Download or read book Consumer Perceptions of Qualified Health Claims in Advertising written by Dennis Murphy and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This working paper presents the findings of copy test research on consumer perceptions of food and dietary supplement print advertisements containing qualified health claims for diet-disease relationships that lack a high level of scientific support. The research was motivated by court decisions that struck down the Food and Drug Administration's outright ban on such claims in labeling. The decisions effectively have placed the burden on the government to allow qualified claims for these diet-disease relationships unless it can demonstrate that consumers are unable to understand qualifications characterizing the true level of certainty in the relevant scientific evidence. My findings indicate that qualified language can have a significant impact on consumer evaluation of scientific certainty. My research also suggests, however, that it will be a difficult task to craft qualifications in advertising that communicate a low level of scientific certainty. None of the tested disclaimers, whether appearing in real advertisements for real products or in fictitious advertisements, communicated serious limitations in scientific evidence (i.e. science that FDA would rate at a "D" level). In addition, consumers interpreted all of the tested advertisements in widely disparate fashion. For example, although consumers seeing an ad for a fictitious antioxidant vitamin supplement on average rated the degree of scientific evidence correctly at a "C" level of support, approximately two-thirds of the consumers either overestimated or underestimated the certainty of the science.
Download or read book Consumer Perceptions of Qualified Health Claims in Advertising written by R. Dennis Murphy and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands colours images and the bio sign Influences of food label s context factors upon consumers understanding of health claims and their attitudes towards them written by Plamen Marchev and published by GRIN Verlag. This book was released on 2016-02-05 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: DE: 1; DK: 12, Aarhus School of Business, language: English, abstract: OBJECTIVE: In times when consumers' health and healthy eating has become a central priority in the European Commissions' mission to protect the interests of consumers the European legislation has put a big emphasis on the regulations concerning functional foods in the European market by adopting a list of authorised health claims which have been scientifically proven. There is an increasing number of studies dealing with consumers' perception of health claims and their understanding all of which have considered different factors influencing consumers' responses. However none of these studies has considered the possible impact of the food label's context factors such as brand, colour, image or the 'bio' sign. The aim of the present study is to determine whether such factors in combination with other possible influential sources of information which are not part of the food label like mass media influence the level of understanding of health claims and the way consumers perceive them. RESEARCH DESIGN AND METHODS: 480 respondents from Germany participated in the study. Margarine spread bearing a health claim of a less popular functional ingredient was presented to the participants who were divided into 16 groups (N=30 per group) and each group was presented with a different version of the product based on the variations in the levels of the chosen food label's context factor stimuli. Consumers‟ attitudes towards the health claim were measured as well as the level of their understanding of the claim. A repeated measures factor was also used by giving the respondents to read a newspaper article explaining the benefits of the functional ingredient after which their attitude and understanding were re-evaluated. RESULTS: The newspaper article proved to be substantially determining factor both with respect to positively influencing consumers' attitudes and as a risk factor in their understanding of the claim. The presence of 'bio' sign on the product's label together with a darker colour were also found to have a significant positive influence on consumers' perceived credibility of the health claim. The results also showed that when the bio product was from a famous brand it increased the risk of misunderstanding of the health claim. Additionally, the usage of bright colour and famous brand together as well as bright colour and image in combination were also shown to represent a factor which decreased the probability of misunderstanding.
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Nutrition written by Brian Wansink and published by University of Illinois Press. This book was released on 2010-10-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Download or read book Evaluation of Biomarkers and Surrogate Endpoints in Chronic Disease written by Institute of Medicine and published by National Academies Press. This book was released on 2010-06-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people naturally assume that the claims made for foods and nutritional supplements have the same degree of scientific grounding as those for medication, but that is not always the case. The IOM recommends that the FDA adopt a consistent scientific framework for biomarker evaluation in order to achieve a rigorous and transparent process.
Download or read book Food Labeling FDA Needs to Reassess Its Approach to Protecting Consumers from False or Misleading Claims written by Lisa Shames and published by DIANE Publishing. This book was released on 2011-03 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: FDA oversees federal requirements to prohibit false or misleading food labels; the FTC enforces the prohibition against false or misleading advertising. By statute, health claims on food labels must have significant scientific agreement, but in 2002, in response to a court decision, FDA decided to allow qualified health claims with less scientific support. Structure/function claims refer to a food's effect on body structure or function and are also used on food. This study of FDA's implementation of qualified health claims for food examined: (1) the results of FDA's efforts to allow the use of qualified health claims and oversight of these claims; and (2) consumers' understanding of the claims. Charts and tables. This is a print on demand publication.
Download or read book Functional Foods written by L. Z. Udin and published by . This book was released on 2005 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guideline Sugars Intake for Adults and Children written by World Health Organization and published by World Health Organization. This book was released on 2015-03-31 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guideline provides updated global, evidence-informed recommendations on the intake of free sugars to reduce the risk of NCDs in adults and children, with a particular focus on the prevention and control of unhealthy weight gain and dental caries. The recommendations in this guideline can be used by policy-makers and programme managers to assess current intake levels of free sugars in their countries relative to a benchmark. They can also be used to develop measures to decrease intake of free sugars, where necessary, through a range of public health interventions. Examples of such interventions and measures that are already being implemented by countries include food and nutrition labelling, consumer education, regulation of marketing of food and non-alcoholic beverages that are high in free sugars, and fiscal policies targeting foods and beverages that are high in free sugars. This guideline should be used in conjunction with other nutrient guidelines and dietary goals, in particular those related to fats and fatty acids (including saturated fatty acids and trans-fatty acids), to guide development of effective public health nutrition policies and programmes to promote a healthy diet.
Download or read book Nutrition Choice and Health Related Claims written by Tiziana de-Magistris and published by MDPI. This book was released on 2020-05-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different articles focused on the role of nutritional properties and/or health-related claims on choice preferences, choice behavior, healthy eating/healthy diet, and the willingness to pay for certain foods.
Download or read book Future Directions for the Global Functional Foods Market written by Leatherhead International Limited. Strategic Insights Department and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Complying with the Made in USA Standard written by United States. Federal Trade Commission and published by . This book was released on 1998 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Regulatory Revolution at the FTC written by James C. Cooper and published by Oxford University Press, USA. This book was released on 2013-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Papers organized around themes discussed at the George Mason University Law and Economic Center's (LEC) conference on Lessons since the Reagan revolution at the FTC : a thirty-year perspective on competition and consumer policies"--Foreword, page ix.
Download or read book Front of Package Nutrition Rating Systems and Symbols written by Institute of Medicine and published by National Academies Press. This book was released on 2012-01-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past decade, tremendous growth has occurred in the use of nutrition symbols and rating systems designed to summarize key nutritional aspects and characteristics of food products. These symbols and the systems that underlie them have become known as front-of-package (FOP) nutrition rating systems and symbols, even though the symbols themselves can be found anywhere on the front of a food package or on a retail shelf tag. Though not regulated and inconsistent in format, content, and criteria, FOP systems and symbols have the potential to provide useful guidance to consumers as well as maximize effectiveness. As a result, Congress directed the Centers for Disease Control and Prevention (CDC) to undertake a study with the Institute of Medicine (IOM) to examine and provide recommendations regarding FOP nutrition rating systems and symbols. The study was completed in two phases. Phase I focused primarily on the nutrition criteria underlying FOP systems. Phase II builds on the results of Phase I while focusing on aspects related to consumer understanding and behavior related to the development of a standardized FOP system. Front-of-Package Nutrition Rating Systems and Symbols focuses on Phase II of the study. The report addresses the potential benefits of a single, standardized front-label food guidance system regulated by the Food and Drug Administration, assesses which icons are most effective with consumer audiences, and considers the systems/icons that best promote health and how to maximize their use.
Download or read book Developing New Functional Food and Nutraceutical Products written by Debasis Bagchi and published by Academic Press. This book was released on 2016-09-19 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. Examines key considerations in product development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges Includes key lessons for a successful product launch and effective marketing
Download or read book The FTC at 100 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2015 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
