Download or read book Consumers Online Decision making Process Toward Sustainable Apparel written by Md Mayedul Islam and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of sustainable apparel could have several inherent barriers including the higher product price, limited choices, aesthetic disadvantages, and complexity of information. Individuals working in the field of sustainable apparel need to know the important attributes such as price and consumer review provided with a product that consumers focus on during their decision-making process to encourage consumption of sustainable apparel. Recently, online apparel sales grew at a higher rate than the overall apparel sales did. However, no existing research has studied how online presentation of the sustainability attributes of an apparel product influences consumers' online purchasing behaviors. Therefore, this study investigated 1) how sustainability attributes of apparel products presented on a website influence the purchase decision of a participant, and 2) how a consumers' level of concern on the environmental impact of the apparel industry influence his/her purchase decision. Additionally, this study explored the potential usage of eye-tracking technology (ET) as a tool for investigating consumers' online purchasing decision-making process, particularly for sustainable apparel. The study consists of two phases. The first phase was a survey, and the second phase was an eye-tracking study plus an exit survey. An online survey was administered to more than three hundred fifty 18-65 years old participants to collect demographic information, information of purchasing behavior, and level of concern on the environmental impact of the apparel industry. Based on the score of concern, the respondents were categorized into a lower concern group (lower 33%) and a higher concern group (upper 33%). Later, eligible participants in each group were invited to participate in the second phase. Participants were provided with screenshots of apparel from the website of two selected brands including a more sustainable apparel brand (Patagonia) and a less sustainable apparel brand (Adidas). They were instructed to wear a pair of eye-tracking glasses during the evaluation process. Immediately after completing the eye-tracking recording, participants completed an exit survey where they were asked to respond to the questions about the eye-tracking experience and indicate which out of the two brands they would most likely to purchase. Data were analyzed using independent samples T-test and Mann-Whitney' Wilcoxon test. By examining the gaze behavior and self-reported data of the participants, this study found that sustainability attributes may influence the purchase decision when consumers have a higher concern on the environmental impact of the apparel industry and place adequate attention to these attributes. In addition, findings indicate that consumers' existing concern for apparel industry impact has no significant effect on consumers' online decision-making for the purchase of sustainable apparel. This study offers insights into how consumers' attention works in the decision-making process for online marketing of sustainable apparel. Limitations of the study are discussed.
Download or read book Sustainability as a Trend in Fashion Industry An Empirical Study about Changing Consumer Behaviour written by Dagmar Cyrklaff and published by GRIN Verlag. This book was released on 2017-06-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.
Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Download or read book Eco Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Download or read book The SAGE Dictionary of Social Research Methods written by Victor Jupp and published by Pine Forge Press. This book was released on 2006-04-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Download or read book Sustainable Fashion Consumption The Influence of Information in Consumer Decision Making Among Millennials Living in Austria written by Anastasia Andreevna Kuryatenko and published by . This book was released on 2019 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision making process towards sustainable fashion consumption. This study is exploratory in nature, utlizing a qualitative approach. The findings are based on thirteen semi-structured in-depth interviews. The research identified that previous awareness of eco-labels does have an impact on consumer association of eco-labels with sustainable fashion. However, it was was found that consumer perception of certain type of information as easy to understand or self-explanatory, does not require previous awareness for an eco-label to be association with sustainable fashion. Although the research study had an emphasis on eco-labels, additional information was discovered, that may influence consumer decision making, including price and country of production.*****The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision
Download or read book Sustainability in Fashion written by Claudia E. Henninger and published by Springer. This book was released on 2017-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
Download or read book The Conscious Closet written by Elizabeth L. Cline and published by Penguin. This book was released on 2019-08-20 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: From journalist, fashionista, and clothing resale expert Elizabeth L. Cline, “the Michael Pollan of fashion,”* comes the definitive guide to building an ethical, sustainable wardrobe you'll love. Clothing is one of the most personal expressions of who we are. In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need. Elizabeth delves into fresh research on fashion’s impacts and shows how we can leverage our everyday fashion choices to change the world through style. Inspired by her own revelatory journey getting off the fast-fashion treadmill, Elizabeth shares exactly how to build a more ethical wardrobe, starting with a mindful closet clean-out and donating, swapping, or selling the clothes you don't love to make way for the closet of your dreams. The Conscious Closet is not just a style guide. It is a call to action to transform one of the most polluting industries on earth—fashion—into a force for good. Readers will learn where our clothes are made and how they’re made, before connecting to a global and impassioned community of stylish fashion revolutionaries. In The Conscious Closet, Elizabeth shows us how we can start to truly love and understand our clothes again—without sacrificing the environment, our morals, or our style in the process. *Michelle Goldberg, Newsweek/The Daily Beast
Download or read book Circular Economy and Re Commerce in the Fashion Industry written by Shrivastava, Archana and published by IGI Global. This book was released on 2020-06-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.
Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by . This book was released on 2019 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Download or read book The Importance of Consumer Decision Making of Sustainability in the Fashion Industry written by Camry Marianna Hicks and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research gathered focuses on sustainable fashion companies with fast-fashion and higher-end products. The importance of sustainability in consumer decision-making is measured with the company's CSR reports, secondary research, consumer reviews, and community conversations about the two brands, H&M and Chloe. The research moreover identifies the practices of moral responsibility of corporate sustainability. H&M is a fast-fashion brand while Chloe is a luxury brand determining the consumers' thoughts and decision-making on sustainability between these two brands will also determine if sustainable fashion is even an important factor when consumers obtain this distinctive type of fashion. This determination also reveals the brand image of the higher end fashion company Chloe and the fast-fashion company H&M. This research will also include the Corporate Social Responsibilities for implementing the goals of sustainable fashion between the French luxury brand Chloe which has become the first brand of B-Corporation and H&M which has encompassed a new sustainable product line called Conscious.
Download or read book Green Fashion written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2015-12-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
Download or read book Sustainable Fashion Consumer Awareness and Education written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Download or read book Driving Green Marketing in Fashion and Retail written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-28 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Download or read book Textiles and Clothing Sustainability written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2016-08-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.
Download or read book Fast Fashion Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
