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Book Consumer Satisfaction dissatisfaction with the Performance of Ready to wear Apparel Products

Download or read book Consumer Satisfaction dissatisfaction with the Performance of Ready to wear Apparel Products written by Hsiu-I Jessie Chen-Yu and published by . This book was released on 1995 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Large Size Ready to wear Apparel

Download or read book Large Size Ready to wear Apparel written by Nadine V. Beale and published by . This book was released on 1985 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing

Download or read book Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing written by Richa Kumari and published by GRIN Verlag. This book was released on 2012-12-12 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers’ expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.

Book Female Customers Expectations and Satisfaction Reqarding Custom made Apparel

Download or read book Female Customers Expectations and Satisfaction Reqarding Custom made Apparel written by Mirriam Motlatsi Hedwig Makopo and published by . This book was released on 2014 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s marketplace is characterised by fierce competition and customer satisfaction has increasingly become important as a key element and strategy for businesses to remain competitive (Gocek and Beceren, 2012; Rad, 2011; Wang and Ji, 2009; Kincade, Giddings and Chen-Yu, 1998; Matzler and Hinterhuber, 1998). A business needs to satisfy its customers against its competitors, in order to increase its medium and long term profitability (Peter and Olson in Gocek and Berecen, 2012). Customer satisfaction will lead to a return of sales, customer loyalty and customer retention. However, providing customer satisfaction requires an understanding of the customer’s perception of quality. Consumers who wear custom-made apparel are a market segment with specific preferences that need to be satisfied. Prior to acquisition, consumers form certain quality standards and then purchase apparel products to satisfy these standards (Kincade et al., 1998). Apparel quality evaluation can be very complex as consumers use specific product dimensions, which differ in their importance by product and the individual consumer. Since custom-made apparel products do not exist at the time of ordering, the complexity can intensify because evaluation of the quality can only take place when the product is complete and during wear and care. Inability to evaluate apparel quality before purchase could later lead to customer dissatisfaction (Kincade et al., 1998). Customer dissatisfaction resulting from failure of the apparel product to meet customers’ expectations could have negative impact on customer loyalty, customer retention and profitability. Although several studies on apparel quality have been undertaken, only a few of them (De Klerk and Lubbe, 2008; De Klerk and Tselepis, 2007; De klerk and Lubbe, 2004; Tselepis and De Klerk, 2004; North, De Vos and Kotze, 2003) were in the context of South Africa, of which none specifically focused on custom-made apparel. Therefore, an empirical research study on the female custom-made apparel customers’ expectations and satisfaction regarding custom-made apparel was conducted. The aim of the study was to explore and describe how female custom-made apparel customers evaluate the quality of custom-made apparel. The study further describes how female custom-made apparel customers appraise the performance of custom-made apparel, the emotions they experience following appraisals, the coping strategies used by the dissatisfied customers, as well as the consequent post-purchasing behaviours of satisfied customers. The expectancy-disconfirmation paradigm and the cognitive appraisal theory were chosen as theoretical perspectives to compile a conceptual framework for the study. The research is exploratory and descriptive, as it delves into an area of study on which no previous research could be traced in South Africa. A quantitative research style was employed. A survey was conducted by using a self-administered structured questionnaire to collect data. The theoretical background from the literature review was used to compile the questionnaire. In addition, the results of the one-on-one interviews conducted with twelve participants were used to facilitate the development of the questionnaire before it was finalised. The questionnaire included statements on a four-point Likert-type scale and a nominal Yes/No scale, which assessed the customers’ expectations and satisfaction. Prior to data collection, the questionnaire was pilot-tested on a sample of fifteen respondents and necessary adjustments were made. A non-probability purposive sampling method, combined with a snowballing technique was used to recruit respondents for the study. With the assistance of some fieldworkers and the designers who provide custom-made apparel, data were collected from 209 females, who resided in the East, South and West regions of Pretoria (Tshwane). The respondents were either satisfied or dissatisfied with their latest custom-made garment/outfit. Data were captured and analysed by descriptive statistical methods. The findings revealed that the sensory, comfort, durability and emotional dimensions are significant in determining the quality of custom-made apparel. However, the respondents were not that satisfied with the performance of some of the dimensions they rated as important, especially the sensory and the emotional dimensions. More than three quarters of the respondents who were dissatisfied with the performance of their garments/outfits blamed the custom-made apparel businesses and they believed that the designers who made their garments/outfits could have prevented the poor performance. In a similar pattern, the satisfied respondents mostly praised the custom-made apparel businesses for the satisfactory performance of their outfits. Many of the dissatisfied respondents never contacted the designers to obtain redress. Instead, most of them spread negative-word-of-mouth and stopped to patronise their businesses. The findings suggest that external attribution of blame for the product’s poor performance alone does not necessarily lead to direct complaint behavioural outcomes like contacting the business to seek redress. The entire appraisal process, including personal and situational factors played a role in determining the subsequent behavioural outcomes. The study recommends that custom-made apparel businesses encourage customer feedback, in order to get the opportunity to rectify problems and to retain existing customers, while attracting new ones. Small businesses that provide custom-made apparel have a niche to offer their customers what large manufacturers cannot. If properly managed, custom-made apparel businesses could provide employment in the informal sector of South Africa, where fewer jobs are available. The findings of the study contribute to existing theory on the subject of South African female apparel customers, particularly the female custom-made apparel customer.

Book Antecedents and Consequences of Satisfaction with a Mass Customized Internet Apparel Shopping Site

Download or read book Antecedents and Consequences of Satisfaction with a Mass Customized Internet Apparel Shopping Site written by Hyun-Hwa Lee and published by . This book was released on 2004 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interactive nature of the Internet is the key to building a relationship with customers. Interactivity is primarily suited for increasing consumers' satisfaction with a business relationship. Mass customization web sites incorporate a high level of interactivity in the site design. This study was conducted due to the lack of research examining mass customization and satisfaction. The expectancy disconfirmation model of satisfaction was used as the framework to examine consumer satisfaction. Among the interactivity characteristics, the concept of choice was applied to develop Internet mass customization shopping sites. The purposes of this study were: 1) to investigate consumer satisfaction with mass customized Internet apparel shopping site with varying degrees of interactivity; 2) to test a satisfaction model on a mass customized Internet apparel shopping site; 3) to find the relationship of beliefs about Internet shopping to antecedents and consequences of satisfaction; and 4) to examine the relationship of desire for unique consumer products to antecedents and consequences of satisfaction. A mass customized children's apparel site was modified to have two levels of choice for selection of clothing design options. Adults who had purchased children's clothing and shopped via the Internet for any product were participants for this study. Data from 208 respondents were used for the statistical analysis. Findings indicated that consumers' expectations for mass customization were divided into positive and negative aspects. The more interactive customization site was more positively evaluated than the less interactive customization site. The less interactive customization site yielded greater behavioral consequences than the more interactive customization site. Negative expectations for the mass customized Internet apparel site were related to positive and negative perceived performance but failed to predict satisfaction and disconfirmation. Perceived performance was a significant outcome of treatment effects, a strong predictor of disconfirmation and satisfaction, and a mediating variable of disconfirmation and satisfaction. Disconfirmation strongly predicted satisfaction, and satisfaction strongly predicted behavioral consequences. The individual characteristics of beliefs about Internet shopping and desire for unique consumer products were significant factors predicting consumers' expectations, perceived performance, satisfaction, and behavioral consequences.

Book The Role of the Fitting Room in Apparel Quality Evaluation by Mzansi Youth Female Consumers

Download or read book The Role of the Fitting Room in Apparel Quality Evaluation by Mzansi Youth Female Consumers written by Maryke Vermaak and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:434). De Klerk (1999) states that, although most clothing consumers have a preconceived idea about where to go shopping for clothing and which type of clothing is desired, the final decision-making takes place within the store where consumers need information about the clothing products in order to evaluate the quality and to be able to make the final decision. It is said that retailers need to spend enough money, space and time on fitting rooms as the fitting room can be seen as the point and place where most apparel-based decisions are made (Lee & Johnson, sa:2). Fitting rooms are one of the critical areas in clothing stores: this is where the consumer tries on apparel products, makes evaluations about the products, and decisions to buy these apparel products or not (Rea, Mang & Underhill, as quoted by Baumstarck, 2008:12). The research problem of this study is that in order for consumers to evaluate apparel products effectively and to make apparel buying decisions with which they can be satisfied, the fitting room experience plays a role. However, it is not known how consumers evaluate apparel products' quality and how the fitting room experience should be in order for the consumers to evaluate the apparel products' quality effectively. Therefore the purpose of this study was to explore and describe the role of the fitting room experience in Mzansi youth female consumers' evaluation of apparel products' quality. The retail experience entails the aesthetic (stimulus, emotion and cognition) as well as functional (synchronising impressions, layout, space, service, furniture & fixtures) aspects. Evaluation of apparel quality comprises intrinsic, extrinsic and behavioural characteristics. The behavioural characteristics include the apparel products' functional (durability, comfort and maintenance) and aesthetic (stimulus, emotion and cognition) qualities. The justification for conducting this research was that this research could lead to the generation of new information. This information may be used by retailers to enhance the fitting room experience in order to make it easier for consumers to evaluate apparel products' quality, so that the most appropriate apparel buying decisions can be made and customer satisfaction may be increased. The confirmation/disconfirmation paradigm was used as theoretical perspective for the study. This paradigm was integrated with the literature and the relevant concepts to form the conceptual framework which directed the study. This study was conducted qualitatively where the aim was to explore and describe the phenomenon. Phenomenology was used as strategy of inquiry. The Mzansi youth female consumers, who are part of the Black Diamond consumer group, were used as unit of analysis for this study, as the literature indicates that the Black Diamonds are the fastest growing consumer group within South Africa. Purposive and snowball sampling were used to accumulate the participants of the study. Fifteen females took part in this study. Fortunately data saturation did occur, so no more participants were needed. The researcher used unstructured interviews to gather data as well as a photo-elicitation technique. The photos were used as an external stimulus in the interview process. This ensured data with depth and breadth. Two interviews (approximately 30 minutes each) were held with each participant. The second interview was only conducted after each participant had completed a specific task. The data was analysed by using the five steps suggested by Yin (2011:176). The findings showed that the fitting room experience does play a crucial role in the Mzansi youth female consumer's evaluation of apparel products' quality. Furthermore it showed that the Mzansi youth female consumers do have clear expectations regarding the fitting room's aesthetics and functionality, and also how these two elements should interact and should be in order for the Mzansi youth female consumer to be able to evaluate the apparel products' quality effectively. The findings further showed that when these expectations are not met by the actual fitting room experience it leads to the Mzansi youth female consumer being dissatisfied and therefore stopping her evaluation of the apparel products' quality or even leaving the store. Therefore this study came to the overall conclusion that the fitting room is the place where the final decision to buy or not to buy is made, and where decisions about possible future visits are made, irrespective of the rest of the retail environment. It should therefore be treated like the queen of the apparel retail environment, and certainly not like the Cinderella.

Book Designing Apparel for Consumers

Download or read book Designing Apparel for Consumers written by M-E Faust and published by Woodhead Publishing. This book was released on 2014-04-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. Consequently there have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers.Part one identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. This section covers topics such as body shape and its influence on apparel size and consumer choices, sizing systems, body shape and weight distribution (with a discussion of the Body Volume Index (BVI) versus the Body Mass Index (BMI)), and the psychological and sociological factors influencing consumers’ choice of apparel. Part two outlines the challenges in understanding the sizing and shape requirements and choices of particular customer groups. This section discusses apparel designed for infants and children, older consumers, overweight and obese consumers, plus size Black and Latino women, apparel design for Asian and Caucasian ethnic groups, sizing requirements for male apparel, maternity apparel, intimate apparel for varying body shapes, and the challenges of designing headwear to fit the size and shape of Western and Asian populations.Designing apparel for consumers provides an invaluable reference for apparel designers, manufacturers, and R&D managers in the textile industry, as well as postgraduate students and academic researchers in textiles. Reviews developments affecting clothing design for different groups of consumers Identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel Outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups

Book Consumer Satisfaction with Clothing Quality

Download or read book Consumer Satisfaction with Clothing Quality written by Beverly Ann Weaver Coberly and published by . This book was released on 1980 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Buying

    Consumer Buying

    Book Details:
  • Author : Mildred E. Omwake
  • Publisher :
  • Release : 1935
  • ISBN :
  • Pages : 98 pages

Download or read book Consumer Buying written by Mildred E. Omwake and published by . This book was released on 1935 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Satisfaction with Clothing Wear and Care Performance and Consumer Communication of Clothing Performance Complaints

Download or read book Consumer Satisfaction with Clothing Wear and Care Performance and Consumer Communication of Clothing Performance Complaints written by Marjorie Wilson Wall and published by . This book was released on 1974 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book You are a Consumer of Clothing

Download or read book You are a Consumer of Clothing written by Pauline Gillette Garrett and published by . This book was released on 1967 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Product Service System Design for Sustainability

Download or read book Product Service System Design for Sustainability written by Carlo Vezzoli and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.