Download or read book Contemporary Business written by Louis E. Boone and published by Wiley. This book was released on 2018-05-30 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Download or read book The Complete Book of Contemporary Business Letters written by Strategic Communications and published by Round Lake Publishing. This book was released on 1996 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Fulltext Sources Online written by and published by . This book was released on 2008 with total page 1708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investing In The Modern Age written by Rachel E S Ziemba and published by World Scientific. This book was released on 2013-05-21 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses many key topics in investment and risk management, the global economic situation and the shift in global investment strategies. It was largely written during the period of 2007-12, one of the most tumultuous times in global financial markets which called into question not only tenets of economic forecasting and also asset allocation and return strategies. It contains studies of how investors lose money in derivative markets, examples of those who did not and how these disasters could have been prevented. The authors draw some conclusions on the impact of the structural shifts currently underway in the global economy as well as how cyclical trends will affect these industries, the globe and key sectors. The authors zoom in on key growth areas, including emerging markets, their interlinkages and financial trends.The book also covers risk arbitrage and mean reversion strategies in financial and sports betting markets, plus incentives, volatility aspects, risk taking and investments strategies used by hedge funds and university endowments. Topics such as stock market crash predictions, asset liability planning models, various players in financial markets and the evaluation of the greatest investors are also discussed.The book presents tools and case studies of real applications for analyzing a wide variety of investment returns and better assessing the risks which many investors have preferred to ignore in the search of returns. Many security market regularities or anomalies are discussed including political party and January effects as is the process of building scenarios and using Kelly and fractional Kelly strategies to optimize returns.
Download or read book Business Statistics for Contemporary Decision Making written by Ignacio Castillo and published by John Wiley & Sons. This book was released on 2023-05-08 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Download or read book Franchise Opportunities Handbook written by United States. Domestic and International Business Administration and published by . This book was released on 1986 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Download or read book Modern Portfolio Optimization with NuOPTTM S PLUS and S BayesTM written by Bernd Scherer and published by Springer Science & Business Media. This book was released on 2007-09-05 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years portfolio optimization and construction methodologies have become an increasingly critical ingredient of asset and fund management, while at the same time portfolio risk assessment has become an essential ingredient in risk management. This trend will only accelerate in the coming years. This practical handbook fills the gap between current university instruction and current industry practice. It provides a comprehensive computationally-oriented treatment of modern portfolio optimization and construction methods using the powerful NUOPT for S-PLUS optimizer.
Download or read book Themes in Modern European History Since 1945 written by Rosemary Wakeman and published by Routledge. This book was released on 2003-06-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve chapters consider the key political, cultural and economic changes of post-1945 Europe.
Download or read book Telecommunications Update written by and published by . This book was released on 1987 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1899 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Download or read book The Writer s Market written by and published by . This book was released on 1998 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Franchise Opportunities Handbook written by and published by . This book was released on 1986 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
