Download or read book All Consumers Are Not Created Equal written by Garth Hallberg and published by John Wiley & Sons. This book was released on 1995-10-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Download or read book Consumers All written by United States. Department of Agriculture and published by . This book was released on 1965 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book Consumers written by Eric J. Arnould and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
Download or read book Creating Consumers written by Carolyn M. Goldstein and published by Univ of North Carolina Press. This book was released on 2012-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Download or read book An All consuming Century written by Gary S. Cross and published by Columbia University Press. This book was released on 2000 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.
Download or read book Consumers Guide written by and published by . This book was released on 1938 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Amendments of 1974 Hearings Before the Subcommittee for Consumers Of 93 2 February 8 March 11 and 25 1974 written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1974 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating a Department of Consumers written by United States. Congress. House. Government Operations and published by . This book was released on 1966 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Recent Developments in Privacy Protections for Consumers written by United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection and published by . This book was released on 2000 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Superconsumers written by Eddie Yoon and published by Harvard Business Review Press. This book was released on 2016-11-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Download or read book Utility Consumers Counsel Act of 1969 written by United States. Congress. Senate. Committee on Government Operations. Subcommittee on Intergovernmental Relations and published by . This book was released on 1969 with total page 1856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 607 and companion H.R. 4866, to amend the Federal Property and Administrative Services Act to establish a U.S. Office of Utility Consumers' Counsel, an independent agency representing Federal and consumer interests before Federal and state public utility authorities.
Download or read book The New Consumers written by Norman Myers and published by Island Press. This book was released on 2013-04-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources, argue authors Norman Myers and Jennifer Kent in this important new book. The New Consumers examines the environmental impacts of this increased consumption, with particular focus on two commodities -- cars and meat -- that stand to have the most far-reaching effects. It analyzes consumption patterns in a number of different countries, with special emphasis on China and India (whose surging economies, as well as their large populations, are likely to account for exceptional growth in humanity's ecological footprint), and surveys big-picture issues such as the globalization of economies, consumer goods, and lifestyles. Ultimately, according to the orman Myers and Jennifer Kent, the challenge will be for all of humanity to transition to sustainable levels of consumption, for it is unrealistic to expect "new" consumers not to aspire to be like the "old" ones. Cogent in its analysis, The New Consumers issues a timely warning of a major and developing environmental trend, and suggests valuable strategies for ameliorating its effects.
Download or read book Giving Consumers Credit written by United States. Congress. House. Committee on Financial Services. Subcommittee on Financial Institutions and Consumer Credit and published by . This book was released on 2001 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Security Bulletin written by and published by . This book was released on 1981 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Health Care Consumer s Manifesto written by Deborah Dove Gordon and published by Bloomsbury Publishing USA. This book was released on 2020-02-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A health care executive at Harvard explains how to become a savvy consumer and get the value we all deserve for our health care spending. This book navigates and demystifies the confusing world of health care shopping. Readers go on a guided tour inside American health care to learn why it is so messy, and who is invested in keeping it that way. The text offers a new vision of how health care could work if it were truly designed to meet consumer needs, creating a call to action on how to demand and help create such a system. A wake-up call to an industry tenuously holding on to the status quo and ripe for true disruption, this book outlines what consumers can do themselves and demand from doctors, hospitals, health plans, and policy makers to get more for their health care spending and, in so doing, reshape the health care system into one we all deserve. Using real and compelling consumer stories intertwined with expert analysis, this book illustrates why it is so difficult to act as an engaged health care consumer in the United States and pulls back the curtain to expose the forces that hold the system in place.
