Download or read book Consumer Relevance Profile written by Clark Leavitt and published by . This book was released on 1975 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Download or read book Consumer Profiles RLE Consumer Behaviour written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Download or read book The European Horticulture Market written by Patrick Labaste and published by World Bank Publications. This book was released on 2005-10-20 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade is an essential driver for sustained economic growth, and growth is necessary for poverty reduction. In Sub-Saharan Africa, where three-fourths of the poor live in rural areas, spurring growth and generating income and employment opportunities is critical for poverty reduction strategies. Seventy percent of the population lives in rural areas, where livelihoods are largely dependent on the production and export of raw agricultural commodities such as coffee, cocoa, and cotton, whose prices in real terms have been steadily declining over the past decades. The deterioration in the terms of trade resulted for Africa in a steady contraction of its share in global trade over the past 50 years. Diversification of agriculture into higher-value, non-traditional exports is seen today as a priority for most of these countries. Some African countries in particular, Kenya, South Africa, Uganda, Côte d'Ivoire, Senegal, and Zimbabwe have managed to diversify their agricultural sector into non-traditional, high-value-added products such as cut flowers and plants, fresh and processed fruits and vegetables. To learn from these experiences and better assist other African countries in designing and implementing effective agricultural growth and diversification strategies, the World Bank has launched a comprehensive set of studies under the broad theme of 'Agricultural Trade Facilitation and Non-Traditional Agricultural Export Development in Sub-Saharan Africa'. This study provides an in-depth analysis of the current structure and dynamics of the European import market for flowers and fresh horticulture products. It aims to help client countries, industry stakeholders, and development partners to get a better understanding of these markets, and to assess the prospects and opportunities they offer for Sub-Saharan African exporters.
Download or read book written by 周肖儿 and published by 重庆大学电子音像出版社有限公司. This book was released on 2022-08-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。
Download or read book Brands Consumers Symbols and Research written by Sidney J. Levy and published by SAGE. This book was released on 1999-08-11 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
Download or read book Relevance written by Andrea Coville and published by Routledge. This book was released on 2016-10-21 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Download or read book Food Choice And The Consumer written by David Marshall and published by Springer Science & Business Media. This book was released on 1995-12-31 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The provision of food for consumers is affected by factors concerned with a variety of disciplines such as technical feasibility, choice and environment. This book explores these factors.
Download or read book SemProM written by Wolfgang Wahlster and published by Springer Science & Business Media. This book was released on 2013-03-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of low-cost, compact digital storage, sensors and radio modules allows us to embed digital memories into products to record key events. Such computationally enhanced products can perceive and control their environment, analyze their observations, and communicate with other smart objects and human users. Digital product memories (DPMs) will play a key role in the upcoming fourth industrial revolution based on cyber-physical production systems, resulting in improvements in traceability and quality assurance, more efficient and flexible production, logistics, customization, and recycling, and better information for the consumer. SemProM was a major industrial and academic research project that examined all aspects of the design and implementation of semantic product memories, and this book is a comprehensive assessment of the results achieved. The introductory chapters explain the fundamental ideas and the organization of the related project, while the remaining parts explain how to build, model and process DPMs, multimodal interaction using them, and selected applications. This work is inherently multidisciplinary and the related ideas, technologies, and implementations draw on results in fields such as semantic technologies, machine-to-machine communication, intelligent sensor networks, instrumented environments, embedded systems, smart objects, RFID technology, security, and privacy. The contributing authors are leading scientists and engineers, representing key academic teams and companies. The book explains successful deployment in applications such as manufacturing, green logistics, retail, healthcare, and food distribution, and it will be of value to both researchers and practitioners.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Visualization Psychology written by Danielle Albers Szafir and published by Springer Nature. This book was released on 2023-11-06 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book designates Visualization Psychology as an interdisciplinary subject. The book contains literature reviews and experimental works that exemplify a range of open questions at this critical intersection. It also includes discourses that envision how the subject may be developed in the coming years and decades. The field of visualization is a rich playground for discovering new knowledge in both visualization and psychology. As visualization techniques augment human cognition, these techniques must be developed and improved by building on theoretical, empirical and methodological knowledge from psychology. At the same time, visualization processes surface numerous phenomena about interactions between the human mind and digital entities, such as data, visual imagery, algorithms, and computer-generated predictions and recommendations. Visualization psychology is a new type of science in the making.
Download or read book Computers in Science and Higher Education written by Jan Grabowski and published by Akademie Verlag. This book was released on 1990 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Evolution and Challenges in System Development written by Joze Zupancic and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of the Seventh International Conference on Information Sys tems Development-Methods and Tools, Theory and Practice held in Bled, Slovenia, Sep tember 21-23, 1998. The purpose of the conference was to address issues facing academia and industry when specifying, developing, managing, and improving information comput erized systems. During the past few years, many new concepts and approaches emerged in the Information Systems Development (ISD) field. The various theories, methods, and tools available to system developers also bring problems such as choosing the most effec tive approach for a specific task. This conference provides a meeting place for IS re searchers and practitioners from Eastern and Western Europe as well as from other parts of the world. An objective of the conference is not only to share scientific knowledge and in terests but to establish strong professional ties among the participants. The Seventh International Conference on Information Systems Develop ment-ISD'98 continues the concepts of the first Polish-Scandinavian Seminar on Current Trends in Information Systems Development Methodologies held in Gdansk, Poland in 1988. Through the years, the Seminar developed into the International Conference on In formation Systems Development. ISD'99 will be held in Boise, Idaho. The selection of papers was carried out by the International Program Committee. All papers were reviewed in advance by three people. Papers were judged according to their originality, relevance, and presentation quality. All papers were judged only on their own merits, independent of other submissions.
Download or read book Food Safety Amendments of 1989 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1989 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: These hearings discuss a bill (H.R.1725) to amend the federal Food Drug, and Cosmetic Act ot revise the authority under that act to regulate pesticide chemical residues in food. Testimony is received from several federal government officials, consumer advocates, environmentalists, and food growing and marketing industry representatives.
Download or read book Sustainability and Management written by Kıymet Çalıyurt and published by Taylor & Francis. This book was released on 2017-07-14 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the 1987 Brundtland Report, sustainable development has become key to the management systems within businesses, and a means by which companies can increase their long-term value. Being a ‘sustainable company’ increasingly means ‘staying alive in business’ and has become a necessity for all kinds of enterprises, from the micro-sized to global corporations. In more recent years, many companies, and indeed governments, have looked at sustainability as a means to combat the multiple challenges of environmental accidents, global warming, resource depletion, energy, poverty and pollution. However, being sustainable or maintaining sustainability is not an easy task for a company’s management function. It needs continuous support and engagement from the board, the executive management, staff and other stakeholders alike. Additionally, it brings extra costs to the company in terms of hiring trained staff, organising continuous training in the company, publishing sustainability reports and subscribing to a rating system. Sustainability must be nourished by a company’s board as well as by all of its departments, such as accounting, marketing and human resources. By the same token, it is not enough for a company simply to declare itself a ‘sustainable business’ or rely on past measures and reputation; sustainability is an ongoing activity and one which has to be proved by periodically disclosing sustainability reports, according to international rating systems. In Sustainability and Management: An International Perspective, Kıymet Çalıyurt and Ülkü Yüksel bring together international authors from a variety of specialisations to discuss the development, aspects, problems, roadmap, trends and disclosure systems for sustainability in management. The result is a lively, insightful exposition of the field.
