Download or read book Consumidor consciente written by Sergio Rodríguez Rodríguez and published by ESIC Editorial. This book was released on 2021-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las personas somos entes polifacéticos y complejos. Cuando consumimos productos y servicios, estamos condicionados por nuestras circunstancias, vivencias y experiencias. Resulta clave para lograr las mejores estrategias de marketing y comunicación conocer las palancas que influyen en las decisiones de consumo. La primera parte de este libro ilustra la existencia de factores que afectan a nuestro yo como consumidores y presenta modelos de respuesta del comprador que visualizan la interrelación entre ellos. La segunda parte muestra las características de lo que el autor ha denominado «el consumidor consciente». Un individuo que sabe de su poder de influencia, pero también la huella que deja. Una persona que conoce las técnicas de comunicación y marketing que utilizan las empresas. El envejecimiento de la población, las nuevas estructuras familiares, el papel de la tecnología o el empoderamiento son algunas de las claves para entender a estas personas que se han adaptado al entorno VUCA en el que vivimos. Cabe destacar que en el último capítulo se abordan los cambios que han traído los tiempos de pandemia.
Download or read book Consumo consciente written by José Luis Charro Caballero and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumir menos vivir mejor Ideas pr cticas para un consumo m s consciente written by Toni Lodeiro and published by Txalaparta. This book was released on 2008-05 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ESG nas rela es de consumo written by Fabíola Meira de Almeida Breseghello and published by Editora Singular. This book was released on 2022-11-18 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(...) Cada vez mais os consumidores se preocupam em adquirir produtos e serviços éticos, ou seja, que foram produzidos, anunciados e comercializados a partir dos princípios expostos no Pacto Global. Os produtos e serviços, na nova percepção dos consumidores, levam junto o contexto da sua linha de produção e comercialização. O livro, agora apresentado, enfrenta estes diversos problemas complexos, com análises fundamentadas e, muitas vezes, com sugestões para aprimoramento do próprio sistema. É a ciência cumprindo seu papel de trazer reflexões no intuito de melhorar as relações humanas. São 17 artigos que dão um destaque ao ESG no contexto do Direito das Relações de Consumo. Por óbvio, pela própria formação dos diversos autores – componentes do Comitê de Relações de Consumo do IBRAC (Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional) – os artigos enfrentam o universo das responsabilidades empresariais no contexto de uma sociedade de consumo. (...)" Marcelo Gomes Sodré
Download or read book Al borde de un ataque de compras written by Brenda Chávez and published by DEBATE. This book was released on 2019-10-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ofrece 73 pautas ingeniosas, sencillas y sin embargo eficaces que simplifican nuestra labor como consumidores y consumidoras sin sermonear ni culpabilizar, y nos allanan el camino hacia un modo de vida más responsable. Consumir de manera consciente, es decir, teniendo en cuenta las implicaciones sociales y medioambientales, parece una meta cada vez más difícil de alcanzar. Pero al igual que el voto, toda opción ligada al consumo es a fin de cuentas una decisión política con la que día a día perfilamos nuestra realidad, pues implica intereses de todo tipo que, sin saberlo, podemos estar apoyando en contra de nuestros propios valores. Apelando al sentido común que habita en todos nosotros y eludiendo cualquier tipo de fanatismo, Brenda Chávez entreteje de manera hábil y amena una serie de datos sorprendentes, ejemplos reveladores y consejos prácticos al alcance de cualquier persona. El primer paso para desprogramar unas lógicas de mercado que tenemos totalmente interiorizadas y que ejercen en nosotros una influencia poderosa sin que apenas nos demos cuenta.
Download or read book Ciudadan a del consumo hacia un consumo m s responsable written by Carlos Ballesteros and published by Cáritas Española. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este número de Documentación Social hace una aportación a la reflexión existente sobre el consumo responsable donde se mezcla la visión académica con las experiencias prácticas; la denuncia con la propuesta; el activismo con la construcción de elementos teóricos y para la reflexión. Para ello se hace un recorrido teórico sobre las diferentes explicaciones que se han dado a cómo y porqué consumimos; se elabora un análisis de las bases morales, políticas y espirituales de un consumo comprometido; se presentan los principales postulados de partida del modelo actual de consumo; se hace un repaso al actual modelo agrícola y alimentario y su apuesta por un sistema de distribución injusto y nada respetuoso con el medio (ambiente y social); continuando con un análisis combinado del IDH y el concepto de huella ecológica, abordando la necesidad de crear y desarrollar un Índice de Sostenibilidad Humana; para finalizar se presenta un extenso repaso al comercio justo y a los debates abiertos en nuestro país para concluir con una serie de aportaciones muy prácticas sobre cómo llevar a la vida cotidiana los planteamientos de un consumo responsable.
Download or read book Agenda acci n written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El consumo Consejos para convertirse en un consumidor consciente written by and published by . This book was released on 2015 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El Consumidor consciente written by Albert Vinyals i Ros and published by . This book was released on 2016 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable Consumption written by Alberto do Amaral Junior and published by Springer Nature. This book was released on 2019-10-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad understanding of whether law plays a role in influencing patterns of sustainable consumption and, if so, how. Bringing together legal scholars from the Global South and the Global North, it examines these questions in the context of national, transnational and international law, within single and plural legal systems, and across a range of sector-specific issue areas. The chapters identify how traditional legal disciplines (e.g. constitutional law, consumer law, public procurement, international public law), sector-related regulation (e.g. energy, water, waste), and legal rules in specific areas (e.g. eco-labelling and packing) engage with the concept of sustainable consumption. A number of the contributions describe this relationship by isolating a national legal system, while others approach it from the vantage point of legal pluralism, exploring the conflicts and convergences of rules between multiple international treaties (or guidelines) and those between the rules of international and transnational law (or both) vis-à-vis national legal systems. While sustainable consumption is recognised as an important field of interdisciplinary research linking virtually all social science disciplines, legal scholarship, in contrast, has neglected the importance of the field of sustainable consumption to the law. This book fills the gap.
Download or read book Consumo responsable written by Patricia Barrena Mera and published by . This book was released on 2009 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intelig ncia artificial nas rela es de consumo written by Amada Celli Cascaes and published by Editora Singular. This book was released on 2023-11-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em um mundo em constante evolução tecnológica, as implicações da Inteligência Artificial (IA) nas relações de consumo se tornam um foco de crescente interesse e importante debate. Este livro, idealizado pelo IBRAC – Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional, reúne uma série de ensaios e análises que abordam os desafios e oportunidades desta intersecção entre a IA e o Direito do Consumidor. Desde os conceitos iniciais e o estágio atual de utilização da IA no Brasil e no mundo, passando pela regulamentação tanto no cenário nacional quanto internacional, o livro explora amplamente as oportunidades e riscos desse universo, como a responsabilidade civil ligada aos sistemas de IA, a aplicação das regras já em vigência do Código de Defesa do Consumidor nesse contexto, as questões de governança e até mesmo como a IA pode auxiliar na definição e implementação de políticas públicas relacionadas ao direito do consumidor.
Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PARA CADA INFLUENCER 1000 IDIOTERS written by C. Venzel and published by C. Venzel. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Visions for Change written by and published by UNEP/Earthprint. This book was released on 2011 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides recommendations to develop efficient sustainable lifestyles policies and initiatives based on the Global Survey on Sustainable Lifestyles (GSSL). It is aimed at policy-makers and all relevant stakeholders on how best to help support the shift to sustainable lifestyles, for instance through effective communication and awareness-raising campaigns. The survey, which involved 8,000 young urban adults from 20 different countries, points to three key dimensions of empowerment and creativity: new visions of progress, behavioural alternatives, as well as trust and participation. The report highlights the need for working together to better comprehend, educate and empower young adults globally, to enable them to create their own positive visions of sustainable lifestyles, and therefore become actors of change.
Download or read book Advances in Environmental Accounting Management written by Ataur Belal and published by Emerald Group Publishing. This book was released on 2017-03-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vol 6 of Advances in Environmental Accounting & Management aims to advance knowledge of the governance and management of corporate environmental impacts and the accounting for these.
Download or read book Media Piracy in Emerging Economies written by Joe Karaganis and published by Lulu.com. This book was released on 2011 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
