCIAL MEDIA PR tweet Book01" Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company's PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog. With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don't necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet's tweets demonstrate the value that can be communicated in small packages. For example, she knows that it's very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn't about the tools. The tips and guidelines in "#SOCIAL MEDIA PR tweet Book01" will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts' book at hand, you can confidently harness the power of social media for your PR messaging. "#SOCIAL MEDIA PR tweet Book01" is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book CROWDSOURCING Tweet Book01 written by Kiruba Shankar and published by Happy About. This book was released on 2011-11-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better. "Kiruba Shankar" and "Mitchell Levy" are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you "#CROWDSOURCING tweet Book01," in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd. Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: "Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles." Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: "I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing." And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: "Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead." "#CROWDSOURCING tweet Book01" is "the" book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd. "#CROWDSOURCING tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book MANAGING Up Tweet Book01 written by Tony Deblauwe and published by Happy About. This book was released on 2012-07-02 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. "#MANAGING UP tweet," by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. "#MANAGING UP tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book Presentation Tweet Book01 written by Wayne Turmel and published by Happy About. This book was released on 2011-04-19 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your work requires you to present effectively in a business situation, whether to a technical or a non-technical audience, this practical book contains gathered wisdom to ensure that your next presentation gets you the attention and results you want.

Download or read book Cultural Transformation Tweet Book01 written by Melissa Lamson and published by Happy About. This book was released on 2014-05-14 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Virtually any middle manager has worked across cultures and geographies with multicultural and global teams. As a result of this shift, almost every organization today is experiencing a massive cultural transformation. This can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.

Download or read book RISK MANAGEMENT Tweet Book01 written by Cinda Voegtli and published by Happy About. This book was released on 2011-07-21 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voegtli and Erkeneff give managers an easy guide to handling risk, thereby enhancing their performance at work. This quick and handy title is an introduction or refresher on how to determine risk and practice risk management in everyday work habits.

Download or read book SUCCESSFUL CORPORATE LEARNING tweet Book01 written by Terry Lydon and published by Happy About. This book was released on 2012-04-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization, large or small, expends time and resources in training its partners, vendors, and customers. This is only natural, since it is in the best interest of any organization that its product or service be optimally deployed or consumed. When the value and utility of a company's offering becomes fully appreciated by all stakeholders, then the road to success in marketing and selling becomes that much smoother. In spite of this being common knowledge, training efforts are often less than fruitful because a company's partner or vendor education organization is either loosely structured or not leveraged to its full potential. Training efforts therefore tend to pack a lighter punch than they should, or could. With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, "#SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization," corporate veterans "Terry Lydon" and "Mitchell Levy" show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses. As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of "profitable training" and immediately start to achieve great results. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book POSITIVITY at WORK Tweet Book01 written by S. Chris Edmonds and published by Happy About. This book was released on 2012-01-23 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is a good thing yet it's not always a positive thing. It's not always gratifying or enriching because people spend a majority of their waking life in organizations that don't create wellness. A positive workplace provides a constructive environment that fulfills our needs for autonomy, connection, and impact, while ensuring the means to food and shelter. Workplaces that enable positivity give employees access to the essential elements of well-being: positive emotion, positive relationships, purpose and meaning, positive accomplishment, and positive health. These elements, taken together, create individual and collective flourishing. When the conditions for well-being are present in the workplace, everybody-employer, employees, external stakeholders, and the wider society-benefits. Expert organizational psychologists S. Chris Edmonds and Lisa Zigarmi have seen how positive organizations empower the people who work within them, while providing meaningful contributions to society. In #POSITIVITY at WORK tweet, they define and describe a positive workplace, and then go on to demonstrate how to engender positive emotions, relationships, accomplishment, and health at work. For example, since people show up at work with their hearts as well as their heads, leaders need to be as concerned with affect as well as results. Positive emotion reflects perceptions of safety, satisfaction, and achievement and produces future well-being and positive consequences. Expressing positive emotion is critical for human growth and development, and equally critical for organizational success. Or, to take another example, positive health, which means much more than just the absence of illness. Our physical conditions have a huge impact on our presence, skill application, and nimbleness at work. The more positive our physical health, the greater our connection to our work, peers, leaders, company, and customers. Enabling positivity at work is not simple. Healthy work cultures happen by design, not default. It takes intentional choice to foster a culture of wellness. The responsibility lies not only with the employer, but also with the individuals who make up the organization. And in this effort, S. Chris Edmonds and Lisa Zigarmi's designed-for-action #POSITIVITY at WORK tweet is a perfect guide, one that will help you create a healthy, affirmative work environment where every individual contributes, connects, succeeds, and thrives. "#POSITIVITY at WORK tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book CORPORATE CULTURE Tweet Book01 written by S. Chris Edmonds and published by Happy About. This book was released on 2011-04-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "#CORPORATE CULTURE tweet Book01," "S. Chris Edmonds" starts at the very beginning--by showing you how to recognize an organization's culture and identify what a healthy workplace culture looks, acts, and sounds like. This may sound trivial, but it is not. Oftentimes, surface appearances are deceptive and you need to dig a little to learn the truth. An organization that appears healthy and happy may have large numbers of low-productivity, demotivated employees. Conversely an organization that appears to have plateaued or be driven by a handful of strong personalities may, counter to intuition, boast of stellar performers and consistently upbeat results. Having shown you how to recognize a healthy organization, the author uncovers the power of 'boss behavior.' Most of us remember our best boss ever, a person who created a work environment that enabled us to perform at our best while being incredibly satisfied with our boss, team, and work. Chris describes how great bosses behave to ensure that organizational culture standards are maintained and reinforced each day. Just as culture change is hard for individuals, it is difficult for organizations. It takes discipline and effort to focus on culture management day in and day out. Which is why Chris also engages us on accountability behaviors and actions that ensure that the desired organizational culture is embedded and acted upon. Written in the actionable tweet format and demonstrating the value that can be delivered in small packages, "#CORPORATE CULTURE tweet Book01" will find a home on every progressive corporate leader's bookshelf. "#CORPORATE CULTURE tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book LEAN SIX SIGMA Tweet Book01 written by Shree Nanguneri and published by Happy About. This book was released on 2011-05-31 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within any dynamic business climate, Lean and Six Sigma are symbiotic, perhaps even inseparable. Whereas Six Sigma methodologies are widely accepted as benchmarks for increasing profitability via product/service performance in every constrained area of an organization, Lean is closely associated with speed, efficiency and waste minimization. While meeting modern quality standards, corporations must simultaneously decrease lead times and become ever more proactive to evolving customer urgencies. Therefore, as manufacturing cycles get shorter and innovation accelerates, Six Sigma and Lean need to be integrated using the applied theory of constraints into the business product/service flow as Lean Six Sigma (LSS). Enter "Dr. Shree Nanguneri," with his expertise in LSS methodologies and strategies and experience in LSS deployments across corporations, continents and cultures. In "#LEAN SIX SIGMA tweet Book01," Dr. Shree shares insights with you derived from his team, professional, and personal experiences in LSS deployments. He focuses on DMAIC (Define, Measure, Analyze, Improve and Control), considered the hallmark of the LSS problem solving methodology showing how it is founded upon the premise of common people coming together for a common cause, applying common sense to achieve uncommon results. You will find his teachings equally applicable to diverse spheres including general manufacturing, product prototyping, engineering validation, production trials, final manufacturing launches, call center customer service, website back office management operations, accounts payables or receivables and sales closure cycles. You will understand what makes LSS work, where deployment brittleness could occur and what to watch out for as you speed up your business processes. By using the proven and popular tweet format, Dr. Shree has 'walked his talk.' He has honed his personal technique of transferring knowledge, making the lessons in his book easy to absorb and assimilate. With knowledge that you can immediately apply to your work environment, this book helps you stay on top of the requirement to marry performance with speed and customer requirements so that your processes remain competitive at all times. This handy book will find its nook on every professional's bookshelf. "#LEAN SIX SIGMA tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book It Operations Management Tweet Book01 written by Peter Spielvogel and published by Happy About. This book was released on 2011-04-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing IT infrastructure has always been challenging, and virtualization and cloud computing make this even more difficult. Authors Spielvogel, John Haworth, and Sonja Hickey explain how to manage IT infrastructure, while encouraging readers to think a different way about some of their decisions.

Download or read book EXPERT EXCEL PROJECTS Tweet Book01 written by Larry Moseley and published by Happy About. This book was released on 2011-08-03 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moseley debunks the myth that Excel spreadsheets are intrinsically unreliable. In truth, they are the reverse, but inadequate or unclear thinking applied to their setup can lead to erroneous results. Conversely, proper planning and implementing of any Excel projects invariably leads to better and more complete decision making.

Download or read book Engage Tweet Book01 written by Maryann Baumgarten and published by Happy About. This book was released on 2013-01-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort? Authors "Maryann Baumgarten" and "Lisa Smith" know that we all feel engaged when we care and connect to something larger than ourselves. They realize that even though so many of us see work as a time- and energy-sucking drain, a few shifts in organizational behavior and direction can turn that perspective on its head. Their new book, "#ENGAGE tweet: How Leaders Bring More Energy into Work and Life," contains 140 actionable pieces of wisdom that employers and senior managers can start using today to make people engaged and connected with their work and workplaces. "#ENGAGE tweet" focuses on bringing clarity to the work environment by answering several fundamental questions. What needs are being fulfilled through work? Conversely, what needs are as yet unmet? How does any employee be made to feel more balanced and connected to their true motivations? Finally, how can any employee realize that they can indeed change their circumstances to make work engaging, meaningful, and fun? For any employer who has grappled with the issue of discontentment at work, or for any employee who would like to turn around their workdays to make them pleasurable and meaningful, "#ENGAGE tweet" is an actionable book that will engage mind and spirit, to bring about positive realignment and empowerment. "#ENGAGE tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Download or read book My Brand Tweet written by Laura Lowell and published by Happy About. This book was released on 2011 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.

Download or read book CORPORATE GOVERNANCE Tweet Book01 written by Brad Beckstead and published by Happy About. This book was released on 2012-09 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: CPA Brad Beckstead knows how difficult it can be for small public companies, or newly-public entities, to remain in constant compliance of federal regulation. In his new book, #CORPORATE GOVERNANCE tweet, Brad condenses all his professional experience and expertise into wisdom that a brand new public entity can deploy today. In simple language that even a layman can absorb and appreciate, and using the quick-to-action tweet format, Brad explains what corporate governance means and how it should be effectively implemented for the benefit of the public organization. The reader comes away with a lucid understanding of how corporate governance and effective systems of internal controls should be deployed in order to protect the interests in all parties involved in a public company.

Download or read book after College Tweet Book01 written by Matthew Chow and published by Happy About. This book was released on 2013 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployed For those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty. As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college. The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).