Download or read book Consumption In Malaysia Meeting of New Changes Penerbit USM written by Malliga Marimuthu and published by Penerbit USM. This book was released on 2016-06-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM
Download or read book Consumption in Malaysia written by Malliga Marimuthu and published by . This book was released on 2016 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Environmental Concerns in Malaysian Construction Industry written by Nazirah Zainul Abidin and published by Penerbit USM. This book was released on 2016-11-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As the construction industry continues to develop within the natural environment, the industry has to take strong measures to ensure that its activities are in harmony with the environment. The challenge for the construction sector is not just to respond to the need for adequate housing and rapid urbanisation, but to do it in a way that is socially and ecologically responsible. This book begins with the current progress of the construction industry in Malaysia before shifting to the fragile relationship between construction and environment. Knowing the rapid development in Malaysia and how construction can affect the environment, this book delves into some evidence of environmental degradation in Malaysia. In the mist of degradation, there is some light shone by the government agencies, state government and some construction players who have initiated several actions to improve present situation. Construction players must be ready to address these concerns, aware of the requirements and comply with it, while the government must be ready to implement and enforce the requirement. An effective planning, implementation and monitoring is vital if the environment is to be part of the culture of the construction industry everywhere.
Download or read book Mahathir on Science and Technology First Edition Penerbit USM written by Universiti Sains Malaysia and published by Penerbit USM. This book was released on 2014-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
Download or read book Ecological Modelling for Sustainable Development Penerbit USM written by Koh Hock Lye and published by Penerbit USM. This book was released on 2015-08-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the current global scenario, which highlighted the importance of sustainable development and sustaining natural resources, the theme selected for the 2nd Regional ECOMOD 2007 Conference was indeed appropriate. This conference has generated overwhelming interest and I am sure the participants have focussed diligently on the serious issues concerning important environmental issues and steps needed to be taken towards a sustainable development and management of our natural resources and environment. As governments in the Asian region introduce new initiatives and development policies to rejuvenate and protect their environment and natural resources, it is imperative that universities and research institutions play a fundamental role in ensuring that the objectives of these policies are realized. Such institutions can complement government proposals by embarking on research that is relevant and valuable to the needs of respective nations and pursuing extensive research so that the outcome and technology generated can be transferred effectively to the end users. This concerted effort by all the researchers from different fields to improve and manage our natural resources should be lauded. I strongly believe that this conference is an extraordinary testimony to our capacity building at regional and local levels. I believe USM has something interesting to share with all of you in this area. Finally, on behalf of the Organizing Committee, I hope readers will find this book of proceedings useful, informative and stimulating.
Download or read book Reengineering Local Knowledge Life Science and Technology Penerbit USM written by Norizan Esa and published by Penerbit USM. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents local knowledge about issues on life, science and technology. It presents the related science and technology knowledge, new applications or developments that have taken place based on local knowledge. It consists of papers that illustrate the contribution of local knowledge to scientific investigation, unearth unknown or little known significance of local plant and animal resources, as well as their management and conservation. The argument for the importance of modern techniques to increase the supply of natural resources through scientific manipulations is clear. However, traditional methods that ensure better quality and resilience is recommended. Integration of the traditional with the modern is explored, using disaster management strategies and integrative health care system as examples. Another aspect explored in this book is the changing food culture among the three main ethnics groups in Malaysia due to their interactions within a multicultural society. This book also highlights the contribution of local knowledge in developing animation technology. Experimentation with GIS technology in the performing arts to map a dance performance is an example of trans-disciplinary collaboration between technology and the arts. This book serves to expand knowledge in science and technology that deals with local knowledge, and make it accessible to a wider, global audience beyond the Malay world.
Download or read book Doctors and Pharmaceutical Industry Insight from Malaysian Scenario Penerbit USM written by Imran Masood and published by Penerbit USM. This book was released on 2015-07-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between doctors and the pharmaceutical industry has received significant attention from both the policy makers and consumers groups over the last few years. lt had been reported in many international literatures that physicians meet with pharmaceutical representatives several times in a month and accept many gifts, cash payments, drug samples, meals, as well as travelling expenses to attend educational and recreational events. Within this context, a study was carried out to identify and to document various promotional techniques used by pharmaceutical industry directed towards general practitioners practicing in Malaysia.This study was a cross-sectional study, involving registered GPs practicing in Malaysia.
Download or read book National Medicines Policy A Malaysian Perspective Penerbit USM written by Salmah Bahri and published by Penerbit USM. This book was released on 2014-11-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of the health policy of a country, national medicine policy should be an essential section which aimed at rational use of pharmaceuticals. World Health Organization supports country to develop, implement and monitor the effectiveness of national medicines policy’s guidelines, strategies and plans. A good and effective national medicine policy will ensure the availability, affordability, accessibility and rational usability of essential medicine, and traditional, complementary and alternative medicine. National medicine policy will make sure that medicines in the country are not only safe, effective and of good quality, but they must also be cost effective. When this book was written, Malaysia still has not had any comprehensive document on the national medicine policy. A study was conducted to evaluate the status of the pharmaceutical sector in relation to the national medicine policy components. This book provides information about the status of medicine policy in the country and to what extent the medicine policy makers recognize and are aware of the existence of medicine policy in the country. How can we expect for effective and reliable policies, if policy makers do not know or are not sure about the national medicine policy and the various medicine policies available in the country! The book is designed for academicians, practitioners, students, as well as policy makers in the health care institutions. The authors hope that these group of readers will appreciate the significant contribution of effective and reliable medicine policy for a country, especially for the developing nations.
Download or read book Energy and Bulding Control Systems in the Tropics Penerbit USM written by Sharifah Fairuz Syed Fadzil and published by Penerbit USM. This book was released on 2014-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with both passive and active methods of controlling the environmental performance of buildings in hot tropical climates such as Malaysia. In these climates the building fabric plays a crucial role in determining the indoor environment and maintaining reasonable thermal comfort. Useful and practical examples from local case studies are used to illustrate solutions. While the book is of a technical nature and based on academic research, the language is suitable for both students and the general public. The book offers a significant contribution towards the move to more sustainable, energy efficient and ‘green’ buildings. It provides building designers with practical and simple solutions that are based on a sound understanding of building physics.
Download or read book Towards a Sustainable Built Environment in Malaysia written by Mahyuddin Ramli, Hugh Byrd. and published by Penerbit USM. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities have a metabolism that requires energy, food, materials and water to be supplied and waste products to be removed. If cities are to remain the engines of economic growth they also require an input of knowledge as well as commodities. This fuels innovation and the skills that lead to economic success. With economic success comes the input of people and investment that require new buildings and the conservation of existing buildings. This, in turn, requires an input of both building materials and the knowledge of manufacturing and assembling them efficiently and effectively. This book reviews these aspects of development from an academic point of view and covers a wide area of professional expertise including planning, tourism, architecture, structural engineering, project management, air and water quality, conservation, landscape design, waste management and many other issues that impact on urbanism in Malaysia.
Download or read book Teaching and Learning Language Current Trends and Practices Penerbit USM written by Ambigapathy Pandian and published by Penerbit USM. This book was released on 2014-11-25 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a collection of papers that relate to the challenges and problems posed by the ever-changing and diversified nature of today’s classroom. The papers discuss and demonstrate methodologies and learning strategies, and in the process, recommend effective practices that are practical and open to adaptation for different teaching and learning contexts. They range from suggestions on how to exploit information technology resources to individual or specific case studies. These case studies report on a variety of contextual issues and problems that are specified to particular learning contexts. This book, therefore, thus not only offers examples of tried and tested teaching strategies but also offers useful insights into specific sociocultural problems that are experienced by learners as well as teachers and interested stakeholders in particular settings and countries. The papers offer a comprehensive documentation of past as well as present problems faced by teachers, policy makers and students, and discuss ways and strategies of overcoming such problems such that the teaching and learning process is not only enhanced but made more meaningful and fulfilling to both teachers and learners. The inherently global perspective of the papers in this book makes it an enriching compendium.
Download or read book Communication and Environment Sustainability and Risks Penerbit USM written by Hamidah Abd. Hamid and published by Penerbit USM. This book was released on 2014-11-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a dearth of literature on environmental communication within the non-western world. The few existing ones are scattered and not easily available.Thus, there is a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme “Transformation for a Sustainable Tomorrow”, organised by the School of Communication, Universiti Sains Malaysia (USM), attracted scholars, practitioners and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted in the selection of 24 papers to be compiled into this edited volume. The escalating degradation of environment locally and globally was the main concern that prompted discussions on how sustainability can be advocated. The development process in many countries, economic activities and political decisions on issues such as deforestation for timber logging, rapid urbanisation, pertinently points out that environmental degradation and any communication on environmental change has to be grounded and located within the wider context of social, politics and economics of the society. Communication and environmental communication for that matter have also to be understood within these wider contexts. Many would agree that a constant and consistent flow of information communicated through different channels to different stakeholders at the right time and destinations can help raise awareness and consciousness of environmental problems, protection and preservation. This vital information can enable the public and stakeholders to make informed choices, and take actions whenever possible. A lack of communication and information will inordinately exacerbate the situation of environmental degradation. This book thus highlights how the environment is being treated in the media, communicated to the society and impacted nations. The chapters are grouped into the following sections: Theoretical and conceptual issues; Media content and the environment; Politics, communication and the environment; Corporate social and environmental responsibility; and Citizen participation, human rights and the environment. The editors acknowledge the excellent contributions of all the authors and are indebted to the members of the review panel, the external reviewer, USM Publications Committee and staff of Universiti Sains Malaysia Press for their help in ensuring the quality of this volume. Most importantly, we express our gratitude to USM for providing the financial support for the international conference and making it possible to publish this book. The Editors January 2012 Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
Download or read book Curriculum Development Materials Design and Methodologies Trends and Issues Penerbit USM written by Ambigapathy Pandian and published by Penerbit USM. This book was released on 2016-11-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects an exceptional collection of articles, literature reviews and research finding primarily linked to curriculum and material development activities. The book covers various aspects from the theoretical frameworks and research findings that govern curriculum and material development processes to actual classroom practices that incorporated learners’ needs and contexts. Articles and research findings selected and presented in this book are primarily based on practicing school teachers’ interest. In addition to its wide coverage in terms of topics and contents, the book authors and contributors are from both local and abroad. This is intended for university students, curriculum planners, teachers, school administrators and teacher trainers that serve as guide for courses in language material design and curriculum and instruction.
Download or read book Constructing Future Higher Education Scenarios written by and published by Khairur Rahim Ahmad Hilme. This book was released on 2007 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Role of the University with a Focus on University Community Engagement Penerbit USM written by Munir Shuib and published by Penerbit USM. This book was released on 2016-11-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Role of the University with a Focus on University-Community Engagement The role of the university is constantly debated. With higher education a key driver in socioeconomic development, community engagement has increasingly become a fundamental role of the university. This publication provides insight into the essence of balanced university-community engagement. Readers will be privy to sustainable models as well as local and international case studies. As the chapters reveal best practices and guidelines derived from substantive projects, this book is recommended to all higher education leaders, policymakers, implementers and anyone seeking a solid understanding of university-community engagement and what such engagement entails.
Download or read book JIRCAS Working Report written by and published by . This book was released on 2013 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seamless Learning written by Chee-Kit Looi and published by Springer. This book was released on 2019-01-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the latest state of research and development in seamless learning. It consolidates various approaches to and practices in seamless learning from a range of techno-pedagogical, socio-situated and socio-cultural perspectives. Further, it details our current understanding of learning in both formal and informal settings, crossover learning, incidental learning, and context-based learning approaches, together with these aspects’ linkages to the notion of seamlessness. The book is divided into sections addressing the theorization of seamless learning, understanding informal learning, research methodological issues, technology-enabled seamless learning and real-world applications of seamless learning.
