Download or read book Copywriting Is written by Andrew Boulton and published by Gasp Books. This book was released on 2021-03-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Download or read book Content and Copywriting written by Margo Berman and published by John Wiley & Sons. This book was released on 2024-07-31 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

Download or read book Copywriting Essentials for Content Marketing written by Mia Gordon and published by Createspace Independent Publishing Platform. This book was released on 2015-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask.The recipe for writing compelling content contains many important ingredients:- Capturing & holding readers attention- Creating desire & motivation- Connecting with readers' fears & hot buttons- Building trust, confidence & removing obstacles- Delivering & demonstrating value- Building value & justification for purchasing- Many more 'secret sauce' ingredients.If you know how to combine these ingredients inthe right way, you can easily create copy that's clear,concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff!Without hype, fluff or anything obviously 'salesy!'Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy!Increase conversion rates from your content.Build trust and stronger relationships with your readers.Create followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

Download or read book Net Words Creating High Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Download or read book Copywriting that Sells High Tech written by Janice M. King and published by WriteSpark Press. This book was released on 2006 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Content Marketing For Traffic And Sales written by Daniel Daines-Hutt and published by . This book was released on 2019-10-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it-No more anxiety-No more feeling like somethings missing-Yes to more traffic-Yes to conversions-Yes to more sales (and letting your content sell for you)Heck... yes to writing less often, but driving real resultsWhat if you could run traffic to a single page, and get sales?That's what the paid ad guys doThey know how people work, and how to get them to take actionThey understand human psychology and how to structure messages to get their goalIt's good, but when the ad turns off?...the sales stopBut what if you could take those same principles, and apply them to your content marketing?To create content that attracts?That moves people?That drives them to take an action?That continues to get traffic, and be an asset years after your wrote it?Content so good you can get off the content hamster wheel and still make sales?In this book we walk you through the exact same strategy that we use for our OWN marketingWe cover: -The 3 part content strategy to create content to attract your audience, automate your sales and scale with traffic systems(It's how we've not written an article for 10 months, but our traffic grows daily)- A plug and play content planning process, to connect the dots and drive more sales-The 3 types of salesperson, and how to become the most powerful version using advanced sales psychology-How to plant your flag and be seen as an authority in your space, with just your first few articles-The 4 traffic systems you need to leverage to grow your business effectively with content-The 9 content archetypes you'll ever use-How to create 'pre-frame' sales content to automate your sales process-How to write high value how to guides that convert readers into subscribers-How to create kick ass case studies using the same template that generated us $3 Million in client requests in 2 weeks-How to repackage your readers success into 3rd party referrals to convert skeptics-How to use the 'Red Carpet Effect' to get the attention of major influencers, and be seen as their peer-How to build your own 'Big Mac' and stand out in your space-How to capture those last minute window shoppers and convert them to your offer-How to create a REAL Ultimate Guide that can grow your audience, authority and SEO rankings-How to create high value Data backed guides to get HUGE amounts of backlinks-How to find content topics, research your audience, go behind the scenes with competitors and have enough topics to last you for years-A step by step writing and editing process to get your content complete, and stand out-The 9 viral triggers that make the best performing content online-How to get past the major roadblocks that stop first time and even experienced writers-How to write a '30 minute' first draft-How to edit for the 4 major goals-How to improve your contents layout and your audiences perception of value-How to pull them in, connect emotionally, and get them to take action-How to convert more readers into leads than ever before (And the method we use to get between 17-83% of our readers into subscribers)-How to help the Google gods understand your articles, so you can finally rank-The 2 sides of content marketing, and what you need to do-How a single article is worth $200k per year, and what it means in terms of your own strategy-How to Amplify your message to get new readers, on automation, without any new contentNot only that?But we also included an added Audio Bonus so you can listen and learn, at home or on your commute!Are you ready to start getting more from your content?To finally have it work for you?Then lets get started!Scroll back up and click 'Buy Now'

Download or read book Concept to Conclusion How to Write a Book written by Jyssica Schwartz and published by . This book was released on 2019-11-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've been wanting to write a book for YEARS. Life gets in the way, and hey, the idea of writing a whole book feels overwhelming! So, you keep pushing it off to someday. This book is about how to write that book. There is a process for writing a book and I am going to break it down to the nuts and bolts for you. You can definitely, absolutely, 100% write a book. Here's the catch: This book is not about writing any book quickly. It's about writing a good book on a deadline. I am not promising you some clickbait-y idea of writing a book in 3 or 13 or even 30 days. I am promising (and delivering!) you a step-by-step guide to take you from initial concept to the conclusion of your manuscript and beyond. In "Concept to Conclusion," we will be diving deep into the process of writing your nonfiction book, including details and examples. Some of what you'll learn in this book is how to: Identify your audience Create an outline Write a chapter Understand the editing process Know your publishing options Use your book as a marketing tool ...and more! It's time to realize your dream of becoming a published author. You don't need to be 30 years deep in your field or have an English degree. You just need to take the time and effort to share your message with the world -- and this book to show you how to do it.

Download or read book Start Run a Copywriting Business written by Steve Slaunwhite and published by Self-Counsel Press. This book was released on 2012-02-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst