Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Improving Inner city Marketing written by Alan R. Andreasen and published by . This book was released on 1972 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book University of Minnesota Business News written by and published by . This book was released on 1967 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in a Changing Environment written by Robert J. Holloway and published by John Wiley & Sons. This book was released on 1973 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Relationship of Community Service Use and Family Factors Among Low income Families in Two Rural Michigan Counties written by Karen Peting Goebel and published by . This book was released on 1976 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Family Resource Management written by Ruth E. Deacon and published by . This book was released on 1981 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Principles of effective family resource managementare presented to help adults solve the problems of individual and family living. These principles are viewed asa sociological system consisting of "inputs" (e.g., family values and goals, family crises, income, assets, credit, andcommunity support programs); "throughputs" which act upon the inputs to achieve designated results (e.g. planning and implementing); and "outputs" consisting of an environment modified by the throughputs. A theoretical system model is developed and each of its components is discussed in detail.The model is then applied to specific family life situations (e.g. families with handicapped members, single parent families, and low income families), and to the family"life cycle"--from young families to elderly people. A glossary of terms provides definitions. (nzm).

Download or read book A Neighborhood Shopping Center in North Minneapolis written by University of Minnesota. Center for Urban and Regional Affairs and published by . This book was released on 1970 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Relationships of Social Participation to the Wardrobe Inventories of Selected AFDC Families written by Marcia Ann Dietrich and published by . This book was released on 1981 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trademarks and Brand Management written by and published by . This book was released on 1976 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Sourcebook written by Paul Wasserman and published by Detroit : Gale Research. This book was released on 1978 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The National union catalog 1968 1972 written by and published by . This book was released on 1973 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Sourcebook written by and published by . This book was released on 1978 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developments in Marketing Science written by and published by . This book was released on 1978 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.