Download or read book Consumer Studies in Pharmacy Research written by University of Aston in Birmingham. Pharmacy Practice Research Group and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pharmaceutical Advertising as a Source of Consumer Self Empowerment written by Isabell Koinig and published by Springer. This book was released on 2016-03-09 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
Download or read book Contemporary Research Methods in Pharmacy and Health Services written by Shane P. Desselle and published by Academic Press. This book was released on 2022-05-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging methods, as well as best practices in well-used methods, in pharmacy are of great benefit to researchers, graduate students, graduate programs, residents and fellows also in other health science areas. Researchers require a text to assist in the design of experiments to address seemingly age-old problems. New interventions are needed to improve medication adherence, patients' lived experiences in health care, provider-patient relationships, and even various facets of pharmacogenomics. Advances in systems re-engineering can optimize health care practitioners' roles. Contemporary Research Methods in Pharmacy and Health Services includes multi-authored chapters by renowned experts in their field. Chapters cover examples in pharmacy, health services and others transcendent of medical care, following a standardized format, including key research points; valid and invalid assumptions; pitfalls to avoid; applications; and further inquiry. This is a valuable resource for researchers both in academia and corporate R&D, primarily in pharmacy but also in health services, and other health disciplines. Social science researchers and government scientists can also benefit from the reading. - Provides multi-authored chapters by renowned experts in their field - Includes examples for pharmacy and health services and others that are transcendent of medical care - Covers key research points, valid and invalid assumptions, pitfalls to avoid, applications, and further inquiry
Download or read book Perspectives and Definitions of Consumer Need written by University of Aston in Birmingham. Pharmacy Practice Research Group and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transformative Consumer Research for Personal and Collective Well being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Download or read book A study of pharmacist and consumer attitudes and intentions regarding the selection of generic prescription drug products and the effect of situational variables written by Terri Smith Moore and published by . This book was released on 1990 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Studies in Pharmaceutical Economics written by Mickey Smith and published by CRC Press. This book was released on 1996-10-11 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers. Pharmaceutical economists, product managers, and policymakers learn different methods for controlling costs, patient compliance, therapeutic outcomes, and the effects of restrictions on prescription drugs on the use and cost of other health care services. Above all, readers will find this book provides them with the necessary `know-how’for survival in the dynamic and competitive health care marketplace. The chapters of Studies in Pharmaceutical Economics range in scope from editorials to technical papers on new research methods. Readers will find the following key topics covered: pricing strategies marketing implications policy issues methods for controlling utilization and cost multi-tier pricing and its effects on pharmacists and consumers analytical approaches to research This valuable guidebook to the conditions characterizing the growing field of pharmacoeconomics maps the effects of clinical pharmacy services on the lengths of hospital stays, on hospital admissions, on adverse reactions, and on physician’s methods and habits of prescription. It also provides readers with practical policy applications and means for assessing trends in the market. These include the effects of extending Medicare coverage to outpatient prescription drugs and a technique for incorporating severity-of-illness measures into analysis of the cost-effectiveness of treatment. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs. Professors of pharmacy administration and their students, product managers and pharmaceutical economists in the drug industry, and drug program administrators (medical, HMOs, in service companies) can use Studies in Pharmaceutical Economics as an introduction to the ways in which pharmaceutical economic research can bring efficiency and cost-effectiveness into their programs.
Download or read book Direct to Consumer Advertisement DTC written by Timothy Tucker and published by CreateSpace. This book was released on 2015-04-02 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs. This book is printed on the pages only on the right side of the book for easy wraparound reading.
Download or read book Communicating the Value of Comprehensive Pharmaceutical Services to the Consumer written by Dichter Institute for Motivational Research and published by . This book was released on 1973 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Credibility on the Web written by Vithaya Kulsomboon and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating the Value of Comprehensive Pharmaceutical Services to the Consumer a Proposal for a Motivation Research Study written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Consumer Reaction to Educational Pharmaceutical Advertising written by Jay W. Colbert and published by . This book was released on 1956 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interpretive Consumer Research written by Suzanne C. Beckmann and published by . This book was released on 2002 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is being replaced with a richer perspective that situates him/her in a social and cultural location where the collective influences are balanced against the subjectivity of the consumption act.
Download or read book Research Methods in Pharmacy Practice written by Felicity Smith and published by . This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the application of health-services research methods in pharmacy practice. The book describes in detail the various techniques that may be used to gather data, such as surveys, interviews and observational studies and their advantages and disadvantages.
