Download or read book Contemporary Canadian Marketing Cases written by and published by . This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 50 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.

Download or read book Contemporary Canadian Marketing Cases written by H. F. MacKenzie and published by . This book was released on 2010-10-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and current, this Canadian case book promotes active participation and discussion in the classroom. A collection of 40 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills. A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike.

Download or read book Marketing Insights written by Marvin G. Ryder and published by Dryden. This book was released on 1994-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Canadian Marketing Cases Second Edition written by H. F. MacKenzie and published by Pearson Prentice Hall. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Cases written by Gordon H. G. McDougall and published by Prentice Hall, c2003, [i.e. 2002]. This book was released on 2002-01-07 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for a variety of marketing courses at the college and university level. Canadian Marketing Cases is written with today's college and university students in mind. The book is designed to provide diverse challenges for the student -- in line with the constantly expanding scope of marketing. No longer are marketing issues limited to the concerns of large companies selling manufactured goods in Canada. Today, Canadian companies need to think about worldwide markets and to anticipate and meet threats from foreign competitors. In addition, over half the economy is concerned with the marketing of services; the cases in this book contain many examples from services marketers in both the profit and nonprofit sectors.

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Download or read book Canadian Books in Print Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Basic Canadian Marketing Cases written by Gordon H. G. McDougall and published by . This book was released on 1992 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing in Canada written by Harold J. Segal and published by Holt, Rinehart & Winston of Canada. This book was released on 1974 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing written by Kenneth G. Hardy and published by Scarborough, Ont. : Allyn & Bacon Canada. This book was released on 1994 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing written by Charles B. Weinberg and published by . This book was released on 1991 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing written by Charles B. Weinberg and published by McGraw-Hill Ryerson Limited. This book was released on 1988 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing written by Louis E. Boone and published by Cengage Learning Canada Inc. This book was released on 2015-05-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and establish relationships with new users every step of the way. Just like the very best brands in the business world, Contemporary Marketing continues to evolve, both as a product and as a brand. This fourth Canadian edition of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, the patterns of innovation and excellence established at the beginning have remained steadfast. The conversational style and example-driven content breathe life into the exciting concepts and issues facing today’s marketers and are at the core of Contemporary Marketing’s student-centered approach. In keeping with the tradition of innovation and excellence that has made Contemporary Marketing a success, this edition is available with MindTap, an online platform that provides a learning path that gets students thinking like marketers.

Download or read book Canadian Marketing written by Weinberg and published by . This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Cases and Exercises written by McDougall and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Books in Print written by and published by . This book was released on 2003 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt: