Download or read book Consumer Processual State of Confusion written by Jane Choi and published by . This book was released on 2018 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademark litigations alleging identity infringements by global brands have attracted significant media attention, highlighting the need for empirical investigation into the concept of consumer confusion around brand identity. Given the importance of colour to brand and packaging decisions, and the significant revenue spent by global competitors on branding and brand protection, it is surprising that the impact of colour on consumer confusion is not yet fully understood. Colour is often the most visually salient aspect of a product, and thus packaging colours are an invaluable cue for consumers in their product and brand identification processes—particularly with respect to product choice decisions in the fast-moving consumer goods (FMCG) category. This research investigated the effect of consumer confusion in the context of FMCG packaging colours. The objectives of this research were to: (1) explore the nature of consumer confusion in the context of brand choice, (2) understand the cognitive and emotional effects of confusion on consumers, (3) assess the effects of varying degrees of discriminability in packaging colour on consumer confusion,and (4) establish the role of brand familiarity in the relationship between colour and consumer confusion. Nine research hypotheses were proposed and tested to achieve these four objectives. A new definition of confusion is proposed in this research. Confusion is defined as a cognitive state, characterised by a discomforting uncertainty triggered by the perceived mismatch or contradiction between a stimulus and pre-existing schema. This definition overcomes the limitation of extant research that conceptualises consumer confusion only as an outcome, i.e. an incorrect attribution.This research theorises that a consumer processual state of confusion (CP-SoC) arises when multiple brands in the same product category use similar packaging colours, but that the outcomes of CP-SoC are moderated by brand familiarity. Three experimental studies were conducted to investigate the influence of brand familiarity on the relationship between packaging colour similarity and consumer confusion within the FMCG context. The first study explored the effect of the three main colour attributes (hue,saturation, and lightness) of secondary colours (purple, orange, and green) on choice response time. Different degrees of discriminability in terms of hue,saturation, and lightness were found across the colours. The second study involved the development of the CP-SoC scale. This scale, measuring perceptions of confusion, correlated well with an accepted behavioural measure of confusion(response time). This demonstrates convergent validity and indicated that the new scale was an appropriate proxy for confusion. The final study investigated the influence of colour similarity and brand familiarity on confusion (operationalised using the CP-SoC scale) in a 3 (colour:identical, similar, different) ́ 2 (brand: familiar, unfamiliar) ́ 2 (product category: milk chocolate, energy drinks) full factorial repeated-measures design. An interaction effect was found for similar (but not identical or different) colours across familiar and unfamiliar brands and the two product categories. In the milk chocolate category, similarly-coloured packages of a familiar brand produced higher levels of confusion than an unfamiliar brand. However, in the energy drink category, there was a reversal of this effect.These findings indicate that: (1) as expected, similar colours are inherently more confusing than different colours in a brand identification task, and (2) brand familiarity differentially moderates the effect of colour similarity on confusion across product categories. Specifically, the effect of colour similarity on consumer confusion is more pronounced in an FMCG category that is relatively ‘newer’ (energy drinks) than a more established FMCG category that has been in the market for more than a century (milk chocolate). This suggests that the effects of stimulus similarity on consumer confusion are more complex than previously thought and warrant continued in-depth investigation.

Download or read book Archaeological Theory written by Matthew Johnson and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archaeological Theory, 2nd Edition is the most current and comprehensive introduction to the field available. Thoroughly revised and updated, this engaging text offers students an ideal entry point to the major concepts and ongoing debates in archaeological research. New edition of a popular introductory text that explores the increasing diversity of approaches to archaeological theory Features more extended coverage of 'traditional' or culture-historical archaeology Examines theory across the English-speaking world and beyond Offers greatly expanded coverage of evolutionary theory, divided into sociocultural and Darwinist approaches Includes an expanded glossary, bibliography, and useful suggestions for further readings

Download or read book Patients of the State written by Javier Auyero and published by Duke University Press. This book was released on 2012-05-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the power that can be imposed, and the misery that is caused, especially for the poor, by the simple act of waiting. This title also describes a variety of different situations, including waiting for national identity cards, for welfare agencies, and the endless waiting for relocation from the slums.

Download or read book The SAGE Handbook of Consumer Culture written by Olga Kravets and published by SAGE. This book was released on 2018-01-01 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Download or read book Ancient Muses written by John H. Jameson (Jr.) and published by University of Alabama Press. This book was released on 2003-05-06 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known widely in Europe as "interpretive narrative archaeology", the practice of using creative methods to interpret and present current knowledge of the past is gaining popularity in North America. This is a compilation of international case studies of the various artistic methods used in this new form of education. Plays, opera, visual art, stories, poetry, performance dance, music, sculpture, digital imagery - all can effectively communicate archaeological processes and cultural values to public audiences. The 23 contributors to this volume are a diverse group of archaeologists, educators and artisans who have direct experience in schools, museums and at archaeological sites. Citing specific examples, such as the film, "The English Patient", science fiction mysteries and hypertext environments, they explain how creative imagination and the power of visual and audio media can personalize, contextualize and demystify the research process

Download or read book Research Handbook on Intellectual Property and Cultural Heritage written by Stamatoudi, Irini and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important Research Handbook offers a comprehensive analysis of the intersections between intellectual property (IP) and cultural heritage law. It explores and compares how both have evolved and sometimes converged over time, how they increased tremendously in significance, as well as in economic value, despite the fact that the former mainly pertains to the private sphere, whilst the latter is considered a ‘common good’.

Download or read book The Force of Nonviolence written by Judith Butler and published by Verso Books. This book was released on 2021-02-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most creative and courageous social theorist working today” examines the ethical binds that emerge within the force field of violence (Cornel West). “ . . . nonviolence is often seen as passive and resolutely individual. Butler’s philosophical inquiry argues that it is in fact a shrewd and even aggressive collective political tactic.” —New York Times Judith Butler shows how an ethic of nonviolence must be connected to a broader political struggle for social equality. While many think of nonviolence as passive or individualist, Butler argues nonviolence is an ethical position found in the midst of the political field. She champions an ‘aggressive’ nonviolence, which accepts hostility as part of our psychic constitution—but values ambivalence as a way of checking the conversion of aggression into violence. Some challengers say a politics of nonviolence is subjective: What qualifies as violence versus nonviolence? This distinction is often mobilized in the service of ratifying the state’s monopoly on violence. Considering nonviolence as an ethical problem within a political philosophy requires two things: a critique of individualism and an understanding of the psychosocial dimensions of violence. Butler draws upon Foucault, Fanon, Freud, and Benjamin to consider how the interdiction against violence fails to include lives regarded as ‘ungrievable’. By considering how “racial phantasms” inform justifications of state and administrative violence, Butler tracks how violence is often attributed to those who are most severely exposed to its lethal effects. Ultimately, the struggle for nonviolence is found in modes of resistance and social movements that separate aggression from its destructive aims to affirm the living potentials of radical egalitarian politics.

Download or read book Liquid Modernity written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2013-07-10 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, Bauman examines how we have moved away from a 'heavy' and 'solid', hardware-focused modernity to a 'light' and 'liquid', software-based modernity. This passage, he argues, has brought profound change to all aspects of the human condition. The new remoteness and un-reachability of global systemic structure coupled with the unstructured and under-defined, fluid state of the immediate setting of life-politics and human togetherness, call for the rethinking of the concepts and cognitive frames used to narrate human individual experience and their joint history. This book is dedicated to this task. Bauman selects five of the basic concepts which have served to make sense of shared human life - emancipation, individuality, time/space, work and community - and traces their successive incarnations and changes of meaning. Liquid Modernity concludes the analysis undertaken in Bauman's two previous books Globalization: The Human Consequences and In Search of Politics. Together these volumes form a brilliant analysis of the changing conditions of social and political life by one of the most original thinkers writing today.

Download or read book Prospective Ergonomics written by André Liem and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for a prospective turn in ergonomics to challenge the established fields of strategic design (SD) and management. Its multi-disciplinary outlook builds upon concepts derived from Management, Innovation and Design Science. Differences, similarities and relationships between strategic design and prospective ergonomics are reviewed using existing theories and frameworks from design, ergonomics, and strategic and innovation management. To complement the theory, 12 cases have been analyzed in greater depth according to 4 main dimensions of analysis. Outcomes have shown that innovating through the Prospective Ergonomics (PE) approach is about finding the right balance between, on the one hand, meeting primary objectives such as profit maximization or solving the design problem, and on the other, acknowledging that human activity is bounded by rationality. This means that humans have diverse motives.

Download or read book The Anthropology of the State written by Aradhana Sharma and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative reader brings together classic theoretical textsand cutting-edge ethnographic analyses of specific stateinstitutions, practices, and processes and outlines ananthropological framework for rethinking future study of “thestate”. Focuses on the institutions, spaces, ideas, practices, andrepresentations that constitute the “state”. Promotes cultural and transnational approaches to thesubject. Helps readers to make anthropological sense of the state as acultural artifact, in the context of a neoliberalizing,transnational world.

Download or read book The Sage Handbook of Organizational Research Methods written by Professor David Buchanan and published by SAGE Publications Ltd. This book was released on 2009-05-01 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Organizational Research Methods provides a rich resource for organizational researchers, locating the technical aspects of organizational research in the wider context of the relevant personal, epistemological, theoretical, historical, ethical, and political issues. David Buchanan and Alan Bryman have gathered together many of the world's leading writers on theory, method, and analysis in organizational research and have made this the most comprehensive and cutting-edge volume in this ever-growing field.

Download or read book The Oxford Handbook of Political Networks written by Jennifer Nicoll Victor and published by Oxford University Press. This book was released on 2018 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics is intuitively about relationships, but until recently the network perspective has not been a dominant part of the methodological paradigm that political scientists use to study politics. This volume is a foundational statement about networks in the study of politics.

Download or read book Uses of Heritage written by Laurajane Smith and published by Routledge. This book was released on 2006-11-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining international case studies including USA, Asia, Australia and New Zealand, this book identifies and explores the use of heritage throughout the world. Challenging the idea that heritage value is self-evident, and that things must be preserved, it demonstrates how it gives tangibility to the values that underpin different communities.

Download or read book Media Archaeology written by Erkki Huhtamo and published by Univ of California Press. This book was released on 2011-06-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Huhtamo and Parikka, from the first and second generations of media archaeology, have brought together the best writings from almost all of the best authors in the field. Whether we speak of cultural materialism, media art history, new historicism or software studies, the essays compiled here provide not only an anthology of innovative historical case studies, but also a methodology for the future of media studies as material and historical analysis. Media Archaeology is destined to be a key handbook for a new generation of media scholars.” —Sean Cubitt, author of The Cinema Effect "Taken together, this excellent collection of essays by a wide range of scholars and practitioners demonstrates how the emerging field of media archaeology not only excavates the ways in which newer media work to remediate earlier forms and practices but also sketches out how older media help to premediate new ones." —Richard Grusin, author of Premediation: Affect and Mediality after 9/11 “In Media Archaeology, a constellation of interdisciplinary writers explore society’s relationship with the technological imaginary through history, with fascinating essays on influencing machines, Freud as media theorist, interactive games from the 19th century to the present day, just to name a few. As an artist, my mind is set on fire by discussions of the marvelous inventions that never made it to the mainstream, such as optophonic poetry, Christopher Strachey’s 1952 ‘Love letter generator’ for the Manchester Mark II computer, and the ‘Baby talkie.’” —Zoe Beloff, artist and editor of The Coney Island Amateur Psychoanalytic Society and Its Circle "A long-awaited synthesis addressing media archaeology in all of its epistemological complexity. With wide-ranging intellectual breath and creative insight, Huhtamo and Parikka bring together an eminent array of international scholars in film and media studies, literary criticism, and history of science in the spirit of making the discourse of the humanities legible to artist-intellectuals. This foundational volume enables a sophisticated understanding of reproducible audiovisual media culture as apparatus, historical form, and avant-garde space of play." —Peter J. Bloom, author of French Colonial Documentary: Mythologies of Humanitarianism "An essential read for everyone interested in the histories of media and art." —Oliver Grau, author of MediaArtHistories "Media archaeology is a wonderful new shadow field. If you are willing to step outside the glow of new media, this book's approaches can shift how you experience the objects and experiences that fill the new everyday of contemporary life. No one captures the beauty of studying new media in the shadow of older media implements and practices better than Erkki Huhtamo, the Finnish writer, curator, and scholar of media technology and design famous for his creative work as a preservationist and an interpreter of pre-cinematic technologies of visual display. He has teamed up here with Jussi Parikka, the Finnish scholar who has brought us an insect theory of media, to give us this long-awaited collection of essays in media archaeology. The surprise of the book is that the essays collectively bring forward a range of approaches to considering archaeological practice, giving us new ways to think about our embodied and subjective orientations to technologies and objects through the lens of the material remnants of practice, rather than offering a narrow definition of the field. The collection moves between computational machines and influencing machines, preservation and imagination, offering a range of ways to live the new everyday of media experience through the imaginary of archaeology." —Lisa Cartwright, co-author of Practices of Looking: An Introduction to Visual Culture “Where McLuhan’s Understanding Media ends, Media Archaeology actually begins. Refusing the often futile search for the eternal laws of media, Media Archaeology does something more difficult and rare. It literally brings the history of media alive by drawing into presence the enigmatic, heterogeneous, unruly past of the media—its artifacts, machines, imaginaries, tactics, and games. What results is a fabulous cabinet of (media) memories: the imaginary moving with kinetic frenzy, histories of what happens when media collide in the electronic space of the virtual, and stories about those strange interstitial spaces between analogue and digital.” —Arthur Kroker, author of The Will to Technology and the Culture of Nihilism “Rupturing the continuities and established values of traditional media history, this exciting and thought-provoking collection makes a significant contribution to our understanding of media culture, and demonstrates that the presence of the past in present-day media is central to the recognition and re-cognition that media archaeology promotes.” —John Fullerton, editor of Screen Culture: History and Textuality “Here, at last, is a collection of essays that are a critical step to comprehending the history of our impulse to see ourselves in the machines we have made. This could be the beginning of 'Archaeology of Intention.'" —Bernie Lubell, artist “Huhtamo and Parikka’s expertly curated collection is a kaleidoscopic tour of media archaeology, giving us forceful evidence of that unruly domain’s vitality while preserving its wonderful unpredictability. With this essential volume, countless new paths have been opened up for media and cultural historians." —Charles R. Acland, author of Screen Traffic “This brilliant collection of essays provides much needed material and historical grounding for our understanding of new media. At the same time, it animates that ground by recognizing the integral roles that imagination, embodiment, and even productive disturbance play in media historiography. Yet these essays constitute more than a collection of historical case studies; together, they transform the book’s subject into its overall method. Media Archaeology performs media archaeology. Huhtamo and Parikka excavate the intellectual traditions and map the epistemological terrain of media archaeology itself, demonstrating that the field is ripe with possibilities not only for further historical examination, but also for imagining exciting new scholarly and creative futures.” —Shannon Mattern, The New School

Download or read book Genre in a Changing World written by Charles Bazerman and published by Parlor Press LLC. This book was released on 2009-09-16 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.

Download or read book Expressions of Identity written by Dr Kevin Hetherington and published by SAGE. This book was released on 1998-09-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book sets out to question what we understand by the term new social movements'. By examining a range of issues associated with identity politics and alternative lifestyles, the author challenges those who treat new social movements as instances of wider social change while often ignoring their more local' and dispersed' importance. This book questions what it means to adopt an identity that is organised around issues of expressivism - and offers a series of non-reductionist ways of looking at identity politics. Hetherington analyzes expressive identities through issues of performance, spaces of identity and the occasion'. This important work shows how the significance of identity politics are at once local, plural, situated and topologically complex.

Download or read book The Simple Life written by David E. Shi and published by University of Georgia Press. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking across more than three centuries of want and prosperity, war and peace, Shi introduces a rich cast of practitioners and proponents of the simple life, among them Thomas Jefferson, Henry David Thoreau, Jane Addams, Scott and Helen Nearing, and Jimmy Carter.