Download or read book Consumer Engineering 1920s 1970s written by Jan Logemann and published by Springer. This book was released on 2019-05-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Download or read book Consumer Engineering written by Roy Sheldon and published by . This book was released on 1932 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Electronics for Engineers written by Philip Hoff and published by Cambridge University Press. This book was released on 1998-07-28 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the operating principles of 'real world' electronic devices.
Download or read book Technical Books of a Selection written by Pratt Institute. Library and published by . This book was released on 1927 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engineered to Sell written by Jan L. Logemann and published by . This book was released on 2019 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Download or read book Studies in Consumer Engineering series of Lectures written by Syracuse University. Research Corporation and published by . This book was released on 1959* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Gas Engineering Journal written by and published by . This book was released on 1917 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fire and Water Engineering written by and published by . This book was released on 1918 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the Cleveland Engineering Society written by Cleveland Engineering Society and published by . This book was released on 1910 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Electrical Engineering written by and published by . This book was released on 1909 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engineer Your Own Success written by Anthony Fasano and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
Download or read book The Illuminating Engineer written by and published by . This book was released on 1911 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Factors and Ergonomics in Consumer Product Design written by Waldemar Karwowski and published by CRC Press. This book was released on 2011-06-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Download or read book Bulletin of the New York Public Library written by New York Public Library and published by . This book was released on 1902 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes its Report, 1896-19 .
Download or read book Industry Competitiveness Digitalization Management and Integration written by Aleksei V. Bogoviz and published by Springer Nature. This book was released on 2020-02-24 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.
Download or read book Perspective On Holistic Engineering Management A Learning Adapting And Creating Value written by Robert J Aslett and published by World Scientific. This book was released on 2021-02-02 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, a prosperous technology company can be disrupted and put out of business in a blink of an eye. The development of many different technologies that once took years can be done in months or weeks. There are also few examples where the engineering work is completely contained in one company or one engineering organization. Business strategies have evolved. The analysis of competitive forces in an industry has matured to include the concepts of disruptive innovation and coopetition.In an ecosystem characterized by rapid changes in technology and how it is developed, an engineering R&D organization will quickly become irrelevant if it fails to keep the pace of innovation needed to succeed. This book provides readers with a holistic approach to engineering management.We have seen that successful managers create a strong foundation of a common culture that enables learning, value creation, diversity and inclusion. They create organizations that tightly connect the core engineering functions of strategic planning, research and development and are able to comprehend and direct a broader R&D system that stretches well beyond their own organization's boundary. Doing all of this to extract the greatest value in the least amount of time is what we call holistic engineering management.The content for this book is based on over 105 years of combined experience working in a rapidly changing industry. In most chapters, practical examples and case studies of the concepts provided are given. As noted in the foreword by Pat Gelsinger (CEO, VMWare) and in comments from other technology leaders: Aart de Geus (Chairman and co-CEO, Synopsys, Inc.), Aicha Evans (CEO, Zoox, Inc.), William M Holt, (former Executive VP, GM, Intel, Corp.), and Amir Faintuch (Senior VP, GM, GlobalFoundries, Inc.), this book will be valuable for students of engineering management and current engineering managers.
