Download or read book Contemporary Marketing and Human Resource Management in the Hotel Industry written by Christoph Müller and published by GRIN Verlag. This book was released on 2017-02-15 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.
Download or read book Human Resource Management in the Hospitality Industry written by Michael John Boella and published by Routledge. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.
Download or read book Handbook of Human Resource Management in the Tourism and Hospitality Industries written by Ronald J. Burke and published by Edward Elgar Publishing. This book was released on 2018-01-26 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today.
Download or read book Human Resource Management in the Hospitality Industry written by Michael J. Boella and published by Routledge. This book was released on 2019-08-02 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a ‘process’ approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment. Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends relevant to the hospitality industry including: changing labour market profiles and the ‘gig’ economy, the digital transformation of HRM practices, employer branding developments, talent management strategies, employee well-being considerations, and contemporary concerns over diversity, gender and harassment at work. Five new chapters on: organizational culture, modern labour markets, emotions and well-being, careers in hospitality, and digital HRM. New international case studies throughout to explore key issues and show real-life applications of HRM in the hospitality industry. Written in a user-friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Download or read book Contemporary Human Resources Management in the Tourism Industry written by Tüzünkan, Demet and published by IGI Global. This book was released on 2018-08-24 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is the largest service industry and the largest employment generator in the world. This was made possible by increasing globalization and disposable income, with the labor force playing an important role. Factors such as quality of services and business performance depend on a well-educated, well-trained, skilled, enthusiastic, and committed workforce. Contemporary Human Resources Management in the Tourism Industry is a pivotal reference source that provides research on the role of human resource departments in creating value for the workplace through innovation and efficient work processes. While highlighting topics such as organizational structure, gender equality, and employee motivation, this publication explores the development of organizational culture, as well as methods of translating business strategy into action through dramatically managing staff on all levels in the tourism industry. This book is ideally designed for human resources managers, business owners, business professionals, researchers, and academicians seeking current research on the organizational skills and strategies necessary in creating effective tourism businesses.
Download or read book Contemporary Marketing Management for Tourism and Hospitality written by Nikolaos Stylos and published by Palgrave Macmillan. This book was released on 2024-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers. Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.
Download or read book Human Resource Management in the Hotel Industry written by Kim Hoque and published by Routledge. This book was released on 2013-01-11 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, human resource management has come to be viewed as the dominant paradigm within which analyses of the world of work have been located. This volume examines the nature and assesses the impact of HRM within a highly under-researched division of the service sector, namely the UK hotel industry. Common perceptions of management practices in the hotel industry typically include work intensification, high labour turnover, lack of training and poor career prospects, and casualised terms and conditions of employment. Using data from a survey of over 200 hotels, this book challenges such stereotypes by demonstrating that this part of the service sector is just as likely to have experimented with new approaches to HRM as the manufacturing industry. It suggests that primary influences on managerial decision-making in the hotel industry are no different from the primary influences affecting decision-making elsewhere, countering the argument that mainstream management theories are inapplicable within the hotel industry. Furthermore, where hotels emphasise the importance of service quality enhancement and where they introduce HRM as an integrated, mutually supporting package of practices, a strong relationship between HRM and organisational performance is proposed.
Download or read book The Contemporary Hotel Industry written by Charalampos Giousmpasoglou and published by Springer Nature. This book was released on with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Download or read book Human Resource Management written by Sandra Watson and published by Burns & Oates. This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides an examination of the problems and issues raised in human resource management. Divided into three sections the book covers employee resourcing, employee development and employee relations.
Download or read book The International Hotel Industry written by Timothy L. G. Lockyer and published by Psychology Press. This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case studies and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability."--BOOK JACKET.
Download or read book Human Relations Management in Tourism written by Valeri, Marco and published by IGI Global. This book was released on 2024-02-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Relations Management in Tourism delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry. As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry. Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector.
Download or read book Strategic Human Resource Management in the Hospitality Industry A Digitalized Economic Paradigm written by Kankaew, Kannapat and published by IGI Global. This book was released on 2023-03-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resources are critical within organizations, particularly in the modern world where technology can be acquired to produce the same quality of products. Today, in the context of the digitalized economy, hospitality organizations must ensure their human resources are evolving with the times to remain competitive. Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm discusses strategic human resource management in the hospitality industry and sheds light on every aspect of human resource management in the hospitality industry globally, such as from selection, recruitment, training and development, performance management, compensation and benefit, and employee retention. Covering key topics such as technology integration, leadership, and tourism, this reference work is ideal for industry professionals, managers, business owners, administrators, policymakers, researchers, academicians, scholars, instructors, and students.
Download or read book Routledge Handbook of Hospitality Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2017-10-02 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Download or read book Human Resource Management in the Hospitality Industry written by Michael J. Boella and published by Routledge. This book was released on 2013-03-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment. Since the eighth edition of this book there have been many important developments in this field and this ninth edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, growth of international multi – unit brands, role of employer branding, talent management, equal opportunities and managing diversity. All explored specifically within the Hospitality Industry The text explores key issues and shows real life applications of HRM in the Hospitality industry and is informed through the authors’ research projects within Mitchells & Butler's plc, Pizza Express, Marriott Hotels and Café Rouge. An extended case study drawing from the authors’ experience working with Forte and Co., Centre hotels, Choice Hotels and Bass, Price Waterhouse and Grant Thornton Written in a user friendly style and with strong support from the Institute of Hospitality, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Download or read book Managing Hospitality Organizations written by Robert C. Ford and published by SAGE Publications. This book was released on 2018-11-30 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Students will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.
Download or read book Marketing Strategy For Hotel Business written by Murniati - and published by BookRix. This book was released on 2020-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
