Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Download or read book Risk Taking and Information Handling in Consumer Behavior written by Donald F. Cox and published by . This book was released on 1967 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.
Download or read book Learning about Risk written by W. Kip Viscusi and published by Harvard University Press. This book was released on 1987 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how people use label information on hazardous products.
Download or read book Consumer Risk reduction Behavior and New Product Purchases written by Koichi Yonezawa and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers purchase lower quantities of new products compared to those they have purchased in the past. We explain this observation as a result of risk-averting behavior by utility-maximizing consumers. If a new product involves a higher degree of risk that quality expectations will not be met compared to an incumbent product, we show that utility will be more concave for the new product. We test this prediction using a multiple-discrete / continuous extreme value (MDCEV) model of demand. We show that utility is indeed more concave for new products relative to previously-purchased products.
Download or read book The Impact of Risk Communication on Consumption and Consumer Well Being written by Ingrid M. Martin and published by Foundations and Trends(r) in M. This book was released on 2019-06-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is about how consumers think about and respond to risk through their consumption behaviors.
Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Download or read book Running Risks written by National Consumer Council and published by . This book was released on 2002-10-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour Online video services and perceived risk written by Christina Liessem and published by GRIN Verlag. This book was released on 2014-11-13 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, Queen Mary University of London (Business School), course: Understanding Consumer Behaviour, language: English, abstract: “Rollout of HD VOD and Internet movies on day-and-date of DVD release is a growth opportunity not only because consumers value them and will pay more, but also because this expanded availability will increase overall movie viewership. The Oliver Wyman study found that that these enhanced offers would lead U.S. consumers to watch and pay for an average of three more movies per year than they do today, creating a net annual increase in domestic consumer movie spending of more than $5 billion, from the current base of $50 billion.” As this study of the management consultancy Oliver Wyman reveals, online video services such as VOD and PPV gain an increasing importance nowadays. These trends towards online video services (OVS) invite to a closer examination of the consumer behaviour regarding these services. This essay focuses on consumer behaviour of the consumption of OVS, such as iTunes Movies and CinemaNow. In particular the aspect of perceived risk will be examined, because these products can only be consumed online, an environment where the perceived risk is still high and a possible barrier for the usage of OVS.
Download or read book Risk and Decision Making written by and published by . This book was released on 2000 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumers Risk Perceptions of Over the counter Drug Products written by Nisaratana Sangasubana and published by . This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of the Effects of Culture on Consumers Risk Perception Risk Assessment and Risk Management Behaviour Towards the Risks of Consumers Home and Consumers Home Insurance Purchase Intentions written by Guodan Chen and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumers and Nanotechnology written by Harald Throne-Holst and published by CRC Press. This book was released on 2013-04-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, questions about democratic influence on science and technology have received much attention. The lesson from the European unrest over GMO is that consumer-citizens will react negatively to being forced to accept the introduction of new, partly untested technologies. A number of political bodies have started to involve citizens and
Download or read book Risk and Choice in Consumer Society written by Iain Ramsay and published by . This book was released on 2007 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumers and Nanotechnology written by Pål Strandbakken and published by CRC Press. This book was released on 2021-06-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents findings from EU (and other) projects on the theme of science in society, focusing on nanotechnology and the potential for democratisation of science. It is based on hands-on studies of a set of deliberative processes analysed by the European Commission’s FP7 NANOPLAT project. With added material in the second edition, the book gives a unique insight into the development of deliberative processes on nanotechnology from the start in June 2004 in Denmark up to the present. The analysis is based on an observation of ‘generations’ of deliberations and it develops the third-generation deliberation, first theoretically and then gets to test it out empirically under the NanoDiode project. In addition, it presents a version of Callon’s ‘hybrid forum’, called HF 2.0, and compares this approach to the deliberations. In light of the RRI approaches, the new concluding chapter considers the potential for a more democratic science through public engagement.
Download or read book Internet Consumers Risk Perception and Online Behavior written by Bo Shi and published by . This book was released on 2000 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fuel Hedging and Risk Management written by Simo M. Dafir and published by John Wiley & Sons. This book was released on 2016-03-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to navigating the new fuel markets Fuel Hedging and Risk Management: Strategies for Airlines, Shippers and Other Consumers provides a clear and practical understanding of commodity price dynamics, key fuel hedging techniques, and risk management strategies for the corporate fuel consumer. It covers the commodity markets and derivative instruments in a manner accessible to corporate treasurers, financial officers, risk managers, commodity traders, structurers, as well as quantitative professionals dealing in the energy markets. The book includes a wide variety of key topics related to commodities and derivatives markets, financial risk analysis of commodity consumers, hedge program design and implementation, vanilla derivatives and exotic hedging products. The book is unique in providing intuitive guidance on understanding the dynamics of forward curves and volatility term structure for commodities, fuel derivatives valuation and counterparty risk concepts such as CVA, DVA and FVA. Fully up-to-date and relevant, this book includes comprehensive case studies that illustrate the hedging process from conception to execution and monitoring of hedges in diverse situations. This practical guide will help the reader: Gain expert insight into all aspects of fuel hedging, price and volatility drivers and dynamics. Develop a framework for financial risk analysis and hedge programs. Navigate volatile energy markets by employing effective risk management techniques. Manage unwanted risks associated with commodity derivatives by understanding liquidity and credit risk calculations, exposure optimization techniques, credit charges such as CVA, DVA, FVA, etc.
