Download or read book Content Confessionals of an Instagram Influencer written by Joy Harrington and published by . This book was released on 2020-08-03 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content. The simplest way to show up for your business every single day and yet the HARDEST thing to consistently produce that is good quality, attracts your tribe and most importantly - converts sales. Yes, if you are producing the right content, your sales should convert more easily because you are showing your avatar (ideal client) that you: 1. Understand her2. Speak her language3. Are a credible resource4. Have what she WANTS (not just what she needs)Most people who want an online business or want to be an "influencer" KNOW that they have to show up daily with content but they have no idea where to start, what to talk about or how to package it up correctly so they either:1. Avoid it2. Do a poor job of it by slapping something up because "hey, something is better than nothing right?" (wrong PS)3. They look at what others are writing and try to reproduce something similar thinking that if it worked for others it will work for them. Does any of this sound familiar yet? Girl, I've been there because I have done all of these things. When the only training on content is books written about social media selling tactics, it can be hard to translate that to your OWN story, your own business, your own ideal client and your online presence am I right??THIS book will focus on growing you into a master of content with awesome posts AND will also give you the prompts to create your posts right here. Every day when you need to create a post, just open this book, pick the type of post you want to do and use the prompts to create a post that is AUTHENTIC, engaging and will set you apart from others in your industry. This happens by sharing your authentic voice in a way that creates bonding with your audience AND sets you up as their teacher/leader that they want to trust and buy from.
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Download or read book Heartbroke written by Chelsea Bieker and published by Catapult. This book was released on 2023-04-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of Godshot and “a pitch-perfect ventriloquist of extraordinary talent and ferocity” (T Kira Madden) comes a defining book of Californian stories where everyone is seeking or sabotaging love United by the stark and sprawling landscapes of California’s Central Valley, the characters of Heartbroke boil with reckless desire. A woman steals a baby from a shelter in an attempt to recoup her own lost motherhood. A phone-sex operator sees divine opportunity when a lavender-eyed cowboy walks into her life. A mother and a son selling dream catchers along a highway that leads to a toxic beach manifest two young documentary filmmakers into their realm. And two teenage girls play a dangerous online game with destiny. Heartbroke brims over with each character’s attempt to salvage grace where they can find it. Told in bright, snapping prose that reveals a world of loss and love underneath, Chelsea Bieker brilliantly illuminates a golden yet gothic world of longing and abandonment under an unrelenting California sun.
Download or read book Newspaper Confessions written by Julie Golia and published by Oxford University Press. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Newspaper Confessions chronicles the history of the newspaper advice column, a genre that has shaped Americans' relationships with media, their experiences with popular therapy, and their virtual interactions across generations. Emerging in the 1890s, advice columns became unprecedented virtual forums where readers could debate the most resonant cultural crises of the day with strangers in an anonymous yet public forum. The columns are important - and overlooked - precursors to today's digital culture: forums, social media groups, chat rooms, and other online communities that define how present-day American communicate with each other. This book charts the rise of the advice column and its impact on the newspaper industry. It analyzes the advice given by a diverse sample of columns across several decades, emphasizing the ways that advice columnists framed their counsel as modern, yet upheld the racial and gendered status quo of the day. It shows how advice columnists were forerunners to the modern celebrity journalist, while also serving as educators to audience of millions. This book includes in-depth case studies of specific columns, demonstrating how these forums transformed into active and participatory virtual communities of confession, advice, debate, and empathy"--
Download or read book Influencer Politics written by Johanna Arnesson, Hanna Reinikainen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Campaign Confessions written by John Laschinger and published by Dundurn. This book was released on 2016-09-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.
Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Download or read book A History of Wild Places written by Shea Ernshaw and published by Simon and Schuster. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “riveting, atmospheric thriller that messes with your mind in the best way” (Laini Taylor, New York Times bestselling author), three residents of a secluded, seemingly peaceful commune investigate the disappearances of two outsiders. Travis Wren has an unusual talent for locating missing people. Often hired by families as a last resort, he takes on the case of Maggie St. James—a well-known author of dark, macabre children’s books—and is soon led to a place many believed to be only a legend. Called Pastoral, this reclusive community was founded in the 1970s by like-minded people searching for a simpler way of life. By all accounts, the commune shouldn’t exist anymore and soon after Travis stumbles upon it…he disappears. Just like Maggie St. James. Years later, Theo, a lifelong member of Pastoral, discovers Travis’s abandoned truck beyond the border of the community. No one is allowed in or out, not when there’s a risk of bringing a disease—rot—into Pastoral. Unraveling the mystery of what happened reveals secrets that Theo, his wife, Calla, and her sister, Bee, keep from one another. Secrets that prove their perfect, isolated world isn’t as safe as they believed—and that darkness takes many forms. “As spine-chilling as it is beautifully crafted” (Ruth Emmie Lang, author of Beasts of Extraordinary Circumstance), A History of Wild Places is a story about fairy tales, our fear of the dark, and losing yourself within the wilderness of your mind.
Download or read book The Skinny Confidential written by Lauryn Evarts and published by Macmillan. This book was released on 2014-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.
Download or read book Media Audiences written by Sue Turnbull and published by Bloomsbury Publishing. This book was released on 2020-05-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Download or read book Elephants in the Room written by Suraj Laxminarayanan and published by . This book was released on 2018-12-13 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ragtag group of friends are planning a bank heist to end their cash crunch. Novices to crime, they are driven more by emotions than skill - their plan seems fool proof, or so they think. In another part of the city, a gang of seasoned dacoits has botched up a job and now owes money to the local crime lord. They have to either pay up or pay for it with their lives - and time is running out... In a bizarre twist of fate, both these groups are brought face-to-face. Trapped in a situation beyond the realm of their planning and experience, they must think on their feet, form quick alliances and rally behind an unlikely leader. Set against the backdrop of Chennai, where men sing gaana songs in kuppams (fishing hamlets) nestled against swanky glass-fronted buildings and life-size cut-outs of film stars and politicians, a story of love, greed, friendship, fate and the absurdity of the human condition unfolds. Suraj is a big fan of crime and mystery thrillers. Movies in the genre of crime and suspense inspired him to take up writing on similar subjects. He started by writing movie reviews. He lives in Bangalore and is a software engineer by profession. His hobbies include reading and playing tennis. Readers can connect with Suraj through the website www.authorsuraj.com.
Download or read book Influencers Online Alliances and Reconciliation in Southeast Europe written by Ivana Stepanovic and published by Taylor & Francis. This book was released on 2024-12-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding. The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitate grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasises the potential of bottom-up approaches enabled by social media. It presents the concept of “algorithmic reconciliation”, where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities. By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change.
Download or read book My City Links written by My City Links and published by My City Links. This book was released on 2021-12-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Captive Audience written by Lucas Mann and published by Vintage. This book was released on 2018-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate portrait of a marriage intertwined with a meditation on reality TV that reveals surprising connections and the meaning of an authentic life. A VINTAGE ORIGINAL. In Lucas Mann's trademark vein--fiercely intelligent, self-deprecating, brilliantly observed, idiosyncratic, personal, funny, and infuriating--Captive Audience is an appreciation of reality television wrapped inside a love letter to his wife, with whom he shares the guilty pleasure of watching "real" people bare their souls in search of celebrity. Captive Audience resides at the intersection of popular culture with the personal; the exhibitionist impulse, with the schadenfreude of the vicarious, and in confronting some of our most suspect impulses achieves a heightened sense of what it means to live an authentic life and what it means to love a person.
Download or read book Going There written by Katie Couric and published by Little, Brown. This book was released on 2021-10-26 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This heartbreaking, hilarious, and brutally honest memoir shares the deeply personal life story of a girl next door and her transformation into a household name. For more than forty years, Katie Couric has been an iconic presence in the media world. In her brutally honest, hilarious, heartbreaking memoir, she reveals what was going on behind the scenes of her sometimes tumultuous personal and professional life - a story she’s never shared, until now. Of the medium she loves, the one that made her a household name, she says, “Television can put you in a box; the flat-screen can flatten. On TV, you are larger than life but smaller, too. It is not the whole story, and it is not the whole me. This book is.” Beginning in early childhood, Couric was inspired by her journalist father to pursue the career he loved but couldn’t afford to stay in. Balancing her vivacious, outgoing personality with her desire to be taken seriously, she overcame every obstacle in her way: insecurity, an eating disorder, being typecast, sexism . . . challenges, and how she dealt with them, setting the tone for the rest of her career. Couric talks candidly about adjusting to sudden fame after her astonishing rise to co-anchor of the TODAY show, and guides us through the most momentous events and news stories of the era, to which she had a front-row seat: Rodney King, Anita Hill, Columbine, the death of Princess Diana, 9/11, the Iraq War . . . In every instance, she relentlessly pursued the facts, ruffling more than a few feathers along the way. She also recalls in vivid and sometimes lurid detail the intense pressure on female anchors to snag the latest “get”—often sensational tabloid stories like Jon Benet Ramsey, Tonya Harding, and OJ Simpson. Couric’s position as one of the leading lights of her profession was shadowed by the shock and trauma of losing her husband to stage 4 colon cancer when he was just 42, leaving her a widow and single mom to two daughters, 6 and 2. The death of her sister Emily, just three years later, brought yet more trauma—and an unwavering commitment to cancer awareness and research, one of her proudest accomplishments. Couric is unsparing in the details of her historic move to the anchor chair at the CBS Evening News—a world rife with sexism and misogyny. Her “welcome” was even more hostile at 60 Minutes, an unrepentant boys club that engaged in outright hazing of even the most established women. In the wake of the MeToo movement, Couric shares her clear-eyed reckoning with gender inequality and predatory behavior in the workplace, and downfall of Matt Lauer—a colleague she had trusted and respected for more than a decade. Couric also talks about the challenge of finding love again, with all the hilarity, false-starts, and drama that search entailed, before finding her midlife Mr. Right. Something she has never discussed publicly—why her second marriage almost didn’t happen. If you thought you knew Katie Couric, think again. Going There is the fast-paced, emotional, riveting story of a thoroughly modern woman, whose journey took her from humble origins to superstardom. In these pages, you will find a friend, a confidante, a role model, a survivor whose lessons about life will enrich your own.
