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Book Designing Apparel for Consumers

Download or read book Designing Apparel for Consumers written by M-E Faust and published by Woodhead Publishing. This book was released on 2014-04-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. Consequently there have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers.Part one identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. This section covers topics such as body shape and its influence on apparel size and consumer choices, sizing systems, body shape and weight distribution (with a discussion of the Body Volume Index (BVI) versus the Body Mass Index (BMI)), and the psychological and sociological factors influencing consumers' choice of apparel. Part two outlines the challenges in understanding the sizing and shape requirements and choices of particular customer groups. This section discusses apparel designed for infants and children, older consumers, overweight and obese consumers, plus size Black and Latino women, apparel design for Asian and Caucasian ethnic groups, sizing requirements for male apparel, maternity apparel, intimate apparel for varying body shapes, and the challenges of designing headwear to fit the size and shape of Western and Asian populations.Designing apparel for consumers provides an invaluable reference for apparel designers, manufacturers, and R&D managers in the textile industry, as well as postgraduate students and academic researchers in textiles. - Reviews developments affecting clothing design for different groups of consumers - Identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel - Outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups

Book Marketing Technology and Customer Commitment in the New Economy

Download or read book Marketing Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Book Proceedings of MAC EMMT 2014

    Proceedings of MAC EMMT 2014

    Book Details:
  • Author : Collective of authors
  • Publisher : MAC Prague consulting
  • Release : 2014-04-25
  • ISBN : 809054424X
  • Pages : 171 pages

Download or read book Proceedings of MAC EMMT 2014 written by Collective of authors and published by MAC Prague consulting. This book was released on 2014-04-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the scientific conference on economics, management, marketing and transportation.

Book The Clothing Index

Download or read book The Clothing Index written by and published by . This book was released on 1970 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Research on Strategic Supply Chain Management in the Retail Industry

Download or read book Handbook of Research on Strategic Supply Chain Management in the Retail Industry written by Kamath, Narasimha and published by IGI Global. This book was released on 2016-02-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.

Book Product Service System Design for Sustainability

Download or read book Product Service System Design for Sustainability written by Carlo Vezzoli and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.

Book New Findings on Consumer Satisfaction and Complaining

Download or read book New Findings on Consumer Satisfaction and Complaining written by Ralph L. Day and published by . This book was released on 1982 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Satisfaction

Download or read book Consumer Satisfaction written by Dawn Thorndike Pysarchik and published by . This book was released on 1982 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book New Dimensions of Consumer Satisfaction and Complaining Behavior

Download or read book New Dimensions of Consumer Satisfaction and Complaining Behavior written by Ralph L. Day and published by . This book was released on 1979 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Managing Quality

Download or read book Managing Quality written by David A. Garvin and published by Simon and Schuster. This book was released on 1988 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case study research conducted in 1981 in nine US companies and seven Japanese companies.

Book Fashion Marketing in Emerging Economies Volume I

Download or read book Fashion Marketing in Emerging Economies Volume I written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.