Download or read book Consumer Behaviour in the Airline Industry written by Volker Schmid and published by GRIN Verlag. This book was released on 2011-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Consumer Behaviour, 10 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.
Download or read book Handbook of Consumer Behavior Tourism and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Download or read book Emerging Trends in Consumer Behaviour in the Service Sector written by Saloomeh Tabari and published by Goodfellow Publishers Ltd. This book was released on 2024-07-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Download or read book Consumer Behaviour in Tourism written by John Swarbrooke and published by Routledge. This book was released on 2007 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Download or read book Consumer Behaviour in Tourism written by Susan Horner and published by Routledge. This book was released on 2016-04-28 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Download or read book Consumer Behaviour written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2012-10-24 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Download or read book Air Travel Consumer Report written by and published by . This book was released on 1991 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by Michael R. Solomon and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.
Download or read book Consumer Behaviour in Hospitality and Tourism written by Saloomeh Tabari and published by Taylor & Francis. This book was released on 2024-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, eating, lifestyle, use of technology and individual decision-making processes. This volume presents a carefully selected and logically structured collection of chapters, which aim to identify the factors that influence these new purchase patterns and evaluate how managers, retailers and marketers can develop appropriate strategies that respond to these changes in the market going forward. This book explores the effects of multiple socio-economic factors on individual consumption behaviours and features an array of international case studies. This book is of pivotal interest for students, scholars and researchers interested in consumer behaviour within the tourism and hospitality industries, as well as providing a useful tool for professionals to develop appropriate strategies that meet the evolving needs of consumers in the market.
Download or read book Global Air Transport Management and Reshaping Business Models for the New Era written by Kankaew, Kannapat and published by IGI Global. This book was released on 2022-05-27 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The air transport industry is highly vulnerable to environmental changes as was seen when the recent COVID-19 pandemic caused most airline operations to cease. However, for decades airlines have been collapsing around the globe as the business of managing airline operations has become stressed due to price competition. This is detrimental to air carriers since air transport products and services are the same. Moreover, it impacts other industries such as tourism, hotels, and restaurants, which contribute to the derailment of economic and social activities. Thus, it is essential to determine new practices and strategies that can allow air transport management to be enriched and to flourish. Global Air Transport Management and Reshaping Business Models for the New Era provides a comprehensive collection of knowledge on the new era of business management on air transport. It provides strategies, technologies, and tools used in the reshaping of the air transport business model. Covering topics such as customer experience, robotic process automation, and airline alliances, this major reference work is an essential resource for airline managers, supply chain specialists, air transport managers, students and faculty of higher education, libraries, researchers, economists, government officials, and academicians.
Download or read book Global Airlines written by James Patrick Hanlon and published by Routledge. This book was released on 2007 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive insight into today's global airline industry - now in its 3rd edition!
Download or read book Aviation and Airline Management written by Rambabu Athota and published by Notion Press. This book was released on 2024-09-20 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation and Airline Management: University-Based Syllabus Rambabu Athota, with three decades of extensive experience in the aviation industry and five years in academia, bridges the gap between theoretical knowledge and real-world application in this comprehensive guide. His book meticulously aligns with the university syllabus for B.B.A. Aviation courses, making it an essential resource for students of aviation courses, professionals, as well as aviation enthusiasts. Organized into seven detailed chapters, each divided into five units, this book covers various topics essential to understanding aviation and airline management. Clear explanations, current examples, and detailed illustrations make complex concepts accessible. Each unit concludes with model questions, reinforcing learning and preparing readers for academic success. "Aviation and Airline Management: University-Based Syllabus" equips readers with the knowledge and skills necessary to excel in their studies and future careers. The book provides a solid foundation and a forward-looking perspective in the ever-evolving aviation industry.
Download or read book Sustainable Consumer Behaviour and the Environment written by Heesup Han and published by Routledge. This book was released on 2021-12-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism. The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.
Download or read book Communication in the U K Budget Airline Industry How PR affects corporate success written by Matthias Schimmel and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
Download or read book A Practical Guide to Airline Customer Service written by Colin C. Law and published by BrownWalker Press. This book was released on 2018-04-16 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Airline Customer Service is a textbook written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of the travel process. A Practical Guide to Airline Customer Service is a must-read for those who seek a rewarding career in the airline industry.
