Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Consumicidio written by Josep Mª Galí and published by Lulu.com. This book was released on 2013-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: La conclusion de este trabajo de critica social es que las conductas de consumo en las sociedades de economia capitalista tienen su origen en un caracter social inconsciente y colectivo. Este caracter es el nucleo central de un sistema basado en una estimulacion sistemica del consumo, que conduce a la humanidad hacia una crisis global de sostenibilidad. Esta crisis tendra una gravedad dificil de imaginar, y pondra en jaque nuestro progreso y el bienestar a nivel global. La via mas eficaz para prevenir y amortiguar sus efectos es la desactivacion acelerada del caracter consumista. Esta desactivacion pasa por impulsar con fuerza procesos emergentes de cambio, en el ambito de la ciudadania, de la politica y de la gestion empresarial, cambios que ayudaran a conducir a la sociedad por la via de la liberacion de la alienacion consumista y a devolver a las personas no solo su condicion de ciudadanos eticos, sino tambien el poder politico que el sistema ha puesto en manos de las empresas y los mercados.
Download or read book Millennials y consumo sostenible written by Nikolaisen Izpura, Solveg and published by ESIC. This book was released on 2021-04-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la presente investigación se estudia la brecha entre la predisposición al consumo sosteni-ble y el consumo real de la generación millennialdebida a la desconexión con las marcas, asícomo la eficacia de las medidas gubernamentales en la incentivación del consumo sostenible. El trabajo se centra en una comparación entre España, país que no cuenta con regulación espe-cífica al respecto, y Alemania, que sí la tiene. Los objetivos de la investigación han sido: i) Probarla desconexión de las marcas con la generación millennial; ii) Probar que hay un fallo en el mar-keting mixde las marcas a la hora de hacer llegar los productos sostenibles a la generaciónmillennial, y iii) Probar la eficacia de la regulación estatal en la incentivación del consumo soste-nible. El enfoque utilizado está basado en el modelo de valores, creencias y normas. La presenteinvestigación aporta un estudio de las preferencias de los millennials y un análisis de su opiniónen relación con las acciones en sostenibilidad de las grandes multinacionales.
Download or read book El consumo sostenible como perspectiva innovadora written by Enrique Ortiz de Mendivil Llano and published by . This book was released on 2010 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Planning for Change written by Matthew Bentley and published by UNEP/Earthprint. This book was released on 2008 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guidelines show how national governments can plan, develop, implement and monitor a national programme on sustainable consumption and production (SCP). This is a flexible approach to SCP programme development which will be adapted to local circumstances. The guidelines are also useful to countries that already have a SCP programme but are keen to improve and sustain the process. They contain nine case studies and several other examples of good practice, which illustrate how governments are implementing SCP programmes all over the world.
Download or read book Ciudadan a del consumo hacia un consumo m s responsable written by Carlos Ballesteros and published by Cáritas Española. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este número de Documentación Social hace una aportación a la reflexión existente sobre el consumo responsable donde se mezcla la visión académica con las experiencias prácticas; la denuncia con la propuesta; el activismo con la construcción de elementos teóricos y para la reflexión. Para ello se hace un recorrido teórico sobre las diferentes explicaciones que se han dado a cómo y porqué consumimos; se elabora un análisis de las bases morales, políticas y espirituales de un consumo comprometido; se presentan los principales postulados de partida del modelo actual de consumo; se hace un repaso al actual modelo agrícola y alimentario y su apuesta por un sistema de distribución injusto y nada respetuoso con el medio (ambiente y social); continuando con un análisis combinado del IDH y el concepto de huella ecológica, abordando la necesidad de crear y desarrollar un Índice de Sostenibilidad Humana; para finalizar se presenta un extenso repaso al comercio justo y a los debates abiertos en nuestro país para concluir con una serie de aportaciones muy prácticas sobre cómo llevar a la vida cotidiana los planteamientos de un consumo responsable.
Download or read book Sustainable Development Goals and Sustainable Supply Chains in the Post global Economy written by Natalia Yakovleva and published by Springer. This book was released on 2019-05-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of studies on current best practices for delivering sustainable development policies within supply chains. It critiques the limitations of existing business theory and practice on sustainable supply chain management, and discusses opportunities for new conceptual models for businesses to engage with Sustainable Development Goals (SDGs). It examines how businesses can work towards implementing Sustainable Development Goals in the contexts of entrepreneurial initiative, industry collaboration and regional development. SDGs renew the sustainable development agenda for global communities and ask businesses and organisations to reset their sustainable development policies. A strategy to embed sustainable development principles into business operations along the supply chain operations, which has been a conceptual and, in many instances, practitioner, business and industry achievement of the past decades, is not enough to shift the economic and social conditions of poor populations around the world. How would the global supply chains of the future look like? What social relations does it envisage? How will businesses and organisations engage with societies, environments and complex institutional contexts in emerging markets and developing countries, which are faced with issues of population growth, needed leaps in infrastructure provision, educational and health improvements, cultural and institutional shifts? The books challenges current approaches to sustainable supply chain practices guided by discussion on SDGs. It reviews implementation issues of existing sustainable development approaches, assesses the advancement of sustainable development strategies and examines the opportunities for global value chains to increase their positive social and environmental inputs in regions, communities and organisations. The book collects both conceptual and empirical studies set in a variety of business and organisational contexts, such as manufacturing, retail, procurement, cities and industrial parks. It contests the accepted axioms of sustainable practices in the global supply chains and proposes new models for organisations and production networks to engage with societies and address market and production effects on communities and institutions.
Download or read book Environmental Sustainability and Development in Organizations written by Clara Ines Pardo Martinez and published by CRC Press. This book was released on 2021-05-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to analyze contexts and perspectives in the relationships between environmental sustainability, human development and organizations. The book combines different scientific approaches for enhancing our understanding of environmental sustainability, development economics and evaluate what the actual conditions in emerging economies are and how developing new process could improve the well-being of developing countries. Employing a collaborative and interdisciplinary approach, the authors work to determine the main related factors and outcomes of the relationship between challenges and new strategies in the environmental sustainability, ultimately seeking to guide public policies to enhance the welfare of the population of an emerging economy.
Download or read book Sustainable Consumption written by Lucie Middlemiss and published by Routledge. This book was released on 2018-06-04 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Consumption: Key Issues provides a concise introduction to the field of sustainable consumption, outlining the contribution of the key disciplines in this multi-disciplinary area, and detailing the way in which both the problem and the potential for solutions are understood. Divided into three parts, the book begins by introducing the concept of sustainable consumption, outlining the environmental impacts of current consumption trends, and placing these impacts in social context. The central section looks at six contrasting explanations of sustainable consumption in the public domain, detailing the stories that are told about why people act in the way they do. This section also explores the theory and evidence around each of these stories, linking them to a range of disciplines and approaches in the social sciences. The final section takes a broader look at the solutions proposed by sustainable consumption scholars and practitioners, outlining the visions of the future that are put forward to counteract damage to environment and society. Each chapter highlights key authors and real-world examples to encourage students to broaden their understanding of the topic and to think critically about how their daily lives intersect with environmental and ethical issues. Exploring the ways in which critical thinking and an understanding of sustainable consumption can be used in daily life as well as in professional practice, this book is essential reading for students, academics, professionals and policy-makers with an interest in this growing field.
Download or read book La Tierra nuestro hogar written by María Antonia García Marín and published by . This book was released on 2006 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Editors written by Gustavo Guerrero and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-12-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.
Download or read book Achieving Economic Growth and Welfare Through Green Consumerism written by Sinnappan, Punitha and published by IGI Global. This book was released on 2023-07-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Waterbirds Around the World written by G. C. Boere and published by The Stationery Office. This book was released on 2006 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the outcome of a major international conference on waterbirds held in Edinburgh in April 2004.
Download or read book The New Consumers written by Norman Myers and published by Island Press. This book was released on 2013-04-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources, argue authors Norman Myers and Jennifer Kent in this important new book. The New Consumers examines the environmental impacts of this increased consumption, with particular focus on two commodities -- cars and meat -- that stand to have the most far-reaching effects. It analyzes consumption patterns in a number of different countries, with special emphasis on China and India (whose surging economies, as well as their large populations, are likely to account for exceptional growth in humanity's ecological footprint), and surveys big-picture issues such as the globalization of economies, consumer goods, and lifestyles. Ultimately, according to the orman Myers and Jennifer Kent, the challenge will be for all of humanity to transition to sustainable levels of consumption, for it is unrealistic to expect "new" consumers not to aspire to be like the "old" ones. Cogent in its analysis, The New Consumers issues a timely warning of a major and developing environmental trend, and suggests valuable strategies for ameliorating its effects.
