Download or read book Consumer Experience and Decision Making in the Metaverse written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2024-06-24 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Bathla, Devesh and published by IGI Global. This book was released on 2022-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platforms governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Omnichannel Approach to Co Creating Customer Experiences Through Metaverse Platforms written by Singla, Babita and published by IGI Global. This book was released on 2024-03-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.
Download or read book Metaverse written by Fatih Sinan Esen and published by Springer Nature. This book was released on 2023-11-13 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a multidisciplinary approach to Metaverse studies and the relevance of Metaverse with the current and popular topics that concern society and how it will change them in the future. In addition, academic texts are included since not much scientific content is available in this field. In short, there are sections in the book that everyone will find useful. Most importantly, the topics are grouped under four main parts. The first is the Introduction, where the main issues are explained. In the second section—Technical Topics, the technological infrastructure of the subject is explained, followed by section three where the social and human dimensions of Metaverse are explained. The fourth and final section is on Industrial Applications.
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Download or read book New Business Frontiers in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-05-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymoreit signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.
Download or read book Reshaping Marketing Science in Wholesaling and Retailing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-08-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Download or read book The Rise of Blockchain Applications in Customer Experience written by Majeed, Mohammed and published by IGI Global. This book was released on 2023-11-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Download or read book Understanding the Metaverse written by Nick Rosa and published by John Wiley & Sons. This book was released on 2022-12-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expansive discussion of the mechanics, framework, and implications of the metaverse In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book, you'll discover: How the technology is shaping the human evolution and society How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse The ethical implications of designing highly emotionally impactful immersive experiences The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.
Download or read book Contemporary Research in Commerce and Management written by Dr. V. Dheenadhayalan & Dr. C.Vijai and published by Sankalp Publication. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: : About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan
Download or read book Data Driven Modelling and Predictive Analytics in Business and Finance written by Alex Khang and published by CRC Press. This book was released on 2024-07-24 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent. Data- Driven Modelling and Predictive Analytics in Business and Finance covers the need for intelligent business solutions and applications. Explaining how business applications use algorithms and models to bring out the desired results, the book covers: Data-driven modelling Predictive analytics Data analytics and visualization tools AI-aided applications Cybersecurity techniques Cloud computing IoT-enabled systems for developing smart financial systems This book was written for business analysts, financial analysts, scholars, researchers, academics, professionals, and students so they may be able to share and contribute new ideas, methodologies, technologies, approaches, models, frameworks, theories, and practices.
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Download or read book AI Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book How the Metaverse Will Reshape Business and Sustainability written by Rim El Khoury and published by Springer Nature. This book was released on 2023-09-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is part of every aspect of our life, with climate concerns shaping the future. Thus, it is important to understand how metaverse will affect sustainability, as it is opening both challenges and opportunities for environmental sustainability. On the one side, replacing real-world interactions with 3D virtual and exchanging physical goods with digital ones are significantly less resource-intensive and more carbon-efficient. Therefore, this holds the promise of reducing the environmental pollution. On the other side, metaverse increases e-waste and energy consumption. Given this controversial impact, it is crucial for businesses and researchers to understand how to ensure that the metaverse develops sustainably. This book is popping out several questions: Do businesses understand the metaverse concept and perceive the benefits and advantages of implementing such technologies? How will the metaverse change business? Will metaverse change our working place and skills needed? How can companies get ahead of the change and mold it to their advantage? Will businesses use metaverse? Can metaverse create a more sustainable word? How can we make the metaverse better than what we have now? Is it going to affect environmental sustainability? Will it cause more severe climate problems, or would it be the solution? How can metaverse impact the achievements of SDGs?
Download or read book Immersive Technology and Experiences written by Githa S. Heggde and published by Springer Nature. This book was released on 2023-12-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in the years to come. It is a valuable resource for anyone learning more about immersive technology.
